Campaign Asia

GroupM Singapore launches first apprenticeship programme

SINGAPORE - GroupM Singapore has just launched its inaugural apprenticeship programme, aimed at providing undergraduates an opportunity to understand the local and regional media landscape.

Kinetic Worldwide, Latcom, and Mediakeys create the first global out-of-home fulfilment platform

Kinetic Worldwide, Latcom, and Mediakeys, three of the world’s leading practitioners in international out of home (OOH) media placement, have come together to form the Smart Alliance.

Sizmek enhances mobile programmatic offering through new data technology

Sizmek, the open ad management company for multiscreen campaigns, today announced that clients can now access Peer39’s proprietary page-and app-level intelligence on StrikeAd, its mobile-first programmatic media solution.

Insead introduces its new digital engagement strategy

SINGAPORE - With over 20,000 viewers a day, INSEAD’s most visited campus is online. Together with digital partner VML Singapore, INSEAD has just launched its entirely revamped website and extensive online offering.

ZOO group for Singapore Media Awards 2016: Disrupt or Be Disrupted

SINGAPORE - This year, the Singapore Media Awards (SMA) will celebrate the works of agencies, which have been successful at sparking off and harnessing creative disruption in a rapidly evolving media landscape.

Media industry at crossroads, says new MSA president

MALAYSIA - Media Specialists Association (MSA), following it's AGM on May 10th 2016, announced the election of Andreas Vogiatzakis, CEO of Omnicom Media Group Malaysia, as President of the Media Specialists Association.

Red Fuse Hong Kong names Naina Shewakramani as regional media director, Asia

HONG KONG - Red Fuse Hong Kong today announced the appointment of Naina Shewakramani to Regional Media Director for Asia.

Supaporn Jangcharoen appointed as general manager, GroupM Connect Thailand

GroupM, Thailand’s largest media management network, today announced the appointment of Supaporn Jangcharoen as its General Manager, GroupM Connect.

Spotify hires sales chief for Asia

SINGAPORE - Spotify is delighted to announce the appointment of Ong Sea Yen as Regional Vice President of Sales for Spotify in Asia.

DDB and Tasseologic to offer consulting-style CRM solutions in Asia

DDB announced today that it has entered into a strategic partnership with Tasseologic to offer data-driven CRM strategy and solutions to clients.

Shaun Tay appointed CEO of the FCB Group in Malaysia

KUALA LUMPUR - FCB International President Sébastien Desclée announced today that FCB Kuala Lumpur Managing Director Shaun Tay has been appointed CEO of the FCB Group in Malaysia responsible for both FCB and its boutique agency, Ignite effective immediately. Tay succeeds T.Renganathan (Nathan), who had been leading FCB for 47 years.

Pixels redefines programmatic advertising in Asia

Pixels, the multi-screen advertising company and a Gravity4 Inc. company, today announced the launch of its Programmatic Advertising Solutions, giving back to advertisers control of their programmatic advertising buys and ability to refocus on campaign success.

Razorfish Hong Kong appoints Joel Frost into client service director role

HONG KONG - Razorfish, the world leader in helping global brands drive customer obsessed business transformation and part of Publicis.Sapient, today announces the appointment of Joel Frost into the senior leadership role of Client Service Director at Razorfish Hong Kong.

Sina Weibo becomes Nielsen’s new digital ad ratings data provider in China

SHANGHAI - Global leading information and measurement company Nielsen today announced that it is partnering with Sina Weibo, a Chinese microblogging website, in a collaboration that will take digital audience measurement one significant step further.

Steve Hough to take on O&M Manila creative leadership

Ogilvy & Mather Philippines announced today the appointment of multi-‐award winning creative Steve Hough to the position of Group Executive Creative Director (ECD) from May 18.

Stacey Delaney appointed as managing director, Sparc Media AU & NZ

Sparc Media is delighted to announce Stacey Delaney has been appointed AU & NZ Managing Director at Sparc Media, heading up its agency and direct advertiser business.

