Global CMO Lucinda Barlow will assume his responsibilities in the interim, with the permanent role to be filled in due time.
True
uber
Uber APAC CMO steps down after nearly a decade
andy morley
cmo exit
uber
Taxi brawls are out, Uber’s in. Nick Cheung stars in latest for the brand
ad nut
hong kong
kung fu
nick cheung
uber
No more kung fu moves for riding a cab in Hong Kong.
Uber launches 'Ride Offers' letting brands pay for discounts on your next ride
adsupported ride discount
ride offers
uber
uber creative studio
As part of its expanding ad portfolio, Uber has introduced Ride Offers, a feature that rewards riders with ride discounts when they engage with targeted adverts in the app.
How brands can make dynamic pricing fairer for customers
uber
Dynamic pricing is one of the hottest trends in e-commerce, but while it benefits brands by optimising profit margins, Campaign explores how it can be made fairer for consumers.
Uber buys out Foodpanda in Taiwan for $950 million
food delivery
foodpanda
uber
Delivery Hero, the parent company of Foodpanda, has been actively seeking to offload some of its regional assets to enhance its profitability.
How Uber India went local to zoom past its competitors
fcb
india
spikes asia
uber
SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.
Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves
abbott
advertising
BBDO
carat
dentsu creative
digitas
havas
havas london
hsbc
indofood
interpublic
ogilvy
omnicom
phd
publicis groupe
samsung
tbwa
uber
wpp
Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
Uber promotes a 'multi-car' delusion in Australia
uber
Because Earth needs more carbon emissions, right?
Campaign CMO Outlook 2023: AI supercharges adland
ai
uber
visa
The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.
Uber taps Robert De Niro and Asa Butterfield for Uber One spot
uber
The campaign has been created by Mother London.
Uber launches Journey Ads in India
uber
Uber is partnering with Httpool by Aleph to help brands connect with audiences during their journey in India.
Uber moves beyond cars to ride with three-wheelers in latest India campaign
uber
FCB India creates real-life-inspired films to showcase Uber's auto and motorbike ride services and the indomitable spirit of Indians to face and overcome odds.
December 2022 Australia advertiser of the month: Uber
advertiser of the month
uber
Data from YouGov BrandIndex shows that awareness of Uber’s ads rose by almost five percentage points in September.
40 Under 40 2022: Prapti Singh, Uber
40 under 40
advertising
apac
india
leadership
marcomms
media
uber
Telling brave and bold brand stories for Uber in India, Singh unlocks brand propositions deeply rooted in category, culture and consumer truths that drive business growth.
Uber launches an advertising division
advertising
media
uber
The new team will be led by former Sizmek CEO and Amazon Advertising director Mark Grether.
Women to Watch 2022: Melissa Chen, Uber
taiwan
uber
women to watch
With innovative new campaigns, Chen has made Taiwan one of Uber’s most strategic markets as it continues to pilot new initiatives for its brands globally.
Everything to know about ‘Uber Files’ massive revelations
uber
A leak of internal documents revealed Uber’s media strategy, efforts to take advantage of driver violence and controversial ‘kill switch.’
Asia-Pacific Power List 2022: Andy Morley, Uber & Uber Eats
andy morley
cmo
power list
uber
Morley, who spearheaded the formation of a marketing division at Uber, is sticking to his vision to create bold, distinctive work for the brand.
Brand Health Check: Is it the end of the road for Uber in APAC?
brand health check
gojek
grab
marketing
uber
'Tears were not shed when the brand exited Southeast Asia': Experts weigh in how the ridesharing and food delivery giant can resurrect its struggling business in the region.