Guardian Malaysia picks BBDO as creative agency
MALAYSIA - Guardian Health And Beauty Malaysia has appointed BBDO as its creative agency for all Guardian Malaysia’s marketing campaigns starting August 2016 for a period of 2 years.
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OMD appoints former Bacardi head of marketing, Kristie Asciak, to the head of OMD Fuse, Sydney
OMD have today announced the appointment of Kristie Asciak as Head of OMD Fuse, Sydney.
Chervon Australia appoints Noisy Beast
After a competitive process Chervon Australia has appointed Noisy Beast as their full service agency partner to promote the EGO Outdoor Power Equipment range.
Discovery strengthens Asia Pacific outfit with key appointments in innovation and strategy groups
SINGAPORE – Discovery Communications has appointed Winradit Kasidit Kolasastraseni to the new position of Senior Vice President, Innovation – Asia Pacific, and named Karan Paul as Vice President, Strategy – Asia Pacific, taking over the portfolio of Helen Whittle who has relocated to New Zealand.
Tiger Beer launches Tiger Jams
SINGAPORE – Tiger Beer this week unveiled Tiger Jams – a brand new platform that stages Asia’s undiscovered music talent to the rest of the world through collaboration.
Former GM of Shanghai Jahwa joins Dr Plant to build cosmetics brand
Wang Zhuo, Former GM of Shanghai Jahwa, made his first comeback appearance with Tang Bin, President of Fosun Capital, and Xie Yong, founder of DR PLANT, in a forum at Fudan University, declaring that the two companies had signed a formal agreement on strategic cooperation in cross-border integration and post-investment management.
WPP AUNZ announces new leadership roles; part of Exco leadership team
SYDNEY - WPP AUNZ has announced the appointment of two new senior executive positions as the group moves to drive deeper local management and collaboration.
Nicola Swankie joins Red Engine SCC as head of innovation
SYDNEY - Continuing to drive innovation for clients in the digital sphere, independent creative content agency Red Engine SCC is pleased to announce the appointment of Nicola Swankie to the newly created role of Head of Innovation, effective immediately.
Core rebrands as The Core Agency and boosts team with six new hires
SYDNEY - Core has rebranded as The Core Agency to better reflect its broader offering, scale and the brand-centric approach it offers clients.
BC&F Dentsu adds Jetstar retail to brand business
Jetstar NZ has appointed Barnes, Catmur & Friends Dentsu to its retail business in New Zealand, which has previously been run out of Australia.
eHarmony appoints Nicole McInnes as new marketing director
SYDNEY - Australia’s most trusted dating site, eHarmony <http://www.eharmony.com.au/>, has appointed Nicole McInnes <https://www.linkedin.com/in/nicolemcinnes> to the newly created Marketing Director role.
GroupM China and adSage forge strategic cooperation
GroupM has entered into a partnership with adSage, a major digital advertising technology agency.
Dentsu Singapore Scores Public Sector Wins with LTA and NEA
Dentsu Singapore, part of Dentsu Aegis Network, today announced recent double wins from Land Transport Authority (LTA) and National Environment Agency (NEA).
'I’m still': A painting event using an ALS patient as the model
The END ALS Association (Representative: Katsumasa Fujita, Headquarter: Setagaya Ward, Tokyo) will host “I’M STILL,” a painting event in which Masahiro “Hiro” Fujita, an ALS patient and founder of END ALS, will serve as the model.
Havas Media Asia Pacific wins the media AOR of GoBear
Havas Media has been appointed as the media agency of record for comparison site GoBear in Asia Pacific following a competitive pitch.
Strategic partnership formed between PLTFRM and Asbury Marketing
Shanghai-based brand strategy agency PLTFRM and Chicago-based sports and entertainment marketing firm Asbury Marketing have today announced a Strategic Partnership combining their two areas of expertise in order to offer Asia-based brands all-inclusive marketing services including sports and entertainment services across the Asia Pacific Region.
Mindshare appoints Maneesheel Gautam as digital leader of South East Asia
ASIA PACIFIC - Mindshare, the global media agency network, that is part of WPP, has appointed Maneesheel Gautam to the role of Digital Leader of South East Asia.