Dr. Itsarapa Sanitprachakorn joins Innity Thailand as sales director

BANGKOK - Innity, the leading online media and advertising technology provider in APAC, has appointed Dr. Itsarapa Sanitprachakorn as the new Sales Director in Innity Thailand.

A.S. Watson eLab appoints Mtel as mobile solution partner

HONG KONG - As a strategic move to accelerate the enhancement of mobile engagement with customers, A.S. Watson Group (ASW) eLab has announced today the appointment of Mtel as its Asia mobile solution partner for the next three years.

Unruly launches dashboard which tracks emotional trends of video advertising

SINGAPORE - Thursday, March 10, 2016 - South-East Asian viewers are far more likely to love a brand or buy a product after watching an video ad online than viewers in the US and Europe.

McCann Worldgroup Malaysia appoints new chief creative officer

KUALA LUMPUR - McCann Worldgroup Malaysia has confirmed the appointment of Ng Heok Seong as Chief Creative Officer, building on its strong legacy of great talent, strategic insights and inspirational work.

GroupM announces Vocanic management restructure

SINGAPORE - In the past 27 months, VOCANIC has been integrated into the GroupM organization to work collaboratively with Maxus, MEC, MediaCom and Mindshare across Singapore, Malaysia, Indonesia and Thailand on a wide range of clients.

Joseph Morgans takes creative helm of WPP’s shopper marketing agency Grey DPI

SINGAPORE - Joseph Morgans, a seasoned retail and merchandising designer, has joined WPP’s shopper marketing agency, Grey DPI, as creative director.

Club Med partners with Switched on Media to transform digital marketing

SYDNEY - Iconic travel company Club Med has appointed STW’s Switched on Media to help further grow its online business, as the global brand looks to transform its digital presence and increase web-based sales.

MediaCom China further strengthens leadership team with appointment of Edie Xie as head of talent

MediaCom China has today announced the appointment of Edie Xie, former Mondelēz International HR Manager, as their Head of Talent nationally.

Nikki Retallick takes on data and attribution at AOL

AOL has revealed the appointment of Nikki Retallick to a new role in its team in Sydney, Australia. The position will focus on data and attribution, two fundamental building blocks in AOL’s unified programmatic solution for publishers, advertisers and agencies alike. Nikki will work across Australia and the APAC region.

FFDIF realises its first investment in China with Fancy Cellar

FFDIF (Fred & Farid Digital Investment Fund) realises its first investment in China with Fancy Cellar’s capital, amongst other prestigious investors such as SOSV, Angelvest and Chinaccelerator. The total amount of this fundraising reaches $250k.

Energy BBDO Shanghai wins The North Face

The North Face China has assigned Energy BBDO Shanghai as their lead agency for the launch of their new product line in China.

U Mobile scores a brace with co-sponsorship agreement for Superbest Power Piala FA and Liga Premier Malaysia

KUALA LUMPUR - U Mobile, the telco with the fastest mobile network in Malaysia, announced today that it has partnered with Football Malaysia Limited Liability Partnership (FMLLP) to be the Official Co-Sponsor of the Superbest Power Piala FA and Liga Premier Malaysia for three years, starting from the 2016 season.

Slingshot wins Goodman Fielder’s grocery account

SYDNEY - Slingshot has won the Goodman Fielder Grocery account for media strategy, planning and buying, following a competitive pitch.

Serm Teck Choon elected Malaysian Digital Association president

KUALA LUMPUR - The Malaysian Digital Association (MDA) at its recent annual general meeting, elected industry senior, Serm Teck Choon as president.

Digital agency Essence establishes operations in Chicago, Shanghai and Sydney

NEW YORK - Essence, a global digital agency, today announced it has formally established three new offices; one in The Americas via Chicago, Illinois, and two in Asia Pacific via Shanghai, China and Sydney, Australia.

Outbrain elevates senior leadership as APAC business accelerates

SINGAPORE - Outbrain, the world’s leading premium content discovery platform is today announcing two senior leadership appointments impacting Asia Pacific.

Innovid names Carolyn Bollaci managing director of APAC

NEW YORK and SYDNEY- Innovid, the world's leading video marketing platform for advertisers to create, deliver and measure video experiences across devices, today announced that Carolyn Bollaci has been appointed managing director of APAC to help support the company’s continued growth throughout Australia, New Zealand, Hong Kong, Japan, Korea, Southeast Asia, India, and China.

