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study

How McDonald’s Korea turned local farming into a fast-food growth strategy
case haeyeon korea lee leo mcdonalds study By Nikita Mishra

CASE STUDY: A five-year push to source over 800 tonnes of domestic produce has helped the QSR giant boost brand favourability, score creative gongs, and get government backing. Campaign gets the inside story from McDonald’s Korea CMO and agency partner Leo.

Creativity in crisis: Subjectivity and poor feedback stifle advertising
better brief ipa pitches study By Will Green

A global study by BetterBriefs and Flood + Partners, in partnership with the IPA and WFA, reveals a broken approval process, eroding trust between marketers and agencies, and a creative industry struggling to produce standout work.

Nearly 70% of bias incidents in AI LLMs occur in regional languages: IMDA study
ai gender bias imda llm study By Staff Reporters

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

Consumers prefer AI content from influencers, research suggests
ai consumer behaviour content creation influencers research study By Evie Barrett

More than half of consumers (60%) prefer creator content designed by generative AI, a new study has found.

CX leaders thrice as likely to exceed business goals: Adobe/Econsultancy report
adobe cx marketing study By Rahul Sachitanand

From being a fringe benefit to marketers a decade ago, customer experience has become a mission-critical asset, according to Adobe and Econsultancy's Experience Index 2020 Digital Trends report.

90% of Australian youth want brands to stand for something
amplify australia brands study By Faaez Samadi

Amplify’s first Asia-Pacific Young Blood study also digs deep into young consumers’ attitudes toward fashion, technology, food and more.

Lower tier cities biggest driver of China ecommerce growth
china report study top of the charts By Faaez Samadi

TOP OF THE CHARTS: SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool.

Lazada and Shopee lead in battle of SEA ecommerce brands
ecommerce lazada report shopee study top of the charts By Staff Reporters

TOP OF THE CHARTS: New study by iPrice and AppAnnie highlights increasingly crowded ecommerce field with local and international players gaining ground.

Global good, but local better: APAC view on brands
brands consumer global mccann research study By Faaez Samadi

McCann Worldgroup’s latest study shows APAC citizens are more optimistic than their counterparts, and also optimistic about brands improving their lives.

APAC consumers more defensive about data: Research
Dentsu digital report society study top of the charts By Staff Reporters

TOP OF THE CHARTS: A Dentu Aegis Network study highlights growing distrust with the digital economy, and greater demands for transparency from consumers worldwide.

Asian consumers "want almost everything from brands"
apac asia brands havas report study vivendi By Faaez Samadi

Maria Garrido at Havas Group explains how APAC consumer expectations are sky high as part of the agency's 2019 Meaningful Brands study.

Speed the biggest challenge for APAC mobile consumers
apac google report study top of the charts By Staff Reporters

TOP OF THE CHARTS: Latest Google study shows APAC mobile sites not meeting consumer expectations in most key areas.

Six out of 10 Australian creatives at risk of depression
advertising australia creative health marketing media report study By Faaez Samadi

TOP OF THE CHARTS: First in-depth study into mental illness in the creative, media and marketing industries finds high stress levels, but also high literacy and support.

KFC: A very fcking clever campaign
case KFC mother study uk By Alex Brownsell

CASE STUDY: The inside story on how the brand and its agency, Mother, dragged victory from the jaws of potentially disastrous supply issues in the UK.

Consumers demanding accountable innovation: WE Communications
study By Faaez Samadi

Agency’s latest Brands in Motion study highlights the tension today’s consumers are finding between convenience and transparency.

Most APAC consumers using voice tech now
apac asia iprospect search study technology top of the charts By Staff Reporters

TOP OF THE CHARTS: iProspect says brands must get on board now with one of the industry’s most rapidly developing trends.

Creative pitches driving APAC new business: R3
apac asia china creative media pitch r3 report review study top of the charts By Staff Reporters

TOP OF THE CHARTS: Data from the first half of 2018 shows a drop in media new business revenue and growing spending in China.

Online video ad spend growth slows: Zenith
ad online report spend study video By Faaez Samadi

The agency’s latest report finds that while spend is still high, its rate of growth is slipping year-on-year.