Touchbase launches platform for social media data analysis
HONG KONG - Touchbase Inc. has announced its new multi-channel analytics platform. Built on state of the art technology and an exclusive database of digital influencers, the platform enables businesses to optimize their social media strategy.
McCann Worldgroup Japan appoints digital managing director
JAPAN - McCann Worldgroup Japan announced today the appointment of Michel Mommejat as Managing Director, Digital, Data & Technology, effective immediately.
Vpon Big Data Group appoints Henry Wu (吳亦亨) to general manager, international business
Vpon Big Data Group, the leading Big Data analytics technology provider in Asia, announces the appointment of Henry Wu (吳亦亨) as General Manager, International Business, effective immediately.
World’s first location-powered, cross-device native advertising solution, added to Blis’ technology stack
SINGAPORE - Blis, the global pioneer in advanced location data technology, today announces the launch of the world’s first location-powered native advertising solution, adding to its suite of display, rich media and video ad formats.
KIX 360, Singtel TV and Grab partner to offer free GrabHitch rides in Singapore
Singapore – Life in Singapore can be hectic. People are always on the go, even consuming their entertainment while on the move. KIX 360, the streaming action entertainment channel, and Singtel TV, announced today an exclusive collaboration with Grab, Southeast Asia’s leading ride-hailing service, to offer its riders in Singapore free GrabHitch rides every Friday from May 20 to June 10.
GroupM, powered by Mindshare & m/SIX, wins Malaysia Airlines global media business
GroupM, the leading global media investment management operation, that is part of WPP, powered by Mindshare and m/SIX, has been appointed in Malaysia as the media agency for Malaysia Airlines.
Perform appoints Augustine Tan to drive further growth in Asia
AUSTRALIA - Leading digital sports content and media group, Perform, has today announced the appointment of highly experienced executive Augustine Tan to the role of Senior Vice-President for Perform Content in Asia.
Leo Burnett names Serene Koh Singapore general manager
SINGAPORE - Leo Burnett today announced that it has appointed Serene Koh as General Manager for its Singapore office.
Target Appoints OMD as media buying agency
As part of a competitive media review, Target is pleased to announce the appointment of OMD Melbourne as its new media buying partner.
Iris welcomes new senior producer, builds up content offering for new global content hub
SINGAPORE - Global creative innovation network, iris Singapore has appointed Felicia Tan as Senior Producer, a pivotal role within its newly formed global content division – Content That POPS.
S4M gains momentum in Asia, expands with key new hires
SINGAPORE– S4M (Success for Mobile), a fast-growing ad tech company has strengthened their APAC and international presence with recent strategic hires including Jeffrey Ho as APAC Publishing Manager, Jack Lin as Regional Sales Manager, and the appointment of Pierre Gauthier as Global Head of Publishing.
Village Roadshow announce OMD as preferred media partner
OMD and Village Roadshow Limited (VRL) are delighted to announce that OMD has been selected as the preferred media agency following a three month competitive pitch.
Nest Partners with Edelman Hong Kong to fuel startup ecosystem
HONG KONG - Edelman, a leading global communications marketing firm, has today announced its partnership with Nest, a Hong Kong-founded company that supports startups and entrepreneurs through its venture capital arm and corporate-backed accelerator programmes.
Emerging technologies drive new categories at 2016 annual SMARTIES awards in Asia Pacific
SINGAPORE – The Mobile Marketing Association (MMA) today issued a call for entries for the 2016 SMARTIES Awards in Asia Pacific, encouraging brands, agencies and marketers who have made outstanding achievements across the mobile marketing ecosystem to submit their best work.
OMD Vietnam wins media duties for Carlsberg Vietnam
HO CHI MINH CITY - OMD Vietnam has won the coveted Carlsberg Group media pitch. The scope of the account involves media strategy, planning and buying across online and offline channels including sponsorships and social media content.
Reaching a consensus on the state of viewability in SEA
SINGAPORE - The IAB Viewability Roundtable is an initiative to establish a viewability benchmark for ad performance in Southeast Asia.
