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starcom

Leo and TBWA lead creative, Starcom headlines media at Campaign's Greater China Agency of the Year 2025
agency of the year 2025 aoy 2025 greater china leo starcom tbwa By Staff Reporters

Leo’s creative sweep, Starcom’s media strength, and MSL’s PR prowess was recognised at this year’s AOY Greater China Awards in Shanghai.

Spark Foundry reclaims APAC top spot as Initiative soars and OMD slips
apac media league Dentsu spark foundry starcom By Matthew Keegan

Initiative rockets 75 places in a single month, as Dentsu agencies close in on Publicis in the top five.

Starcom holds APAC crown as Dentsu X records the biggest jump and Zenith slips
apac media league Publicis spark foundry starcom By Matthew Keegan

Dentsu X leapt 36 places in a single bound, Mediahub muscled its way into the top six.

Aldi appoints Publicis as global media agency
aldi Publicis starcom By Shauna Lewis

The win is understood to cover all the markets in which Aldi operates.

Starcom leaps to top spot in August APAC media rankings
apac media league Publicis spark foundry starcom By Matthew Keegan

Starcom climbs to the top of the table with major wins, including Mars, while Zenith posts the biggest leap, and FCB debuts in the top 20.

Women to Watch 2025: Summer Liu, Starcom
advertising apac china leadership marcomms media starcom summer liu women to watch women to watch 2025 By Staff Reporters

With sharp acumen, a flawless pitch win rate, and a double-digit revenue lift under her belt, Summer Liu makes it all look deceptively easy.

EssenceMediacom retains top spot in April's APAC media league
apac media league dabur essencemediacom starcom wpp By Matthew Keegan

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

Women to Watch 2024: Lydia Adlina, Starcom
advertising apac leadership marcomms media singapore starcom By Staff Reporters

Always on the lookout for emerging platforms and trends, Adlina has been instrumental in keeping Gov@Publicis relevant by embracing unchartered frontiers, driving growth, and reaching new audiences.

Samsung encourages Gen Z and athletes to share past failures with ‘openness medal’
gen z samsung sports marketing starcom By Charlotte Rawlings

The medal allows Gen Z to learn more about the stories behind Team Samsung Galaxy (TSG) athletes, including Ugo Didier (para swimming, France), Heung-min Son (football, South Korea), and Yeri Kim (breaking, South Korea).

Q1 global media new-biz spotlight: Billings fall but retentions rise
advertising dentsu creative interpublic mindshare omnicom publicis groupe spotify starcom volkswagen By Jamie Rossouw

Volkswagen and Mercedes-Benz among flurry of reappointments.

Global new business spotlight: Publicis dominates with four major wins
advertising carat creative Dentsu digitas essencemediacom google group groupe havas interpublic iprospect leo london media mindshare mother OMD omnicom Publicis starcom uk vml volkswagen wavemaker wpp By Jamie Rossouw

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.

New SkillsFuture campaign encourages Singaporeans to upskill as job market slows

starcom By Rahat Kapur

Created in partnership with Fiftyfull, the timely film and adjacent assets shine a spotlight on the significance of overcoming learning barriers in a precarious economic climate, and giving yourself and your family a chance at a better future.

Starcom scores Ubisoft global media account
starcom By Beau Jackson

Campaign understands the global account covers Australia and 17 countries in Europe, including the UK.

40 Under 40 2023: Chirag Chandiramani, Starcom
40 under 40 advertising apac leadership marcomms media starcom By Staff Reporters

Marked by a blend of innovative strategies and empathetic leadership, Chandiramani is a frontrunner in India’s digital marketing landscape.

What has been your cultural highlight so far this summer?
ogilvy starcom By Matt Barker

Adland reveals what it's been watching, reading, listening to and enjoying during this summer of culture.

Publicis appoints Mindshare's Jessica Zhang as Starcom CEO in China
mindshare Publicis starcom By Staff Reporters

Zhang has spent over 25 years in the advertising and media communications industries, serving in leadership positions across in-house and agency.