Reuter Communications boosts fashion credentials with Roger Vivier Win in China

SHANGHAI - Roger Vivier, one of the world’s most iconic footwear brands, has appointed Reuter Communications as their agency of record in China.

iProspect appoints managing director to drive the business in Singapore

SINGAPORE - Today iProspect, the leading global digital performance agency, has appointed Lei Sorvisto as Managing Director iProspect Singapore, based in the Singapore office. The appointment will take effect immediately.

Yuhong Li joins Publicis Worldwide to head China’s integrated strategy planning function

SHANGHAI - Publicis China, the preferred creative partner for clients’ marketing transformation, today announced the appointment of Yuhong Li as Head of Integrated Strategy and New Business Director, based in Shanghai.

Demo Plus and Artel merge to create full service shopper agency Extravert

SYDNEY - A new full service shopper engagement agency has been launched today following the merger of Australia’s leading face to face marketing agency Demo Plus and creative agency Artel.

TubeMogul boosts SEA team with senior transfers

SINGAPORE - Today, TubeMogul (NASDAQ: TUBE), an enterprise software company for brand advertising, announce the arrival of Tai Morshed as Head of Platform Sales and Kenneth Chow as Director of Client Services. Both appointments are effective immediately.

J. Walter Thompson Hong Kong’s Simon Welsh take on CCO role

HONG KONG - J. Walter Thompson Hong Kong has named Simon Welsh as Chief Creative Officer for the agency.

R3 hires managing director to lead growth in the US

With the recent launch of R3’s AdTech 40, the demand for independent counsel on digital has never been greater. Against this backdrop, R3 has appointed Melissa Lea as Managing Director in the US.

New leadership team at The Marketing Society Asia

Following another successful year, The Marketing Society Asia has just revealed its brand new leadership team.

Dentsu Aegis Network launches global lifestyle marketing agency MKTG in Australia

Dentsu Aegis Network today announces the launch of their ninth global network brand and lifestyle agency, MKTG in Australia, with ApolloNation, Australia’s most-awarded specialist activations agency, and Team Epic, Australia’s premier strategically-led lifestyle marketing agency coming together to form MKTG.

CAAAA elects Nagesh Alai of AAAI the new chairman

SINGAPORE - The Confederation of Asian Advertising Agency Associations (CAAAA) elected Mr. Nagesh Alai of AAAI (Advertising Agencies Association of India) as the new Chairman at its Annual General Meeting held on 21 April 2016 at Intercontinental Singapore.

Global sport and entertainment organisation CSM expands leadership

Top brand, media and sport visionaries from around the world line up behind global sport and entertainment leader, CSM.

Freestyle Football announces investment from Chinese organisation Shanghai XiaoYuan Culture Communication

LONDON - Today, Freestyle Football Ltd. (FFL), the private holdings company that operates to manage and commercialise the rights of the Freestyle Football Federation, announces that Shanghai XiaoYuan Culture Communication Co. Ltd has taken a 10% stake in the company, valuing the business at £1,800,000 sterling.

Now TV and Netflix announce partnership

HONG KONG - now TV, Hong Kong’s largest pay-TV and a leading OTT service provider, and Netflix, the world's leading Internet TV network, announced today a partnership that will start delivering Netflix to customers through now TV’s set-top boxes and the new 4K all-in-one appliance “now one” from the second quarter of 2016.

Quality content creation platform launches in Singapore

SINGAPORE, 16 March 2016 – Singapore-based content creation platform, Words (words.sg), launches today, delivering a quality e-commerce solution for businesses, brands and agencies.

Dentsu Aegis Network Malaysia announces three senior appointments with Nicky Lim at the helm

Dentsu Aegis Network Malaysia today announced three key senior appointments to its group management team.

Bluemarlin Singapore appointed as creative agency for Hada Labo

Mentholatum Singapore (a Rohto Company) has appointed bluemarlin Singapore as its creative agency for its No.1 hydrating skincare brand Hada Labo.

