True

yougov

January APAC advertiser of the month: Kia, trivago and Woolworths
yougov yougov brandindex By Samuel Tan

The three brands lead in advertising awareness gains in Australia this month, with Kia's campaign launched for the Australian Open dominating public attention.

How Indonesians and Thais plan their next holiday: Budget vs luxury travellers in focus
indonesia thailand yougov By Laura Robbie

YouGov unveils 2026 planning insights showing that luxury and budget travellers in Indonesia and Thailand differ sharply in their destination choices, planning habits, booking behaviours and advertising responsiveness, highlighting the need for brands to tailor strategies to each segment.

TikTok, Coca-Cola and M150 lead ad awareness gains in Thailand
cocacola tiktok yougov By Staff

TikTok's investments in the country appear beneficial for brand equity, while beverage brands Coca-Cola and M150 are seeing gains in the lead-up to major sporting events.

Social isn't one audience: Heavy and light users don’t see the same ads
yougov By Laura Robbie

EXCLUSIVE: Only 26% of Singaporeans are heavy social users and YouGov finds, they’re the quickest to tune out ads. The majority turns to marketplaces and traditional reviews, proving one-size-fits-all social strategies are broken.

Makro, Lotus’s and H&M gain biggest ad awareness in Thailand: YouGov
hm thailand yougov By Staff

Thai retail giants Makro, Lotus's, and H&M all saw impressive jumps in ad awareness in October, highlighting the impact of recent campaigns and national promotions.

iPhone, Chanel and Decathlon gain biggest ad awareness in Singapore: YouGov
Chanel decathlon iphone singapore yougov By Staff

The launch of the iPhone 17 series, Chanel's cruise 2025/26 show and Decathlon's Mega Sports Fest led to the strongest spikes in consumer ad recall in September.

DBS, GrabPay and Maggi see biggest ad awareness gains in Singapore: YouGov
apac advertiser of the month dbs grabpay maggi yougov By Staff

DBS’s 60-hour TikTok livestream and retail tie-ups, GrabPay’s PayLater push, and Maggi’s campaigns drove the strongest lifts in consumer ad recall in August.

Matcha is enjoying a moment in Southeast Asia. It comes with a catch
tea consumption yougov By Laura Robbie

Here’s the tea: Our matcha obsession is growing fast but most consumers don’t know Japan’s premium supply is under a squeeze. Detailed YouGov analysis here.

Advertisers of the month for June in Thailand: Lazada, King Power, and Dairy Queen
apac advertiser of the month brandindex dairy queen june king power lazada yougov By Staff

These brands saw jumps in advertising awareness in Thailand in June onYouGov's BrandIndex, led by Lazada and its '6.6 Super Wow Sale' campaign.

Advertisers of the month in Australia: Budget Direct, Uber Eats & WhatsApp
apac advertiser of the month yougov By Staff

These brands saw jumps in advertising awareness in Australia in May onYouGov's BrandIndex, led by Budget Direct and its 'Balloons' campaign.

Pocari Sweat, Promag top YouGov's list of March advertisers in Indonesia
advertiser of the month indonesia khong guan pocari sweat promag yougov By Staff Reporters

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the competition.

Samsung, Nissin, Oreo are YouGov's top advertisers of the month in SG
advertisers of the month nissin oreo samsung yougov By Staff Reporters

Samsung's high-profile launch campaign for its AI-powered Galaxy S25 series take it to pole position.

Ramadan 2025: How Indonesians plan to spend, save, and give
indonesian consumers ramadan ramadan 2025 yougov By Laura Robbie

Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the top destination for Zakat donations, according to YouGov.

Advertisers of the month in Malaysia: Watsons, Milo, and Nivea
apac advertiser of the month milo nivea watsons yougov By Staff

The three brands led advertising awareness gains in Malaysia during the month of January, with Watsons’ Chinese New Year campaign achieving the highest visibility.

November APAC advertiser of the month: Taobao, Louis Vuitton, and Chanel
apac advertiser of the month Chanel tabao yougov By Samuel Tan

The three brands lead in advertising awareness gains in Hong Kong this month, with Taobao’s Double 11 campaign dominating public attention.

Is impulse buy on deathbed in Indonesia?
consumer behaviour indonesia yougov By Laura Robbie

Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands must adapt to survive.

September APAC advertiser of the month: Apple
apac advertiser of the month apple brandindex samsung yougov By Samuel Tan

Apple's marketing might for the new iPhone launch registered a substantial ad awareness spike in Singapore, edging out Huawei and Samsung's gain, according to a YouGov survey.

Singapore’s C-suite bet big on gen AI, but face stiff challenges
gen ai generative ai research salesforce yougov By Staff Reporters

Despite nine in 10 Singapore executives prioritising gen AI, only half have a defined strategy, and 95% acknowledge that data accessibility and governance issues remain significant barriers.

June APAC advertiser of the month: Lazada
apac advertiser of the month brandindex lazada yougov By Samuel Tan

Lazada dominates ad awareness in Singapore with an impressive surge, backed by a creative multi-channel campaign and blockbuster 6.6 sales event.

Indian consumers show greater appetite for personalised ads on streaming media services
ads media moloco streaming yougov By Campaign India Team

A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.