Global agency rankings: Starcom, Carat and Mindshare on ascent
carat mindshare starcom By Maria Iu

Publicis Media kept top spot in media, however.

Publicis defends Singapore whole of government master media agency account
government media Publicis singapore starcom By Robert Sawatzky

Publicis' media team led by Starcom has held the SGD $80 million account since 2018. GroupM and OMD were among those vying for it during the most recent review.

Women to Watch Greater China 2022: Sasha Macdonald, Starcom
starcom women to watch By Staff Reporters

Handling the challenge of integrating her team into Starcom with finesse and grace, Macdonald has shown her ability in facilitating transformation, marking her out as one of the industry's most promising emerging leaders.

Starcom unveils industry’s ‘first media-booking bot’
automation media starcom By Ben Bold

Dubbed Abacus, the tool will eventually save about 12,000 hours of account exec admin time, according to the company.

Anna Chitty joins Starcom as China CEO
publicis groupe starcom By Staff Reporters

She was formerly CEO of PHD in China.

Coca-Cola kicks off $4 billion global creative and media review
carat coca cola starcom UM By Alison Weissbrot

The food and drinks giant is reviewing its agency roster as it looks to cut marketing costs and consolidate its portfolio.

Kraft Heinz retains Starcom for $700m US media account
media review pitch starcom By Gurjit Degun

US is biggest part of global business.

Kraft Heinz shortlists four agencies in global media review
agency carat media omg phd pitch publicis groupe starcom wpp By Gideon Spanier

Industry pitch activity remains 'healthy', despite Covid-19, analysts say.

What CMOs want in a media agency, according to new study
agency carat cmo OMD starcom UM By Oliver McAteer

The latest Forrester Wave report ranks UM, OMD, Carat and Starcom among the top global media shops of today.

MediaCom wins Duracell global media account
media pitch starcom By Gideon Spanier

Starcom was incumbent but did not take part in pitch.

Here's how a newly standalone Starcom fared in 2019
agency performance agency report card apac starcom By Staff Reporters

AGENCY REPORT CARD: See Starcom's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

Agency Report Card 2019: Starcom
agency performance agency report card apac starcom By Staff Reporters

Starcom in Asia forged on with its identity as the ‘human experience company,’ winning or leading large deals from the likes of Ferrero, Coca Cola and Novartis, even as it retained marquee clients such as P&G, Samsung and Visa in Asia

Publicis Media changes Singapore CEO
publicis media starcom By Staff Reporters

Ian Loon promoted to Groupe level leader as Gareth Mulryan leaves Singapore for future role within Publicis.

Disney Shanghai awards media duties
china disney media starcom By Matthew Miller

Decision concludes a pitch that began in May and reportedly included all the major MNC agency groups.

Starcom wins Ferrero's China media mandate from Carat
carat ferrero media starcom By Robert Sawatzky

Account estimated to be worth RMB $200 million or more in billings.

Publicis Media's Starcom wins Novartis' global media review
novartis Publicis starcom By Lindsay Stein

Publicis' recently acquired Epsilon played a key role in the pitch.

Electronic Arts splits with Starcom, and shortlists agencies for global media
media pitch starcom By Gurjit Degun

ID Comms is assisting with the process.

Agency Report Card 2018: Starcom
agency performance agency report card apac starcom By Staff Reporters

Starcom was in a tough fight in 2018 to keep its lofty grade in a year involving some hard fought pitches and reviews.

Starcom chief: “Nobody wants to work with a cloud over their head”
roi starcom value By Robert Sawatzky

Starcom’s global head John Sheehy speaks to Campaign about the media-transparency probe, consolidation, proving value and more.

Starcom wins $80m Singapore government-wide media account
agency communications government media Publicis singapore starcom By Faaez Samadi

New structure following six-agency pitch will see the Publicis agency handling strategy, planning and buying for the government.

Starcom China races off with BMW for a second time
starcom By Jenny Chan 陳詠欣

News of Starcom's retainer follows that of Juice Network being named as creative agency in July.