AdAsia Holdings to establish local subsidiary in Thailand
AdAsia Holdings Pte.Ltd., an Asian Internet advertising company (Main office: Singapore, CEO: Kosuke Sogo, henceforth: AdAsia Holdings) has, from May 17th 2016, officially established a local subsidiary in Thailand, and commenced the development and operation of next-generation TV advertising platform, and the optimization and sales of AdAsia Digital Platform and AdAsia Ad Network.
Red Engine SCC and Engine Room Productions merger creates leading video-focused creative content agency
SYDNEY - Providing a broader, more integrated offering to clients and greater scalability, leading independent creative content agency Red Engine SCC and video production house Engine Room Productions are excited to announce a formal merger.
Mark Lloyd joins SSI as company expands in New Zealand
AUCKLAND - Mark Lloyd, a market research executive with 25 years of experience in client management, research design and enterprise research, recently joined SSI as client and business development manager for New Zealand.
Coles appoints OMD as media partner
After a full media review and competitive tender, Coles is pleased to announce the appointment of OMD Melbourne as its new media agency partner.
Vocanic appoints APAC CEO
Shreeniwas Iyer has been named the new CEO for Vocanic Asia Pacific.
Kinetic Worldwide, Latcom, and Mediakeys create the first global out-of-home fulfilment platform
Kinetic Worldwide, Latcom, and Mediakeys, three of the world’s leading practitioners in international out of home (OOH) media placement, have come together to form the Smart Alliance.
Sizmek enhances mobile programmatic offering through new data technology
Sizmek, the open ad management company for multiscreen campaigns, today announced that clients can now access Peer39’s proprietary page-and app-level intelligence on StrikeAd, its mobile-first programmatic media solution.
Insead introduces its new digital engagement strategy
SINGAPORE - With over 20,000 viewers a day, INSEAD’s most visited campus is online. Together with digital partner VML Singapore, INSEAD has just launched its entirely revamped website and extensive online offering.
ZOO group for Singapore Media Awards 2016: Disrupt or Be Disrupted
SINGAPORE - This year, the Singapore Media Awards (SMA) will celebrate the works of agencies, which have been successful at sparking off and harnessing creative disruption in a rapidly evolving media landscape.
Hotmob launches guaranteed clicks on mobile
Hotmob will be the first mobile advertising network in Hong Kong to launch a ‘Guaranteed Clicks On Mobile’ initiative. A new form of optimized mobile advertising buying that guarantees advertisers the delivery of desired mobile click performance.
Media industry at crossroads, says new MSA president
MALAYSIA - Media Specialists Association (MSA), following it's AGM on May 10th 2016, announced the election of Andreas Vogiatzakis, CEO of Omnicom Media Group Malaysia, as President of the Media Specialists Association.
Red Fuse Hong Kong names Naina Shewakramani as regional media director, Asia
HONG KONG - Red Fuse Hong Kong today announced the appointment of Naina Shewakramani to Regional Media Director for Asia.
Havas Worldwide Singapore appoints David Tay as general manager
SINGAPORE - Havas Worldwide Singapore announced today the appointment of David Tay as General Manager of the agency.
DDB and Tasseologic to offer consulting-style CRM solutions in Asia
DDB announced today that it has entered into a strategic partnership with Tasseologic to offer data-driven CRM strategy and solutions to clients.
Supaporn Jangcharoen appointed as general manager, GroupM Connect Thailand
GroupM, Thailand’s largest media management network, today announced the appointment of Supaporn Jangcharoen as its General Manager, GroupM Connect.
Shaun Tay appointed CEO of the FCB Group in Malaysia
KUALA LUMPUR - FCB International President Sébastien Desclée announced today that FCB Kuala Lumpur Managing Director Shaun Tay has been appointed CEO of the FCB Group in Malaysia responsible for both FCB and its boutique agency, Ignite effective immediately. Tay succeeds T.Renganathan (Nathan), who had been leading FCB for 47 years.
Spotify hires sales chief for Asia
SINGAPORE - Spotify is delighted to announce the appointment of Ong Sea Yen as Regional Vice President of Sales for Spotify in Asia.
Pixels redefines programmatic advertising in Asia
Pixels, the multi-screen advertising company and a Gravity4 Inc. company, today announced the launch of its Programmatic Advertising Solutions, giving back to advertisers control of their programmatic advertising buys and ability to refocus on campaign success.
