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Aldi South Group set to review creative account
aldi By Charlotte Rawlings

Aldi South Group operates in 11 markets, including Australia and China.

Love, Actually: Aldi unwraps a 24-carrot Christmas proposal for 2025
aldi christmas 2025 christmas 2025 advertising By Beau Jackson

Kevin the Carrot returns for Aldi’s Christmas ad… and this time, he’s serving up a 24-carrot love story.

Aldi appoints Publicis as global media agency
aldi Publicis starcom By Shauna Lewis

The win is understood to cover all the markets in which Aldi operates.

Aldi set to conclude $870 million global media review
aldi omnicom Publicis wpp By Shauna Lewis

The pitch is understood to span all Aldi markets worldwide, including Australia and China in APAC.

Asia-Pacific Power List 2025: Jenny Melhuish, Aldi
aldi apac asia asia pacific cmo jenny melhuish marketing power list By Staff Reporters

Melhuish is sharpening Aldi’s challenger edge by blending creative wit with brand clarity to drive growth in a hyper-competitive retail market.

Aldi redefines value with humour, hi-vis, and hommus
advertising aldi australia BMF the work By Ad Nut

In a cheeky twist on grocery advertising, Aldi Australia and BMF ditch the fluorescent aisles for the bush.

Price-gouging in Aussie supermarkets: Where does consumer loyalty lie?
aldi australia coles fmcg supermarkets woolsworth yougov brandindex By Laura Robbie

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.

Asia-Pacific Power List 2024: Jenny Melhuish, Aldi
aldi apac asia asia pacific cmo jenny melhuish marketing power list By Staff Reporters

Despite navigating a completely new industry over the past 12 months, Melhuish has helped Aldi gain customers and sales to become Australia's top budget supermarket.

Go ahead, shop around, Aldi says
aldi australia shopping By Ad Nut

But the Australian supermarket wants to still be your first choice and give you the real goods in this ad by agency BMF.

Aldi Australia tells us we're special, just like its 'buys'

aldi australia By Campaign Asia-Pacific

Work by BMF stares into the vastness of space and the meaning of life, then pulls us back for a good deal.

Aldi's 'overcooked' holiday ad actually seems underdone
aldi BMF By Ad Nut

Usually an early holiday treat, the grocer's Christmas-themed ad for this year is less ho-ho-ho and more ho-hum.

Mixed nuts: A quintet of fun new ads
advertising aldi manulife shopee By Ad Nut

Our pal Ad Nut shows new work from Shopee, Eta, Aldi, Manulife, and Oral-B,

Can these synchronised-swimming Santas save Christmas?
aldi australia BMF By Ad Nut

Aldi and longtime creative partner BMF start off the season with a bit of silliness. Good move.

Witness the miracle of Aldi's 'Great Fresh Food Migration'
aldi australia BMF kellogg By Ad Nut

Those aren't birds.

These new ads go for chuckles amid COVID-19
aldi australia BMF By Ad Nut

Australia campaigns for Aldi and Suzuki, by BMF and Deloitte Digital, respectively, try to play the situation for laughs, with some success.

Will the future of digital be 'made in China'?
aldi uber wechat By Ramzi Chaabane

Having invested heavily in innovative new technologies, Chinese companies have become the biggest digital transformation competitor to Silicon Valley’s giants. They're now set to shape the future.

Would you, could you in a Christmas ad?
aldi australia BMF By Ad Nut

THE WORK: 'The miracle ham' for Aldi Australia by BMF.

Aldi unleashes a tunavalanche
aldi australia BMF By Ad Nut

Our pal Ad Nut can resist neither wordplay nor the brand's ongoing string of fun commercials.

Aldi gets the holiday season off to a crashing start
aldi BMF By Ad Nut

If our pal Ad Nut is receiving Christmas ads, it must be early November.

Is 'loyalty programme' just another word for 'cult'?
aldi australia By Ad Nut

It is in this fun spot for Australian grocery chain ALDI by BMF. The campaign also includes a calculator that purports to show the folly of devotion to loyalty schemes.