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Aldi South Group set to review creative account
aldi By Charlotte Rawlings

Aldi South Group operates in 11 markets, including Australia and China.

Love, Actually: Aldi unwraps a 24-carrot Christmas proposal for 2025
aldi christmas 2025 christmas 2025 advertising By Beau Jackson

Kevin the Carrot returns for Aldi’s Christmas ad… and this time, he’s serving up a 24-carrot love story.

Aldi appoints Publicis as global media agency
aldi Publicis starcom By Shauna Lewis

The win is understood to cover all the markets in which Aldi operates.

Aldi set to conclude $870 million global media review
aldi omnicom Publicis wpp By Shauna Lewis

The pitch is understood to span all Aldi markets worldwide, including Australia and China in APAC.

Asia-Pacific Power List 2025: Jenny Melhuish, Aldi
aldi apac asia asia pacific cmo jenny melhuish marketing power list By Staff Reporters

Melhuish is sharpening Aldi’s challenger edge by blending creative wit with brand clarity to drive growth in a hyper-competitive retail market.

Aldi redefines value with humour, hi-vis, and hommus
advertising aldi australia BMF the work By Ad Nut

In a cheeky twist on grocery advertising, Aldi Australia and BMF ditch the fluorescent aisles for the bush.

Price-gouging in Aussie supermarkets: Where does consumer loyalty lie?
aldi australia coles fmcg supermarkets woolsworth yougov brandindex By Laura Robbie

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.

Asia-Pacific Power List 2024: Jenny Melhuish, Aldi
aldi apac asia asia pacific cmo jenny melhuish marketing power list By Staff Reporters

Despite navigating a completely new industry over the past 12 months, Melhuish has helped Aldi gain customers and sales to become Australia's top budget supermarket.

Go ahead, shop around, Aldi says
aldi australia shopping By Ad Nut

But the Australian supermarket wants to still be your first choice and give you the real goods in this ad by agency BMF.

Aldi Australia tells us we're special, just like its 'buys'

aldi australia By Campaign Asia-Pacific

Work by BMF stares into the vastness of space and the meaning of life, then pulls us back for a good deal.

Aldi's 'overcooked' holiday ad actually seems underdone
aldi BMF By Ad Nut

Usually an early holiday treat, the grocer's Christmas-themed ad for this year is less ho-ho-ho and more ho-hum.

Mixed nuts: A quintet of fun new ads
advertising aldi manulife shopee By Ad Nut

Our pal Ad Nut shows new work from Shopee, Eta, Aldi, Manulife, and Oral-B,

Can these synchronised-swimming Santas save Christmas?
aldi australia BMF By Ad Nut

Aldi and longtime creative partner BMF start off the season with a bit of silliness. Good move.

Witness the miracle of Aldi's 'Great Fresh Food Migration'
aldi australia BMF kellogg By Ad Nut

Those aren't birds.

These new ads go for chuckles amid COVID-19
aldi australia BMF By Ad Nut

Australia campaigns for Aldi and Suzuki, by BMF and Deloitte Digital, respectively, try to play the situation for laughs, with some success.

Will the future of digital be 'made in China'?
aldi uber wechat By Ramzi Chaabane

Having invested heavily in innovative new technologies, Chinese companies have become the biggest digital transformation competitor to Silicon Valley’s giants. They're now set to shape the future.

Would you, could you in a Christmas ad?
aldi australia BMF By Ad Nut

THE WORK: 'The miracle ham' for Aldi Australia by BMF.

Aldi unleashes a tunavalanche
aldi australia BMF By Ad Nut

Our pal Ad Nut can resist neither wordplay nor the brand's ongoing string of fun commercials.

Aldi gets the holiday season off to a crashing start
aldi BMF By Ad Nut

If our pal Ad Nut is receiving Christmas ads, it must be early November.

Is 'loyalty programme' just another word for 'cult'?
aldi australia By Ad Nut

It is in this fun spot for Australian grocery chain ALDI by BMF. The campaign also includes a calculator that purports to show the folly of devotion to loyalty schemes.

Australia's top local brands
aldi australia coles qantas By Babar Khan Javed

In-country experts weigh in on the popularity of brand behemoths Woolworths, Coles and Qantas, and assess whether challenger brands like Aldi are encroaching on their bright futures.

In which Ad Nut is gradually won over by Aldi's 'epic' weirdness
aldi BMF By Ad Nut

The Australian grocery chain and its agency, BMF, show admirable commitment to the bit, as comedians would say.

Aldi unveils high-concept Christmas ad campaign
aldi australia BMF By Matthew Miller

AUSTRALIA - The frosty residents of a frigid northern-hemisphere town warm up to Aussie Christmas traditions in a campaign for grocery store chain Aldi.

Cartoonish characters elegantly explain mobile plans
aldi BMF By Matthew Miller

AUSTRALIA - A pirate, a mime and a knife-wielding recluse swiftly communicate the benefits of tailored mobile-phone plans in a new campaign by BMF for ALDImobile.

Creation named agency of record for ALDI in Australia
aldi By Press Release

SYDNEY - Creation, a global communications agency, has been appointed as the public relations agency of record in Australia for ALDI, a global grocery retailer operating in Australia since 2001.

Weekly wrapup: McDonald's FTW, Aldi's unpleasant eye
aldi campaign mcdonalds By Matthew Miller

ASIA-PACIFIC - McDonald's and Leo Burnett get our best-of-the-week nod for a subtle change of theme in the Philippines, while Aldi in Australia takes us too close for comfort. Plus, the week's top 10 stories, the worst possible 'prank marketing' stunt (we hope) and more.

Aldi gets cheeky over a cup of coffee
aldi By Staff Reporters

SYDNEY - Aldi, the supermarket chain with the consistently quirky advertising, does not disappoint in a cheeky new campaign for its Expressi capsule coffee machine, via creative agency BMF.

Low prices inspire awkward amounts of enthusiam in Aldi campaign
aldi australia BMF By Matthew Miller

AUSTRALIA - A new campaign for discount supermarket Aldi focuses on people who may be a little too excited about the deals they have obtained on raisin bread and laundry detergent.

Aldi aims to make lunchbox shopping easier for Australian parents
aldi australia BMF By Staff Reporters

AUSTRALIA - As kids around Australia get ready to go back to school, Aldi, in conjunction with the HealthyKids Association, has set out to give parents a hand with a lunchbox app that allows children to select their meals.

ALDI celebrates Christmas, Australian-style
aldi By Sophie Chen

SYDNEY – ALDI has launched its first major Christmas campaign, “The perfect Aussie Christmas”, through BMF, inviting Aussies to celebrate this holiday season in a unique Australian way.