Commercial Radio Malaysia awards GfK radio audience measurement contract

KUALA LUMPUR - Commercial Radio Malaysia (CRM) has appointed GfK as their official research partner to provide radio audience measurement (RAM) in Malaysia.

Arcade announces key promotions

Arcade Group has announced two key promotions as Dorothy Yew assumes the newly-created role of Group Managing Director, and Lesley John takes on the role of General Manager for Singapore.

MEC Vietnam wins Bel

MEC, www.mecglobal.com, announced today that it has been awarded the media business of Bel Vietnam Ltd, the Ho Chi Minh city-based subsidiary of Bel Group and world leader in portion branded cheese, with marketing brands like The Laughing Cow.

Gemba announces international expansion off the back of new business growth

Leading Sport & Entertainment consultancy, Gemba, has announced the launch of a new UK office and a major increase in investment for its Chinese operation, following a host of exciting new business acquisitions and existing client growth in those regions.

Publicis Shanghai strengthens account management team with senior digital talents Emen Chong and Herbert Law

SHANGHAI - Publicis Shanghai, one of the most awarded creative agencies in China, appoints senior digital talents Emen Chong as Regional Business Director and Herbert Law as Business Director.

Smoke & Mirrors partners with Kantana Group in Bangkok

Smoke & Mirrors (S&M), one of the world’s leading post production houses, has launched a new joint venture with Oriental Post, a subsidiary of leading Thai entertainment company, Kantana Group.

J. Walter Thompson Bangkok hires creative leaders

BANGKOK - J. Walter Thompson Bangkok recently deepened its creative bench, adding four highly-awarded leaders - with Theerapol “Tim” Koomsorn and Vasan Wangpaitoon as Executive Creative Directors, Sunny Ng as Group Creative Director and Yee Kiang Tan as Creative Director.

Rising star Emir Shafri named creative director Y&R Malaysia

KUALA LUMPUR - Y&R Malaysia has appointed Emir Shafri as Creative Director; he returns to his native Kuala Lumpur after a very successful award- and business-winning 5 years at Y&R Singapore, most recently as Digital Lead.

WFA announces changes to global leadership team

KUALA LUMPUR - Members of the World Federation of Advertisers (WFA) today unanimously appointed new members to the global leadership team, naming Sameer Desai, Head of Consumer Healthcare, Asia, Latin America, Middle East and Africa at Mundipharma, as Regional Vice-President for APAC and Achieng Butler, Chief Marketing Officer, Africa at Danone as Regional Vice-President for Africa.

DDB appoints Leo Tsui as head of Tribal Hong Kong and head of digital, DDB Group Hong Kong

Further strengthening its senior management line-up and ramping up its social-commerce solutions offering, DDB Group Hong Kong has hired Leo Tsui as Head of Tribal Worldwide Hong Kong and Head of Digital, DDB Group Hong Kong.

Adobe Marketing Cloud redefines TV experience

SINGAPORE - Multiscreen and on-demand viewing have fundamentally changed the TV industry. Today, broadcasters and pay-TV providers are challenged by consumers’ desire to view content in alternative ways to traditional TV. Increasingly, viewers are watching movies, TV programs, live sports and other content via a broad range of internet-based devices and platforms.

25 markets to deliver Nielsen Total Digital Campaign Measurement by end of 2016

JAKARTA - Nielsen today announced at its annual Media & Marketing Summit in Jakarta, Indonesia plans to expand its digital advertising measurement solution, Digital Ad Ratings.

Line partners with Ogilvy Public Relations in Indonesia

JAKARTA - LINE (a global and leading messenger and life platform) has appointed Ogilvy Public Relations (Ogilvy) as partner for communications and social media services in Indonesia. The partnership is aimed to further enhance LINE’s leading position as the creative and communications platform of choice amongst Indonesian users.

Sareena Sulaiman joins InSkin Media as Commercial Manager, Singapore

SINGAPORE - InSkin Media Singapore announced the appointment of Sareena Sulaiman to the position of Commercial Manager, Singapore

Adobe and comScore advance digital TV and ad measurement

SINGAPORE - At Adobe Summit, Adobe (Nasdaq: ADBE) and comScore (Nasdaq: SCOR) announced a global strategic partnership to provide new insights into the media consumption behaviors of digital audiences.