Razorfish Hong Kong appoints Joel Frost into client service director role
HONG KONG - Razorfish, the world leader in helping global brands drive customer obsessed business transformation and part of Publicis.Sapient, today announces the appointment of Joel Frost into the senior leadership role of Client Service Director at Razorfish Hong Kong.
Stacey Delaney appointed as managing director, Sparc Media AU & NZ
Sparc Media is delighted to announce Stacey Delaney has been appointed AU & NZ Managing Director at Sparc Media, heading up its agency and direct advertiser business.
Alex Lee named chief executive officer of Publicis Hong Kong, Thierry Halbroth promoted to managing partner
Publicis Worldwide, the preferred creative partner for clients' marketing transformation, today announced the appointment of Alex Lee as Chief Executive Officer and promotion of Thierry Halbroth to Managing Partner for its Hong Kong operations. Effective immediately, Alex Lee will lead the strategic development and growth for both Publicis Worldwide and Leo Burnett in Hong Kong, while Thierry Halbroth will add operational management responsibility in addition to his current role as Executive Creative Director.
Steve Hough to take on O&M Manila creative leadership
Ogilvy & Mather Philippines announced today the appointment of multi-‐award winning creative Steve Hough to the position of Group Executive Creative Director (ECD) from May 18.
Sina Weibo becomes Nielsen’s new digital ad ratings data provider in China
SHANGHAI - Global leading information and measurement company Nielsen today announced that it is partnering with Sina Weibo, a Chinese microblogging website, in a collaboration that will take digital audience measurement one significant step further.
Dan Kalinski appointed CEO of iProspect ANZ
Dan Kalinski has been promoted to CEO of iProspect, global leader in digital performance marketing, leading 120 staff across Australia and New Zealand.
Starcom adds RedMart to the cart
SINGAPORE - Ecommerce giant in Singapore, RedMart has picked Starcom Singapore to lead its media business.
Demo Plus and Artel merge to create full service shopper agency Extravert
SYDNEY - A new full service shopper engagement agency has been launched today following the merger of Australia’s leading face to face marketing agency Demo Plus and creative agency Artel.
Liberty Insurance chooses The Media Shop as media agency
SINGAPORE - Leading global insurer, Liberty Insurance has appointed independent agency The Media Shop (TMS) as its media agency for its integrated marketing efforts in the country following a competitive pitch.
IPG Mediabrands hires Darren Yuen
KUALA LUMPUR - IPG Mediabrands Malaysia brings on board Darren Yuen to head its youngest media outfit, BPN as its Managing Director.
TubeMogul boosts SEA team with senior transfers
SINGAPORE - Today, TubeMogul (NASDAQ: TUBE), an enterprise software company for brand advertising, announce the arrival of Tai Morshed as Head of Platform Sales and Kenneth Chow as Director of Client Services. Both appointments are effective immediately.
J. Walter Thompson Hong Kong’s Simon Welsh take on CCO role
HONG KONG - J. Walter Thompson Hong Kong has named Simon Welsh as Chief Creative Officer for the agency.
Buzzfeed brand strategy director joins Iris content hub, Content That POPS
SINGAPORE - Global creative network iris has appointed former director of Brand Strategy at Buzzfeed, Digby Lewis, to a lead role within newly formed global content division, Content That POPS.
R3 hires managing director to lead growth in the US
With the recent launch of R3’s AdTech 40, the demand for independent counsel on digital has never been greater. Against this backdrop, R3 has appointed Melissa Lea as Managing Director in the US.
New leadership team at The Marketing Society Asia
Following another successful year, The Marketing Society Asia has just revealed its brand new leadership team.
CAAAA elects Nagesh Alai of AAAI the new chairman
SINGAPORE - The Confederation of Asian Advertising Agency Associations (CAAAA) elected Mr. Nagesh Alai of AAAI (Advertising Agencies Association of India) as the new Chairman at its Annual General Meeting held on 21 April 2016 at Intercontinental Singapore.
Sizmek further expands programmatic business unit in Southeast Asia
SINGAPORE - Sizmek, the open ad management company for multiscreen campaigns, has added three new executives to its Southeast Asian Programmatic Business Unit, including digital industry veteran Po Yean Ng to head up Asia-wide operations.
