Kia has registered the biggest increase in advertising awareness in Australia for the month of January, of all the brands we track in the market. Data from YouGov BrandIndex, which tracks consumer perceptions toward brands on a daily basis worldwide, shows that Ad Awareness of the South Korean car maker saw an uplift of 7.56 percentage points over the four-week period.
In a recent campaign title 'Electric to envy' launched for the Australian Open, a chore-loving robot, named Roger, acts out of jealousy towards a new Kia EV4. Launched on 18 January, it featured a 60‑second hero film, shorter edits, OOH and social activity, and aligned with Kia’s 25th year as Australian Open sponsor.
According to data from YouGov BrandIndex, Kia's Ad Awareness score rose from a low of 15.07% on January 2 to a high of 22.63% on January 30. Ad Awareness is a BrandIndex metric that measures the percentage of people who have seen an advert from a particular brand in the previous two weeks.
Additionally, travel booking website trivago recorded a 6.64-point jump in Ad Awareness from 21.44% on January 2 to 28.08% on January 24, while supermarket chain Woolworths saw its Ad Awareness climb 6.08 points from 45.05% on January 2 to 51.13% on January 30.
Methodology: YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” The data reflects a four-week moving average covering the period from January 1 to January 31, 2026, among Australia adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window.