OMD, Starcom go head-to-head for McDonald's global markets
agency mcdonalds media OMD pitch Publicis starcom By Lindsay Stein

The two agencies are competing for the media accounts in markets including China and Australia.

CEO of Starcom Pakistan steps down
starcom By Babar Khan Javed

After 16 months as the CEO of Starcom in Pakistan, Omar Abedin has stepped down to pursue alternative interests.

Starcom Singapore wins Banyan Tree global remit
media starcom By Faaez Samadi

Agency will handle all media work in 17 markets.

Agency Report Card 2017: Starcom
agency report card agency report cards starcom By Staff Reporters

We assess Starcom's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Asia-Pacific YouTube Ads Leaderboard: November 2017
Publicis starcom By Staff Reporters

Upbeat dance numbers never get old, helping Lazada and Panasonic lead this month's list.

Starcom China's Wee Ching Ian at the Tencent MIND Awards
starcom tencent By Staff Writer

CEO chats about outstanding campaigns, emerging tech.

Coca-Cola's China media moves from Publicis to DAN
china starcom By Jenny Chan 陳詠欣

Dentsu Aegis Network will set up a dedicated in-house team, the Dentsu Coca-Cola Community (DCCC).

Publicis Media does best out of Mars' £400m media review
mars Publicis starcom By Gideon Spanier

Publicis Media has done best out of Mars' media-buying review, landing the lion's share of the estimated £400m business in seven major markets.

P&G China rejigs media arrangements for Starcom and MediaCom
china media pg starcom By Jenny Chan 陳詠欣

A long review has concluded with Starcom retaining buying; MediaCom gets expanded duties.

Starcom MediaVest’s Mike Amour to exit Publicis Media
publicis media starcom By Gabey Goh

The APAC president's next role is unknown.

Guinness showcases local art to celebrate limited edition series
BBDO starcom By Gabey Goh

From Singapore: ‘The Red Tongued Dog’ for Guinness by Ogilvy Public Relations / BBDO / Starcom

Jeffery Seah steps down after 15 years with SMG
publicis media starcom By Gabey Goh

SINGAPORE - After 15 years with the network, Jeffrey Seah, CEO of Southeast Asia for Starcom Mediavest Group, has stepped down to pursue other opportunities in the areas of data, tech and e-commerce.

Publicis Media China names leads for four agency brands
publicis media starcom By Emily Tan

SHANGHAI - Following Publicis Media's April appointments of its Asia-Pacific market heads, Bertilla Teo, newly named Greater China CEO, is the first to name leads for the the group's four agency brands under her purview.

Starcom adds RedMart to the cart
starcom By Press Release

SINGAPORE - Ecommerce giant in Singapore, RedMart has picked Starcom Singapore to lead its media business.

Coca-Cola Thailand shifts media account to Starcom Mediavest Group
initiative starcom By Emily Tan

THAILAND - Coca-Cola Thailand has appointed Starcom Mediavest Group as its new media agency of record after about a decade with Mediabrands' Initiative.

Ken Mandel joins SMG in global client role
starcom By Matthew Miller

SINGAPORE - Starcom Mediavest Group has hired former Hootsuite and Salesforce.com executive Ken Mandel as APAC president of its Global Client Network practice.

Starcom Mediavest Group Launches CONTENT@SCALE In Southeast Asia
starcom By Press Release

SINGAPORE - Starcom Mediavest Group (SMG) announced today the SEA launch of CONTENT@SCALE™, an agile marketing solution that empowers marketers to scale quality content in real-time.

Updated: Visa picks Starcom to run global media account
starcom visa By Emily Tan

GLOBAL - Visa has awarded Starcom Mediavest Group its $200 million global media account following a competitive pitch.

Starcom China wins BMW account
carat china starcom By Matthew Miller

CHINA - Concluding a three-way pitch that took a solid year, BMW China has handed Starcom China its mainland media account.

Mondelez calls $1.85 billion media review
media mondelez starcom By Maisie McCabe

Dentsu Aegis Network and SMG will go head-to-head for global media business.

