June APAC advertiser of the month: Lazada
Lazada dominates ad awareness in Singapore with an impressive surge, backed by a creative multi-channel campaign and blockbuster 6.6 sales event.
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April APAC advertiser of the month: Brand's Thailand
The Thai health supplements brand soared in ad awareness index with Songkran-themed products and a road safety campaign.
Unraveling brand boycotts: What are the top triggers for consumer boycotts across global markets?
Shunning companies whose products pose health risks, such as containing toxic or cancer-causing substances, stands out as the primary motivation for consumers worldwide to cancel brands.
March APAC advertiser of the month: Pocari Sweat
Pocari Sweat's messaging during Ramadan with the #IonTahanBocor campaign in Indonesia not only engaged consumers but also primed the brand for an advertising awareness boost.
January APAC advertiser of the month: Pocky
Pocky's promotional brand blitz with a limited-edition Prosperity Gift Box recorded a leap in advertising awareness in Singapore.
December APAC advertiser of the month: MTR Corporation
MTR's partnership with Foodpanda, ten F&B services, and WWF towards a green future for Hong Kong registers ad awareness spike.
Tinder tops the charts, Coffee Meets Bagel dominates Singapore’s serious dating scene: YouGov
From casual flings to lifelong love and everything in between, not all dating platforms are created equal in terms of popularity, usage, culture and quality of relationships. Here's a deep dive into Singapore's dating app spectrum.
November APAC advertiser of the month: Taobao, Louis Vuitton, and Chanel
The three brands lead in advertising awareness gains in Hong Kong this month, with Taobao’s Double 11 campaign dominating public attention.
December 2022 Australia advertiser of the month: Uber
Data from YouGov BrandIndex shows that awareness of Uber’s ads rose by almost five percentage points in September.
September APAC advertiser of the month: Apple
Apple's marketing might for the new iPhone launch registered a substantial ad awareness spike in Singapore, edging out Huawei and Samsung's gain, according to a YouGov survey.
May APAC advertiser of the month: AEON
Retail chain Aeon leads the ad game with a six-point surge in May’s brand awareness. Meanwhile, Super Super and Visa also saw substantial ad awareness gains during that time.
Hotel loyalty programs: What perks most attract Singaporeans?
YouGov’s latest study on hotel rewards schemes uncovers key insights about the consumer popularity, interest and influence of hotel loyalty programs in Singapore.
November APAC advertiser of the month: Lay's
YouGov crunches the numbers to find how Lay’s Stax up on ad success with an innovative campaign and a Lazada partnership.
September 2023 APAC advertiser of the month: Supercheap Auto
Supercheap Auto zooms ahead as Australia's advertising awareness champion, trailed by razor brand Schick and electronics major Miele, according to data from YouGov BrandIndex.
October 2023 APAC advertiser of the month: HP Indonesia
Through targeted promotions at key technology conventions, information tech company HP Indonesia has managed to significantly increase its brand and advertising awareness in October.
July 2023 APAC advertiser of the month: Amazon Prime
The paid subscription service of online retail giant Amazon registered the biggest spike in advertising awareness in Singapore in July.
May 2023 APAC advertiser of the month: Vegemite
The smell of the iconic Australian pantry staple turning 100 has registered the biggest spike in advertising awareness in the country in May.
April 2023 APAC advertiser of the month: Foodpanda
Data from YouGov BrandIndex shows that Foodpanda's ad awareness shot up in Hong Kong in April, coinciding with its new O2O concept store in the market.
June 2023 APAC advertiser of the month: CP Foods
Thai food brand CP Foods, the multinational conglomerate under the Charoen Pokphand Group, is sending chickens into space and flying off the ad awareness numbers.
February 2023 APAC advertiser of the month: Samsung
Data from YouGov BrandIndex shows that Samsung registered the biggest lift in consumer perception in Singapore last month. The electronics giant has the Galaxy S smartphones' new releases to thank for it.
January 2023 advertiser of the month: Oreo X Blackpink
Data from YouGov BrandIndex shows the iconic sandwich cookie's pastel pink makeover lifted its awareness in Thailand, big time.
November 2022 APAC advertiser of the month: Tepthai
Data from YouGov’s BrandIndex shows that awareness of Tepthai’s advertisements in Thailand rose by over nine percentage points in September.
October 2022 APAC advertiser of the month: Downy
Data from YouGov BrandIndex shows that awareness of Downy's advertisements in Indonesia rose by more than 10 percentage points.
September 2022 APAC advertiser of the month: Apple
Data from YouGov BrandIndex shows that awareness of Apple's advertisements rose by over 10 percentage points in September in Hong Kong & Singapore.
March 2023 APAC advertiser of the month: GrabBike
Data from YouGov BrandIndex shows that GrabBike's discount promo campaigns revved up the fastest acceleration in ad awareness in Indonesia in March
January APAC advertiser of the month: Kia, trivago and Woolworths
The three brands lead in advertising awareness gains in Australia this month, with Kia's campaign launched for the Australian Open dominating public attention.