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starcom

Leo and TBWA lead creative, Starcom headlines media at Campaign's Greater China Agency of the Year 2025
agency of the year 2025 aoy 2025 greater china leo starcom tbwa By Staff Reporters

Leo’s creative sweep, Starcom’s media strength, and MSL’s PR prowess was recognised at this year’s AOY Greater China Awards in Shanghai.

Spark Foundry reclaims APAC top spot as Initiative soars and OMD slips
apac media league Dentsu spark foundry starcom By Matthew Keegan

Initiative rockets 75 places in a single month, as Dentsu agencies close in on Publicis in the top five.

Starcom holds APAC crown as Dentsu X records the biggest jump and Zenith slips
apac media league Publicis spark foundry starcom By Matthew Keegan

Dentsu X leapt 36 places in a single bound, Mediahub muscled its way into the top six.

Aldi appoints Publicis as global media agency
aldi Publicis starcom By Shauna Lewis

The win is understood to cover all the markets in which Aldi operates.

Starcom leaps to top spot in August APAC media rankings
apac media league Publicis spark foundry starcom By Matthew Keegan

Starcom climbs to the top of the table with major wins, including Mars, while Zenith posts the biggest leap, and FCB debuts in the top 20.

Women to Watch 2025: Summer Liu, Starcom
advertising apac china leadership marcomms media starcom summer liu women to watch women to watch 2025 By Staff Reporters

With sharp acumen, a flawless pitch win rate, and a double-digit revenue lift under her belt, Summer Liu makes it all look deceptively easy.

EssenceMediacom retains top spot in April's APAC media league
apac media league dabur essencemediacom starcom wpp By Matthew Keegan

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

Women to Watch 2024: Lydia Adlina, Starcom
advertising apac leadership marcomms media singapore starcom By Staff Reporters

Always on the lookout for emerging platforms and trends, Adlina has been instrumental in keeping Gov@Publicis relevant by embracing unchartered frontiers, driving growth, and reaching new audiences.

Samsung encourages Gen Z and athletes to share past failures with ‘openness medal’
gen z samsung sports marketing starcom By Charlotte Rawlings

The medal allows Gen Z to learn more about the stories behind Team Samsung Galaxy (TSG) athletes, including Ugo Didier (para swimming, France), Heung-min Son (football, South Korea), and Yeri Kim (breaking, South Korea).

Q1 global media new-biz spotlight: Billings fall but retentions rise
advertising dentsu creative interpublic mindshare omnicom publicis groupe spotify starcom volkswagen By Jamie Rossouw

Volkswagen and Mercedes-Benz among flurry of reappointments.

Global new business spotlight: Publicis dominates with four major wins
advertising carat creative Dentsu digitas essencemediacom google group groupe havas interpublic iprospect leo london media mindshare mother OMD omnicom Publicis starcom uk vml volkswagen wavemaker wpp By Jamie Rossouw

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.

New SkillsFuture campaign encourages Singaporeans to upskill as job market slows

starcom By Rahat Kapur

Created in partnership with Fiftyfull, the timely film and adjacent assets shine a spotlight on the significance of overcoming learning barriers in a precarious economic climate, and giving yourself and your family a chance at a better future.

Starcom scores Ubisoft global media account
starcom By Beau Jackson

Campaign understands the global account covers Australia and 17 countries in Europe, including the UK.

40 Under 40 2023: Chirag Chandiramani, Starcom
40 under 40 advertising apac leadership marcomms media starcom By Staff Reporters

Marked by a blend of innovative strategies and empathetic leadership, Chandiramani is a frontrunner in India’s digital marketing landscape.

What has been your cultural highlight so far this summer?
ogilvy starcom By Matt Barker

Adland reveals what it's been watching, reading, listening to and enjoying during this summer of culture.

Publicis appoints Mindshare's Jessica Zhang as Starcom CEO in China
mindshare Publicis starcom By Staff Reporters

Zhang has spent over 25 years in the advertising and media communications industries, serving in leadership positions across in-house and agency.

Global agency rankings: Starcom, Carat and Mindshare on ascent
carat mindshare starcom By Maria Iu

Publicis Media kept top spot in media, however.

Publicis defends Singapore whole of government master media agency account
government media Publicis singapore starcom By Robert Sawatzky

Publicis' media team led by Starcom has held the SGD $80 million account since 2018. GroupM and OMD were among those vying for it during the most recent review.

Women to Watch Greater China 2022: Sasha Macdonald, Starcom
starcom women to watch By Staff Reporters

Handling the challenge of integrating her team into Starcom with finesse and grace, Macdonald has shown her ability in facilitating transformation, marking her out as one of the industry's most promising emerging leaders.

Starcom unveils industry’s ‘first media-booking bot’
automation media starcom By Ben Bold

Dubbed Abacus, the tool will eventually save about 12,000 hours of account exec admin time, according to the company.