Starcom Guangzhou retains Céstbon’s media account
china starcom By Jenny Chan 陳詠欣

GUANGZHOU - Starcom has once again been appointed by Céstbon to handle all media planning and buying duties in China, following a closed-door pitch.

Sansiri Public Company picks Starcom MediaVest Group in Thailand for media business
starcom By Press Release

THAILAND - Sansiri Property has appointed Starcom MediaVest Group in Thailand as its agency of record for its media planning, content creation and digital works.

VivaKi RTB buyers to move into media agencies
programmatic starcom By Maisie McCabe

GLOBAL - Publicis Groupe is to move its VivaKi programmatic buyers into its media agencies, so that they sit alongside the traders in other disciplines.

SMG reshuffles management structure, appoints Mike Amour as APAC president
starcom By Emily Tan

GLOBAL - Starcom MediaVest Group has reorganised its regional structure back to the more traditional APAC, EMEA, LATAM, North America and North Asia groupings.

Garuda moves $20 million media business to GroupM
media mindshare starcom By Byravee Iyer

GLOBAL - Indonesia's national airline Garuda has picked a GroupM agency, reportedly Mindshare, to handle its global media business, concluding a pitch that began earlier this year.

Starcom clinches H&M media account in Taiwan
starcom By Press Release

TAIWAN - Starcom Taiwan today announced its appointment to handle all media planning and buying duties for H&M Taiwan.

Starcom MediaVest Group promotes Patricia Goh to managing director
starcom By Press Release

SINGAPORE - With immediate effect, Patricia Goh has been promoted to Managing Director, Starcom MediaVest Group, Singapore.

LB, Cheil and Starcom retain Samsung APAC, BBH and W&K added to roster
bbh cheil Leo Burnett Publicis samsung starcom By Emily Tan

ASIA-PACIFIC - At the conclusion of Samsung's long-running global agency review, the Korean brand has stayed with its incumbent agencies in the region, but added BBH and Wieden & Kennedy to the roster.

Nick Drew leaves Starcom Malaysia for Google, Wong steps up
malaysia starcom By Emily Tan

KUALA LUMPUR - Nick Drew has left his post as managing director of Starcom Malaysia after nine years with the agency to join Google Malaysia in an undisclosed role.

Lowe and Partners appoints Matt Lanning as APAC engagement planning director
starcom By Press Release

SINGAPORE - Matt Lanning has been appointed to the newly created position of Engagement Planning Director, working across both the Lowe and Lowe Profero brands in Asia.

Update: Mindshare tipped to retain Nike in China pitch
china Dentsu mindshare nike starcom By Staff Reporters

CHINA - Mindshare has prevailed against Dentsu Aegis Network and Starcom in a pitch for Nike's media business in the running category in China, according to multiple sources.

SMG Singapore announces senior promotions
starcom By Press Release

SINGAPORE - Starcom MediaVest Group announces two senior promotions in the Singapore office with immediate effect.

Starcom announces back-to-back wins
starcom By Byravee Iyer

SINGAPORE - In recent weeks, Starcom MediaVest Group has picked up three new pieces of business including Southeast Asian Games Organising Committee (SINGSOC), OpenHouse and PHS Hair Science.

Annick Perrin joins Starcom as Sydney MD
starcom By Press Release

SYDNEY - Respected industry leader Annick Perrin will be joining Starcom on June 10 as Managing Director of the Sydney office.

Starcom secures US$20-million AIA media account from UM in Hong Kong
starcom UM By Jenny Chan 陳詠欣

HONG KONG - Starcom will handle all media planning and buying duties for the AIA brand after a three-way pitch that involved Maxus and incumbent Universal McCann (UM).

Medtronic Diabetes appoints Starcom, launches first consumer digital performance campaign
starcom By Press Release

AUSTRALIA - Starcom has been appointed to the media business for Medtronic Diabetes Australia and has launched the brand’s first consumer-facing digital campaign in Australia.

