Leo’s creative sweep, Starcom’s media strength, and MSL’s PR prowess was recognised at this year’s AOY Greater China Awards in Shanghai.
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greater china
Leo and TBWA lead creative, Starcom headlines media at Campaign's Greater China Agency of the Year 2025
agency of the year 2025
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leo
starcom
tbwa
Arthur Tsang joins McCann Worldgroup as Greater China chief creative officer
arthur tsang
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greater china
McCann Worldgroup
With over two decades of creative experience, the former chief creative of BBDO Greater China is bringing his talents to McCann Worldgroup, which has been shaking up its China leadership team over the past year.
Dentsu & Publicis excel at Campaign's Greater China Agency of the Year 2024
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Dentsu
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Leo Burnett
Dentsu Creative leads Agency of the Year Greater China awards winning the most metals, while Leo Burnett scoops the most Golds.
Brand Health Check: How can Uniqlo compete with affordable alternatives in China?
brand health check
china
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fashion
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Uniqlo
BRAND HEALTH CHECK: Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.
WPP reigns, Dentsu resurges at Campaign's Greater China AOY
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ogilvy
Ogilvy and Mindshare dominate Agency of the Year Greater China awards with a combined 24 wins, while Dentsu bounces back with an impressive 17 metals.
BBDO Greater China CCO set to exit the agency
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china
greater china
Creative leadership is set for a reshuffle at the shop as CCO Leong Wai Foong departs at the end of the month, Arthur Tsang, of BBDO China steps in.
How Partipost grew its influencer marketing platform in Asia and how it now works with media agencies
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influencer
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Partipost co-founder and head of Taiwan speaks with Campaign about their partnership with Dentsu X and how technology is helping to scale micro-influencers networks.
Ogilvy, Zenith lead Greater China AOY awards
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ogilvy
The two agencies win all regional awards and bring home nine golds between them. LEO Digital Network and Ruder Finn Asia bag two golds. BBDO wins one gold and Greater China Best Place to Work.
Havas' Karl Wu on digital trends and localisation in China
advertising
china
greater china
havas
Havas Group's Greater China chairman and CEO Karl Wu opens up about acquiring Front Networks during the lockdown, the expat talent crunch, and the journey towards a more localised advertising industry in China.
Melinda Po is Mediabrands' first Greater China CEO
ceo
greater china
She replaces Chris Chen in a widened remit that now includes oversight of Taiwan and Hong Kong.
Women to Watch Greater China 2021
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marketing
people to watch
women to watch
Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.
Omnicom agencies win 19 Greater China AOY awards
agency of the year
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hong kong
Independent shops led by Leo Digital, SG and Tomorrow outshine larger rivals in 2020 awards.
Agency of the Year 2020 winners: Greater China
agency of the year
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greater china
hong kong
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Campaign Asia-Pacific announces the winners for the Greater China region in the 2020 Agency of the Year awards.
Bertilla Teo and Michael Lee to be Greater China co-CEOs at Publicis Groupe
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Publicis
The group also names an APAC MD for Publicis Sapient.
Ogilvy and Mindshare return as winners in Greater China's AOY
agency of the year
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Digital driven agencies get the nods from judges at the Agency of the Year award for Greater China.
Agency of the Year 2017 winners: Greater China
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hong kong
macau
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Here is the winner list for the Greater China region in the 2017 Campaign Asia-Pacific Agency of the Year awards.
Trading places in Greater China: Saatchi's Chen and Ng, Yooya's Steere and more
greater china
people moves
Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. Please let us know if we missed anyone.
Trading places in Greater China: DDB's Ng, Linmon's Lu, Charm's Tsang and more
greater china
people moves
Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. Please let us know if we missed anyone.
Trading places in Greater China: Yang, Cullen, Li, Kwan, Yim and more
greater china
people moves
Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. Please let us know if we missed anyone.
Trading places in Greater China: Sciole, Liang, Sastre, Tsui, Ngan, Khor
greater china
people moves
Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. Please let us know if we missed anyone.