4As endorses use of advertising film production agreement

KUALA LUMPUR - The Association of Accredited Advertising Agents of Malaysia (4As) and the Malaysian Association of Advertising Filmmakers (PPFIM) have jointly agreed on a Production Agreement template that will safeguard the interests of the creative agencies, film production companies and advertisers.

Lions Health announces 2016 jury

Lions Health, the global annual awards for creative excellence in healthcare communications, has today announced the names of the 27 jurors who will make up this year’s Pharma and Health & Wellness juries.

Publicis Groupe launches Sapient Inside

Publicis Groupe, today announced a new initiative, Sapient Inside, designed to bring the best of the Publicis.Sapient platform to Publicis Communications clients, providing them with a significant competitive advantage by connecting brand marketing to digital and enterprise technology.

GroupM’s 'Live Panel' transforms media planning with greater precision, speed and efficiency

SINGAPORE - GroupM today announced the launch of LIVE Panel, a new consumer and media insight solution enabling its agencies to more efficiently develop precise and targeted media plans so advertisers can more effectively reach their audiences, measure outcomes and seize competitive advantage.

Another big win for Lion & Lion

Kuala Lumpur, 18 March 2016 Lion & Lion Digital Agency has won an account with Nestlé Malaysia for its Nescafé Dolce Gusto and Nescafe Mountain Wash brands. The agency will be managing the digital space with a focus on digital performance marketing, social media marketing, and influencer marketing.

CNN International Commercial promotes key members of Hong Kong ad sales team

CNN International Commercial has announced several key promotions within its Hong Kong ad sales team.

Geometry Global Malaysia kickstarts 2016 with strategic talent acquisitions

Geometry Global Malaysia has revealed key appointments in core divisions across the agency.

Ipsos launches location-based customer satisfaction tracking services in Asia-Pacific

SINGAPORE - Ipsos announced today the launch of a new suite of tools to conduct location-based surveys in Asia-Pacific, starting with Japan and Australia.

MicroAd Singapore opens new branch office In Kuala Lumpur

SINGAPORE - MicroAd Singapore, an advertising platform company that provides optimization solutions for online display advertising, is pleased to announce that it has officially launched a new branch office located in Kuala Lumpur, Malaysia, on the 7th of January 2016.

Agnes Martinez Joins Starcom Mediavest Group Philippines

PHILIPPINES - Agnes Martinez has joined Starcom Mediavest Group in the Philippines as Insights & Strategy Director.

Mark Eyers upped to SVP at Turner International Asia Pacific

HONG KONG - Turner International Asia Pacific Limited today announced the promotion of Mark Eyers to Senior Vice President.

DDB Group Worldwide appoints Joji Jacob to drive creative and effectiveness awards across DDB Asia

DDB Group Worldwide has appointed Joji Jacob, Group Executive Creative Director, DDB Group Singapore as Head of DDB Asia’s Creative Council.

Grey Group acquires Vinyl-I Co

SINGAPORE - Grey Group announced today it has acquired a majority stake in Vinyl-I Co, a leading creative digital agency based in Seoul, South Korea.

OMD Singapore wins Pandora’s media business

SINGAPORE - Beating stiff competition from incumbents and other potentials, OMD Singapore has won the coveted Pandora media pitch.

Brand New Media appoints Joanne de Rozario as managing director, Singapore; and Nick Fawbert as group head of knowledge

SINGAPORE, 6th January 2015 – Reflecting Brand New Media (BNM)’s extensive growth in the Southeast Asian market, the content marketing agency today proudly announced the promotion of two senior executives. Previously the Head of Content and Production, Joanne de Rozario has been named Managing Director of BNM Singapore. In addition, Nick Fawbert has been promoted to Group Head of Knowledge within the BNM global team.

Mindshare Malaysia appointed as media agency for Nippon Paint

Mindshare, the global media agency network part of WPP, has been appointed in Malaysia as the media agency for Nippon Paint.

