Leo’s creative sweep, Starcom’s media strength, and MSL’s PR prowess was recognised at this year’s AOY Greater China Awards in Shanghai.
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Leo and TBWA lead creative, Starcom headlines media at Campaign's Greater China Agency of the Year 2025
agency of the year 2025
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Arthur Tsang joins McCann Worldgroup as Greater China chief creative officer
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McCann Worldgroup
With over two decades of creative experience, the former chief creative of BBDO Greater China is bringing his talents to McCann Worldgroup, which has been shaking up its China leadership team over the past year.
Dentsu & Publicis excel at Campaign's Greater China Agency of the Year 2024
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Leo Burnett
Dentsu Creative leads Agency of the Year Greater China awards winning the most metals, while Leo Burnett scoops the most Golds.
Brand Health Check: How can Uniqlo compete with affordable alternatives in China?
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Uniqlo
BRAND HEALTH CHECK: Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.
WPP reigns, Dentsu resurges at Campaign's Greater China AOY
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Ogilvy and Mindshare dominate Agency of the Year Greater China awards with a combined 24 wins, while Dentsu bounces back with an impressive 17 metals.
BBDO Greater China CCO set to exit the agency
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Creative leadership is set for a reshuffle at the shop as CCO Leong Wai Foong departs at the end of the month, Arthur Tsang, of BBDO China steps in.
How Partipost grew its influencer marketing platform in Asia and how it now works with media agencies
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Partipost co-founder and head of Taiwan speaks with Campaign about their partnership with Dentsu X and how technology is helping to scale micro-influencers networks.
Ogilvy, Zenith lead Greater China AOY awards
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ogilvy
The two agencies win all regional awards and bring home nine golds between them. LEO Digital Network and Ruder Finn Asia bag two golds. BBDO wins one gold and Greater China Best Place to Work.
Havas' Karl Wu on digital trends and localisation in China
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havas
Havas Group's Greater China chairman and CEO Karl Wu opens up about acquiring Front Networks during the lockdown, the expat talent crunch, and the journey towards a more localised advertising industry in China.
Melinda Po is Mediabrands' first Greater China CEO
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She replaces Chris Chen in a widened remit that now includes oversight of Taiwan and Hong Kong.
Women to Watch Greater China 2021
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Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.
Omnicom agencies win 19 Greater China AOY awards
agency of the year
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Independent shops led by Leo Digital, SG and Tomorrow outshine larger rivals in 2020 awards.
Agency of the Year 2020 winners: Greater China
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Campaign Asia-Pacific announces the winners for the Greater China region in the 2020 Agency of the Year awards.
Bertilla Teo and Michael Lee to be Greater China co-CEOs at Publicis Groupe
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Publicis
The group also names an APAC MD for Publicis Sapient.
Ogilvy and Mindshare return as winners in Greater China's AOY
agency of the year
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Digital driven agencies get the nods from judges at the Agency of the Year award for Greater China.
Agency of the Year 2017 winners: Greater China
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Here is the winner list for the Greater China region in the 2017 Campaign Asia-Pacific Agency of the Year awards.
Trading places in Greater China: Saatchi's Chen and Ng, Yooya's Steere and more
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people moves
Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. Please let us know if we missed anyone.
Trading places in Greater China: DDB's Ng, Linmon's Lu, Charm's Tsang and more
greater china
people moves
Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. Please let us know if we missed anyone.
Trading places in Greater China: Yang, Cullen, Li, Kwan, Yim and more
greater china
people moves
Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. Please let us know if we missed anyone.
Trading places in Greater China: Sciole, Liang, Sastre, Tsui, Ngan, Khor
greater china
people moves
Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. Please let us know if we missed anyone.
Trading places in Greater China: Chen, Loo, Spear, Tang, Fai, Johansen, Liang
greater china
people moves
Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. Please let us know if we missed anyone.
Trading places in Greater China: Leong, Chang, Chen, Yim, Bowling
greater china
people moves
Here is a roundup of recent people moves in advertising, marketing, media and digital in Greater China that have not already been reported by Campaign. Please let us know if we missed anyone.