Getting out of the commodity box: Starcom MediaVest's John Sheehy
starcom By Staff Reporters

In this video interview conducted at the recent Media360Asia summit in Hong Kong, John Sheehy, president of global operations for Starcom MediaVest Group, discusses strategies for avoiding commoditisation.

Mega We Care consolidates media duties with Starcom Vietnam
starcom By Byravee Iyer

HO CHI MINH CITY - Thailand-based pharmaceutical company Mega We Care has picked Starcom to handle its media account in Vietnam.

Reckitt Benckiser selects ZenithOptimedia in Vietnam
starcom By Byravee Iyer

HO CHI MINH CITY - Following a global pitch last year, Reckitt Benckiser has picked ZenithOptimedia to handle its $4 million media business in Vietnam, confirmed Deboo Mohanty, CEO of Vivaki Vietnam.

Optimedia retains US$400 million Mengniu media account in China
carat china starcom By Benjamin Li

CHINA - ZenithOptimedia's Optimedia has fended off Starcom and Carat to retain the Mengniu media account in China, Campaign Asia-Pacific has confirmed with the agencies involved.

AB InBev calls digital and social pitch in China
budweiser china r3 starcom By Benjamin Li

SHANGHAI - Anheuser-Busch (AB) InBev is conducting a digital and social pitch in China, to which it has invited a number of multinationals and local agencies including current partners VML IM2.0, Isobar and VGO, Campaign Asia-Pacific has learned.

Coca-Cola China in talks with agencies for major 2014 projects
Leo Burnett starcom By Benjamin Li

SHANGHAI - Coca-Cola China has invited a number of creative agencies to present ideas for major mainland projects in 2014.

WangLaoJi calls media planning pitch in China
carat starcom By Benjamin Li

GUANGZHOU - Chinese herbal tea giant WangLaoJi has called a media pitch for its planning business, inviting Carat, Starcom, and an undisclosed local agency.

Mengniu pitches media business
carat starcom By Benjamin Li

BEIJING - Dairy giant Mengniu has called a media pitch, with Carat, Starcom and its incumbent agency Optimedia vying for the business.

Starcom wins AB InBev in China from MediaCom

china media starcom By Jenny Chan 陳詠欣

SHANGHAI - Anheuser-Busch InBev has picked Starcom MediaVest Group to handle media planning and buying duties in China after a review that included incumbent agency MediaCom.

Mindshare Hong Kong reshuffles senior management
groupm hong kong hsbc mindshare starcom By Benjamin Li

HONG KONG - Mindshare Hong Kong has seen a number of recent changes among senior management, following the departure of Tracey Cheung, deputy leader, who joined the agency early this year but has left for a role as assistant vice-president at PCCW.

General Electric picks MEC for international markets, retains OMD in North America
carat OMD starcom By Benjamin Li

GLOBAL - A source within GE has confirmed reports that GE has selected MEC to handle its media business in its various international markets while retaining OMD as its media agency in North America.

ZenithOptimedia welcomes back Lester Ng as Shanghai deputy MD, while Scarlett Shih takes over as Starcom Beijing MD
china shanghai starcom By Benjamin Li

SHANGHAI & BEIJING - Lester Ng returned to ZenithOptimedia two weeks ago to take up the role of deputy MD at its Shanghai office, while his job as MD Starcom Beijing has been taken over by Scarlett Shih, who most recently served as MD in Taiwan.

Starcom MediaVest China hires Vivian Zhu from Razorfish San Francisco
analytics data digital group shanghai starcom By Jenny Chan 陳詠欣

SHANGHAI - Vivian Zhu (pictured) from Razorfish's San Francisco office, has been hired as managing director of SMG China's digital & data analytics operations.

Starcom MediaVest Group India announces two key hires
starcom By Press Release

MUMBAI - Starcom MediaVest Group announces the appointments of Gerald Roche and Sameer Kapoor as Vice Presidents at Gurgaon and Bangalore respectively.

Career mistresses, and the truth about women holding up half the sky in China
china culture society starcom women By Jenny Chan 陳詠欣

GREATER CHINA - Wifely or motherly obligations take a back seat to financial independence in China, where accelerated changes in attitudes among women demand that marketers work to understand them in order to create brand experiences that build affinity, according to research by Starcom MediaVest Group.

