Art director Hanna Grant talks about beautifully weird work, working under pressure, and why her bucket list involves bears (the actual ones).
True
leo
Creative Minds: A polar bear expedition and a David Lynch universe
creative minds
leo
OMD and Leo win top Agency of the Year APAC Awards
agency of the year
aoy
leo
msl
OMD
MSL repeats as APAC's PR Network of the Year amid a strong showing by Publicis Groupe in the regional workplace and performance categories.
Publicis Groupe shines at Campaign’s Southeast Asia Agency of the Year 2025
aoy 2025
leo
OMD
publicis groupe
Leo dominated in the creative categories and Spark Foundry swept the media honours.
Leo and TBWA lead creative, Starcom headlines media at Campaign's Greater China Agency of the Year 2025
agency of the year 2025
aoy 2025
greater china
leo
starcom
tbwa
Leo’s creative sweep, Starcom’s media strength, and MSL’s PR prowess was recognised at this year’s AOY Greater China Awards in Shanghai.
Black Myth: Wukong and McDonald's come together for a festive collab
black myth wukong
china
collaboration
leo
mcdonalds
After McDonald’s Japan saw Pokémon merch fly off shelves (and onto the resale market), the brand builds the hype for the Mid-Autumn Festival.
How McDonald’s Korea turned local farming into a fast-food growth strategy
case
haeyeon
korea
lee
leo
mcdonalds
study
CASE STUDY: A five-year push to source over 800 tonnes of domestic produce has helped the QSR giant boost brand favourability, score creative gongs, and get government backing. Campaign gets the inside story from McDonald’s Korea CMO and agency partner Leo.
Nespresso picks Leo for creative account
creative roster
leo
mc cann worldgroup
Nespresso
McCann Worldgroup has worked with the brand for two decades.
Creativity is the penultimate business truth for Leo Burnett's Amitesh Rao
2024
cannes
creativity
leo
Fresh off winning five Lions at Cannes, Rao discusses the agency's tilt to forward-thinking creative solutions and its commitment to producing impactful work that truly makes a difference.
Global new business spotlight: Publicis dominates with four major wins
advertising
carat
creative
Dentsu
digitas
essencemediacom
google
group
groupe
havas
interpublic
iprospect
leo
london
media
mindshare
mother
OMD
omnicom
Publicis
starcom
uk
vml
volkswagen
wavemaker
wpp
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
Watching Mojito Girl (and more) with industry experts
advertising
KFC
leo
video
Creatives react to creative on camera as Campaign's long-running 'Private View' feature debuts in a new video format.
Leo Burnett Hong Kong confirms 15 layoffs
leo
Agency calls the move a realignment of resources toward Shanghai.
Leo Burnett strengthens Global Hub for Rejoice in Hong Kong with key leadership appointment
leo
HONG KONG - Jarek Ziebinski, Chairman and CEO, Leo Burnett Asia Pacific, announced today the appointment of Michaela Lyon as the Global Brand Agency Leader for Procter & Gamble haircare brand, Rejoice. Lyon’s appointment, which will see her based out of Leo Burnett Hong Kong, is a strategic decision to reinforce the Global Hub for Rejoice in the office.
Thai telecom giant AIS returns to emotional roots
leo
thailand
THAILAND – After defining a unique brand persona among Thai telecom companies nearly a decade ago, AIS abandoned the style of advertising that it helped popularise. On the back of its strength as a network, it continued to succeed through product-based advertising. Now the brand is going back to where it started.
Leo Burnett rides away with Bajaj Discover
leo
MUMBAI - Leo Burnett has been appointed as the AOR by Bajaj Auto for the Discover business.
‘Fairy dads’ make the most of McDelivery in the Philippines
leo
philippines
PHILIPPINES – Featuring a macho father who tries to impress his twin daughters with a makeshift pink fairy outfit, the McDonald's story zeroes in on a growing trend of single-parent households in the Philippines.