Havas China appoints Dennis Potgraven as Head of Strategy for its media arm
Havas Media Group, the media brand of Havas China, has promoted Dennis Potgraven to the newly created role of Head of Strategy for Greater China region.
Discovery Communications Invests in Premium OTT Sports Platform
Delivering on its promise to superserve fans across all platforms, Discovery Communications today announce an agreement to acquire a minority stake in RugbyPass - a digital content platform that reaches passionate rugby fans across 23 Asian markets with the world's best competitions - live or on demand - from any device.
Dentsu Aegis Network launches global lifestyle marketing agency MKTG in Australia
Dentsu Aegis Network today announces the launch of their ninth global network brand and lifestyle agency, MKTG in Australia, with ApolloNation, Australia’s most-awarded specialist activations agency, and Team Epic, Australia’s premier strategically-led lifestyle marketing agency coming together to form MKTG.
NBA opens Manila office to expand efforts in the Philippines
PHILIPPINES - The National Basketball Association (NBA) announced that the league has opened an office in Manila, Philippines, as part of its commitment to grow basketball and the NBA’s business initiatives in the country.
Wego launches native mobile advertising solutions
SINGAPORE - Wego.com, the leading travel search site in the Asia Pacific and Middle East, today announces the launch of Native Advertising Solutions for mobile.
Gudang Garam appoints Growmint as creative digital agency partner on its premium cigarette brands
JAKARTA - Gudang Garam Tbk. (GGRM.JK), one of the biggest cigarettes brands in Indonesia, has appointed Growmint on itspremium GG Mild Family brands, including GG Mild and GG Mild Shiver.
Australian digital agency DT opens its doors in Singapore in partnership with Ogilvy & Mather
SINGAPORE - DT, one of the largest digital agencies in Australia & New Zealand, and part of WPP AUNZ, today announced the opening of its official office in Singapore, which is being launched in partnership with Ogilvy & Mather, also a WPP company.
TBWA\Asia Pacific amplifies its investment in mobile with Facebook partnership
SINGAPORE - April 25, 2016] TBWA\Asia Pacific today deepened its relationship with Facebook with the rollout of an initiative that will see the network leverage training, creative and measurement partnerships across 12 TBWA\ offices in Asia Pacific.
Liberty Insurance picks Blak Labs for brand launch
SINGAPORE - Liberty Insurance Pte Ltd has awarded the launch of its brand campaign to independent creative agency, Blak Labs, after an intensive three-way pitch.
McCann Singapore appoints head of digital
SINGAPORE – 21 April, 2016 – McCann Singapore has announced the appointment of Kaezad Nallaseth as Head of Digital. Kaezad brings a wealth of experience to McCann, with 17 years of international advertising experience, 15 of those in the pure digital and CRM space.
Hill+Knowlton Strategies strengthens APAC sports focus
Singapore, 21st April 2016 – Hill+Knowlton Strategies (H+K) has appointed Lorna Campbell to the new position of Regional Director, APac, Sports Marketing and Sponsorship.
Per Pedersen appointed chairman of the Grey Global Creative Council
New York, 21 April 2016 – Per Pedersen has been appointed Chairman of the Grey Global Creative Council. He has been with Grey for 25 years.
Outbrain promotes Sigrid Kirk to new regional role
Singapore, 21 April 2016: Newly promoted Managing Director of Outbrain Asia Pacific, Ayal Steiner, is making immediate moves to strengthen the business’ regional leadership team, today appointing Sigrid Kirk to a new role as Vice President of Outbrain’s Engage product across Asia Pacific.
Datalicious to help Asian marketers get on top of the numbers
SINGAPORE - Datalicious, the global big data analytics agency providing client-focused full-service marketing solutions and products, has opened a regional headquarters for Asia, in Singapore.
LPK appoints new director of Asia Pacific region
SINGAPORE - LPK Vice President and Executive Creative Director Ben Sauer has been named managing director of the global brand design agency’s Asia Pacific region. Sauer will lead LPK’s multifunctional offices in Singapore and Guangzhou.