Grey Group's TH Peng elevated to global role
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grey
HONG KONG / SINGAPORE - Effective 1 January, TH Peng (彭德湘), Grey's Greater China chairman and CEO, will be moving to a newly-created global role as executive director of Grey Group, reporting to Jim Heekin, chairman and CEO.
ComScore places focus on Greater China with MD appointment
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SHANGHAI - ComScore has re-enlisted Xinyu Huang (黄欣宇) into its team as senior vice president and managing director of Greater China, a strategic leadership role that did not exist before as the focus for the market was on sales.
Trading places in Greater China: Goh, Marinus, Besson, King, Zhang, Ou, Traazil, Liu and more
greater china
people moves
Here is a roundup of this week's major people moves in advertising, marketing, media and digital in Greater China. Please let us know if we missed anyone.
Accenture expands digital execution capabilities with PacificLink buy
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HONG KONG - Accenture Interactive believes its just-announced acquisition of Hong Kong's PacificLink Group enhances the consulting company's ability to bridge fragmented C-suites by serving both the strategic and implementation needs of its Greater China clients.
ASB focuses on Greater China, hires business development director
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"We’re excited to announce that Bronwen Smith will be overseeing business development for ASB in Greater China”, says Ezra Krausz, ASB Worldwide CEO.
Cheil adds international remit to Aaron Lau's Greater China role
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HONG KONG - Cheil Worldwide has appointed Aaron Lau as president of international operations in addition to his role as Greater China president and CEO.
Trading places in Greater China: Weyman, Manggunio, Edwards, Sun, Liu and more
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people moves
Here is a roundup of this week's major people moves in advertising, marketing, media and digital in Greater China. Please let us know if we missed anyone.
Trading places in Greater China: Xu, Tang, Wong, Koo, Wu, Hirebet and more
greater china
people moves
Here is a roundup of the last few weeks' major people moves in advertising, marketing, media and digital in Greater China. Please let us know if we missed anyone.
Trading places in Greater China: Wong, Tsai, Maxwell, Ji, Wu, Yim and more
greater china
people moves
Here is a roundup of the last few weeks' major people moves in advertising, marketing, media and digital in Greater China. Please let us know if we missed anyone.
FutureBrand increases scope beyond brand consulting in Greater China
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HONG KONG / SHANGHAI - FutureBrand has announced a pair of appointments in Greater China that, according to the firm, elevate its positioning from that of brand consultancy to that of end-to-end provider.
Trading places in Greater China: Law, Mizuno, Tsang, Thessman and more
greater china
people moves
Here is a roundup of this week's major people moves in advertising, marketing, media and digital in Greater China. Please let us know if we missed anyone.
Trading places in Greater China: Ng, Jiang, Chan, Wu, Ng, Tsang, Wong
greater china
people moves
Here is a roundup of this week's major people moves in advertising, marketing, media and digital in Greater China. Please let us know if we missed anyone.
Trading places in Greater China: Wong, Zhu, Ramakrishnan, Lo, Boo, Ho, Sharp, Cheng
greater china
people moves
Keeping up with who is where doing what in the fast-changing markets of China, Hong Kong and Taiwan is an ongoing challenge. Here is a roundup of this week's major people moves in advertising, marketing, media and digital. Please let us know if we missed anyone.
Trading places in Greater China: Chen, Chiew, Ma, Lui, Tonetto, Chu, Nan, Vakidis, Leung
greater china
people moves
Keeping up with who is where doing what in the fast-changing markets of China, Hong Kong and Taiwan is an ongoing challenge. Here is a roundup of this week's major people moves in advertising, marketing, media and digital. Please let us know if we missed anyone.
Greater China finalists for 2015 One Show Awards
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The 2015 One Show Awards has announced finalists from Greater China. Finalist images and credit confirmations are due 20 April, and the winners will be honoured at the awards presentation to be held at Alice Tully Hall at Lincoln Center, New York City on 8 May.
