Capitalising on fleeting cultural moments requires speed, a certain risk-taking ability and a sharp understanding of when a brand should act—or step back. It’s a high-stakes game where timing and relevance are everything.
Organic growth slows for some of the 'big six' holding companies.
In-housing might be particularly seductive to marketers during times of economic pressures, but its appeal is wider than the financial justification. Campaign has spoken to CMOs worldwide to uncover their future plans.
GLOBAL - OMD has topped The Gunn Report For Media for a seventh successive time.
Google's YouTube is launching a global social film-making project called 'Life in a Day', sponsored by the electronics company LG.
GLOBAL - Gap, the US clothing retailer, is reviewing its estimated US$300 million global media planning and buying account.
GLOBAL - SCA, the Swedish personal hygiene company that owns brands including Charmin, Plenty and Velvet, is reviewing its estimated $152 million global media planning and buying account as part of a wider overhaul of its advertising and promotions agency arrangements.
GLOBAL - Lufthansa is reviewing its esÂtimated $100 million global media planning and buying account.
GLOBAL - Burberry, the British luxury fashion brand, is reviewing its global media planning and buying arrangements.
The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.