Beijing Benz Automotive Company appoints Havas’ Socialyse as Social Media AOR
SHANGHAI - Beijing Benz Automotive Co. Ltd. (BBAC) has appointed Socialyse, the social media agency of Havas, as the social AOR in China.
iProspect appoints regional business director
SINGAPORE - Today iProspect, the leading global digital performance agency, has appointed Flemming Kaasgaard as Regional Business Director Asia Pacific, based in the Singapore office.
Guvera Partners with Asia's Next Top Model and features first-ever 'Shazamable' TV commercial in Southeast Asia
SINGAPORE - Guvera, the award-winning and brand-funded music streaming service, has announced their first-ever partnership with highly-rated reality competition series Asia’s Next Top Model (AsNTM) on StarWorld, a leading general entertainment channel as part of FOX Networks Group (FNG) Asia.
Havas Media Singapore wins media duties for International Enterprise Singapore
SINGAPORE - Havas Media Singapore today announced the agency’s appointment as the media AOR for International Enterprise (IE) Singapore, the government agency driving Singapore’s external economy.
Media veteran John Steedman appointed to executive role within WPP AUNZ
SYDNEY - WPP AUNZ has appointed industry veteran John Steedman to the newly created executive position of Chairman, WPP Media Services, Australia and New Zealand.
Telstra launches new global digital media solutions
SINGAPORE - Telstra has added two cloud-based online video platforms to its global media portfolio – the Video Monetisation Solution (VMS) and Online Video Solution (OVS) – designed to help professional and digital media organisations more effectively stream, deliver and distribute online video content.
Trent Lloyd appointed as MD of Eyeota APAC
SINGAPORE - Eyeota, the global leader in local audience data, today announced the appointment of co-founder, Trent Lloyd, to a newly created role, Managing Director, APAC, as the company continues to cement its position as the region’s premier provider of audience data.
Ogilvy Melbourne’s team expands capability, promotes senior staff
MELBOURNE - Ogilvy Australia has announced that a number of its senior team in Melbourne have been promoted, and their remits broadened as a result of the agency expanding its capabilities.
Mediacorp announces three winning teams to represent Singapore at Cannes Young Lions competition 2016 in France
SINGAPORE - Singapore media company Mediacorp, the organiser of the national Young Lions Competition, has announced the three winning teams that will represent Singapore at the famed Cannes Young Lions Competition in France.
MediaMath launches New Marketing Institute to advance programmatic know-how in Asia Pacific
SINGAPORE - MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, has today announced that the New Marketing Institute (NMI), the company’s education and training arm, is being launched in Asia Pacific.
2016 Positive Change Effie Awards APAC jury chair announced
SINGAPORE - Positive Change Effie Awards has announced Kitty Lun, Head of Creative Shop, Greater China, Facebook as the Asia Pacific Jury Chair.
Isobar launches in Vietnam
Isobar today announced the launch of its Vietnam office, following the acquisition of Emerald in March last year by Dentsu Aegis Network.
CNBC International unveils CNBC Catalyst, its full-service, in-house commercial agency
SINGAPORE - CNBC today unveiled its full-service, in-house commercial agency CNBC Catalyst in a full re-launch of its international ad sales team and content studio.
Andrew Lee ascends to 4As VP role
KUALA LUMPUR - Andrew Lee ascends to the role of the Association of Accredited Advertising Agents of Malaysia (4As) Vice President following the resignation of Irene Wong.
Guvera appoints Hazel Savage as head of marketing Asia
SINGAPORE - Revolutionary brand-funded music and entertainment service, and Webby Awards 2016 nominee, Guvera, has appointed Hazel Savage as Head of Marketing Asia.
Rocket Internet sells 9.1 percent stake in Lazada for US$137 million
BERLIN - Rocket Internet has agreed to sell a 9.1% stake, on a fully diluted basis, in Lazada for USD 137 million.
MullenLowe Group Philippines welcomes Christian San Jose as new head of creative technology
MANILA - MullenLowe Group Philippines has appointed Christian San Jose to the senior role of Head of Creative Technology. Reporting to President & CCO, Leigh Reyes, Christian will be responsible for looking after the agency’s digital businesses as well as mainlining digital deliveries across MullenLowe Philippines and MullenLowe OPEN Philippines.