Trading places in Greater China: Annen, Chen, Tian, Chow, McCaughan, Liu, Wang, Cheng
greater china
people moves
Keeping up with who is where doing what in the fast-changing markets of China, Hong Kong and Taiwan is an ongoing challenge. Here is a roundup of this week's major people moves in advertising, marketing, media and digital.
Trading places in Greater China: Mercado, Crandall, Chu, Yim, Cheung, Dingle
greater china
people moves
Keeping up with who is where doing what in the fast-changing markets of China, Hong Kong and Taiwan is an ongoing challenge. Here is a roundup of this week's major people moves in advertising, marketing, media and digital.
Trading places, Greater China: Ngai, Lee, Vaswani, So, Wen
greater china
people moves
Keeping up with who is where doing what in the fast-changing markets of China, Hong Kong and Taiwan is an ongoing challenge. Here is a roundup of this week's major people moves in advertising, marketing, media and digital. Please let us know if we missed anyone.
Trading places, Greater China: Ma, Cruz, Potter, Soetanto, Gaywood, Lo and more
greater china
people moves
Keeping up with who is where doing what in the fast-changing markets of China, Hong Kong and Taiwan is an ongoing challenge. Here is a roundup of this week's major people moves in advertising, marketing, media and digital. Please let us know if we missed anyone.
Trading places: Last week's people moves within Greater China
greater china
people moves
Keeping up with 'who is where doing what now' in the fast-changing markets of China, Hong Kong and Taiwan is an ongoing challenge when the talent pool is never (ahem, satisfied with their pay) stable. Here is a roundup of the last week's major people moves in advertising, marketing, media and digital. Please let us know if we missed anyone.
Trading places: January's people moves within Greater China
greater china
people moves
Keeping up with 'who is where doing what now' in the fast-changing markets of China, Hong Kong and Taiwan is an ongoing challenge when the talent pool is never (ahem, satisfied with their pay) stable. Here is a round-up of the last month's major people moves in advertising, marketing, media and digital. Please let us know if we missed anyone.
2014 One Show Festival for Greater China jury list released
greater china
2014 One Show Festival for Greater China will be held in Beijing on November 14th to 15th, 2014. All the works will be judged during the judging session on November 10th to 12th. The One Club announced the jury list approved by the global board of directors.
Rejoice smooths the kinks in your hair...and your marriage?
greater china
HONG KONG - Maybe the course of true love never did run smooth, but Rejoice is inspiring lovers to keep their relationships going smoothly with a provocative online film about divorce.
Leo Burnett consolidates Asia Pacific and Greater China regions
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SHANGHAI / SINGAPORE - Jarek Ziebinski is stepping up to chairman and CEO of consolidated Leo Burnett operations across Greater China and Asia Pacific as Eddie Booth retires after 15 years with the agency.
Publicis WW Greater China finalises restructure, hires Hunt from AKQA as MD
greater china
Publicis
SHANGHAI - In the latest of a slew of appointments made by Publicis Worldwide’s new global CEO, Arthur Sadoun, David Hunt has moved from AKQA China, where he was managing director, to MD of Publicis WW’s Greater China operations.
Jeffrey Yu resigns from Publicis Greater China for consultant role
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Publicis
GREATER CHINA - Jeffrey Yu, who joined Publicis as the Greater China CEO in February 2012, has resigned from the agency but will continue to work as a consultant to key clients across Asia, Campaign Asia-Pacific has confirmed.
Saatchi & Saatchi names first shopper-marketing chief in Greater China
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HONG KONG - Richard Nicoll has taken on the newly-created role of CSMO (chief shopper marketing officer) of Saatchi & Saatchi in Greater China after the agency got rid of internal silos last year.
Aprais appoints Ogilvy veteran Royce Yuen to lead Greater China effort
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ogilvy
GREATER CHINA - Aprais, a global independent consultancy that specialises in relationships between clients and agencies, has appointed Royce Yuen, a seasoned ad man and former group chairman of Ogilvy Hong Kong and Southern China, to be its first chairman for Greater China.