GE China promotes Reno Yue as director of branding, advertising and digital marketing
hilton starcom tbwa By Benjamin Li

SHANGHAI - GE China has promoted Reno Yue to a new role of director of branding, advertising and digital marketing, effective in April.

Media agency models, privacy and talent among key themes at Media360Asia
groupm hong kong phd starcom wall street journal wpp By David Blecken

HONG KONG - The Media360Asia summit here yesterday brought together global and regional media leaders for discussions on a wide range of pressing issues including accurately valuing the changing media mix, the tension between big ideas and procurement-driven savings, talent acquisition and retention, real-time marketing, data infrastructure and privacy.

February issue highlights: Agency report cards, Starcom's Laura Desmond, more
agency report card starcom By Staff Reporters

ASIA-PACIFIC - Highlights of the February 2013 issue of Campaign Asia-Pacific, featuring the Agency Report Card and the Atifa Silk Interview with Laura Desmond, global chief executive of Starcom MediaVest. Plus, Citibank's face behind the brand, Rajesh Yohannan, and a special report on CES.

Starcom Australia promotes John Sintras to chairman and Chris Nolan to CEO
australia ceo starcom By Staff Reporters

SYDNEY - Starcom MediaVest Group (SMG) Australia CEO John Sintras has been promoted to chairman, while COO Chris Nolan has been bumped up to CEO.

Legend Holdings wine subsidiary holds media pitch in China

OMD samsung starcom By Benjamin Li

BEIJING - It is understood Legend Holdings (联想) has invited OMD, Starcom and MEC to join a media pitch next Monday and Tuesday for its wine business.

Cartier uses forum, micromovie to gain 28,000 weibo fans in a few hours
digitas greater china starcom By Benjamin Li

GREATER CHINA - To be more locally relevant and engage with Chinese customers, Cartier has become the first luxury brand in China to hold an online forum in its Sina Weibo page, gained 28,000 fans within a few hours yesterday.

Starcom adds Australia and New Zealand to Mars and Wrigley account
australia mars starcom By Emily Tan

AUSTRALIA - Mars has consolidated its media business for its Mars brand and Wrigley brands in Australia and New Zealand with Starcom.

Starcom Australia boosts staff with six senior hires
appointments australia media starcom By Emily Tan

AUSTRALIA - Starcom has hired six new senior staff members across its Sydney, Melbourne and Brisbane offices following a period of expansion.

ASIA'S TOP 1000 BRANDS: Breakfast Briefing in Singapore
asia bbc brands nielsen samsung starbucks starcom By Staff Reporters

SINGAPORE - In July this year, Campaign Asia-Pacific released Asia's Top 1000 brands in collaboration with Nielsen. Representatives from some of the winning brands joined Campaign yesterday at the Intercontinental in Singapore for a breakfast briefing detailing findings from the Top 1000 Brands report.

San Mig Light hosts 'Mr and Ms Fit' contest

starcom By Benjamin Li

As the finale of its San Mig Light 'Fit & firm summer show 2012', San Miguel is holding a 'Mr Fit and Ms Fit' contest tonight (31 August) at Club Shake Shake in Central, with celebrities Chrissie Chau (周秀娜) and Avis Chan the judges selecting the champions, who could have a chance to be part of its 2013 San Mig Light marketing campaigns.

Regional media buyers dispute Warc’s report on APAC's 'plunging' marketing budgets
ad spend apac forecast starcom warc By Emily Tan

ASIA-PACIFIC – Although Warc’s latest global marketing index (GMI) shows that marketing budgets in the region have dropped ‘significantly’ in August, media specialists in the region have noticed no change in client ad spend.

NEW BUSINESS LEAGUE: July leaders in creative and media
advertising asia carat mccann new business league ogilvy OMD starcom UM By Staff Reporters

ASIA-PACIFIC - Ogilvy and Carat continue to top their tables, while OMD overtakes UM for second place in the league.