Carat drives thinking through Innovation Summit

Carat, part of Dentsu Aegis Network, recently held an intensive four-day Innovation Summit in Singapore to inspire and engage a community of innovation champions for its global client General Motors International (GMI).

PHD China sets sail with Carnival Cruise Line

PHD has announced their appointment as media communications partner for Carnival Cruise Line, the world's most popular cruise line. As partner, PHD will leverage its market-leading expertise to build and execute cross channel media planning and buying solutions for Carnival.

IAB Singapore expands footprint into SEA with digital training in Indonesia and Malaysia

SINGAPORE -Under the leadership of newly appointed CEO Miranda Dimopoulos, the Interactive Advertising Bureau (IAB) has expanded its programmatic training sessions into Southeast Asia by collaborating with the Indonesian Digital Association (IDA) and Malaysian Digital Association (MDA).

A+E Networks and Hulu in Japan announce programming partnership

(16 December 2015, Singapore) – A+E Networks(R) and HJ Holdings, LLC. (Hulu in Japan) announced today a programming partnership bringing an extensive catalogue of A+E Networks’ award winning programming to the Japanese subscription video-on-demand service.

Millward Brown and ComScore create global brand and behavior partnership for digital effectiveness

Millward Brown and comScore have signed a partnership designed to provide brands with an unprecedented understanding of how their digital advertising is performing.

Carat realigns global leadership for next phase of growth

In response to the tremendous growth and success of Carat over the past five years, the agency announces today that it has realigned its global leadership team to ensure continued momentum and resources to drive growth and innovation for its clients.

ZenithOptimedia extends LVMH relationship in Korea

CHINA - ZenithOptimedia today announced a new partnership with LVMH in Korea.

Kantar Media awarded Thailand's official multi-platform television audience measurement contract

THAILAND – Media Research Development Association (Thailand) has awarded Kantar Media a contract to deliver the official multi-platform TV ratings in Thailand.

Lotame appoints Alex Sibois APAC managing director to drive further expansion in the region

Lotame, the world's leading independent cross-screen data management platform (DMP), today announced that Alex Sibois is joining the company as Managing Director for the Asian Pacific (APAC) region and will serve as a member of the company's executive leadership team.

Contagious Singapore welcomes strategist Simon Kemp

Contagious, one of the world's leading marketing insight and intelligence companies, has today announced that Kepios founder Simon Kemp will partner to extend Contagious's Insider consulting offering across Southeast Asia.

VML wins major regional Kellogg’s marketing technology pitch

SYDNEY – VML has been appointed as Kellogg’s Asia Pacific Regional Marketing Technology partner, following Kellogg’s competitive multi-agency pitch.

Danone appoints X Social for HK and Southern China business

X Social Group is appointed as the official digital media agency of Danone (Hong Kong) for 2016.

Tribal Worldwide Singapore adds new creative leadership

SINGAPORE - In a move to strengthen its creative leadership team, Tribal Worldwide Singapore has appointed Kinetic’s Eugene Tan as Associate Creative Director and promoted Benson Toh as Creative Director.

GroupM Malaysia appoints Robin Bach Kolling as head of Connect

MALAYSIA - GroupM Malaysia has announced the appointment of digital strategist Robin Bach Kolling to the recently revamped role of Head of Connect.

Dentsu announces Dentsu Ventures Investment in Cue Inc., US developer of consumer health device Cue

TOKYO - Dentsu Inc. (TOKYO: 4324; ISIN: JP3551520004; President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that Dentsu Ventures Global Fund I (hereinafter “Dentsu Ventures”), the Company’s corporate venture capital fund, has made an investment in Cue Inc. (CEO: Ayub Khattak; Head Office: San Diego), a U.S. technology company that created Cue, an at-home device for tracking health information at the molecular level.

Razorfish announces new Australia ECD

AUSTRALIA - Sydney Razorfish the world leader in helping global brands drive business transformation, part of the Publicis.Sapient platform, announced today, the internal promotion and appointment of Sándor Moldán to the role of executive creative director of the Australian office, effective immediately.

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