The Estée Lauder Companies, which owns MAC, Clinique and Estée Lauder, has picked WPP as its global media agency.
The appointment follows a pitch run by Mediasense and consolidates the company’s media account, and was first reported by AdAge.
The Estée Lauder Company’s worldwide spend was about $680 million (£500 million) in 2025, according to COMvergence, and it operates in around 120 markets.
The company previously worked with Brainlabs in the UK and Ireland, Monks in North America, and Stagwell’s Assembly across Europe and India.
The move to consolidate Estée Lauder’s media account follows the appointment of Aude Gandon as chief digital and marketing officer in August last year and an effort to improve its performance. Stéphane de la Faverie, chief executive of The Estée Lauder Companies, said in March last year: “We did not capitalise on the higher growth opportunities quickly enough in channels, markets, media and prestige price tiers, nor fuel new consumer acquisition aggressively enough.”
The company is home to 20 brands worldwide, which, as well as its eponymous brand, include La Mer, Jo Malone London and The Ordinary.
Campaign has asked The Estée Lauder Companies, WPP, Monks, Brainlabs, and Assembly for comment.
Source: Campaign UK
