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yougov

January APAC advertiser of the month: Kia, trivago and Woolworths

yougov yougov brandindex By Samuel Tan

The three brands lead in advertising awareness gains in Australia this month, with Kia's campaign launched for the Australian Open dominating public attention.

How Indonesians and Thais plan their next holiday: Budget vs luxury travellers in focus

indonesia thailand yougov By Laura Robbie

YouGov unveils 2026 planning insights showing that luxury and budget travellers in Indonesia and Thailand differ sharply in their destination choices, planning habits, booking behaviours and advertising responsiveness, highlighting the need for brands to tailor strategies to each segment.

TikTok, Coca-Cola and M150 lead ad awareness gains in Thailand

cocacola tiktok yougov By Staff

TikTok's investments in the country appear beneficial for brand equity, while beverage brands Coca-Cola and M150 are seeing gains in the lead-up to major sporting events.

Social isn't one audience: Heavy and light users don’t see the same ads

yougov By Laura Robbie

EXCLUSIVE: Only 26% of Singaporeans are heavy social users and YouGov finds, they’re the quickest to tune out ads. The majority turns to marketplaces and traditional reviews, proving one-size-fits-all social strategies are broken.

Makro, Lotus’s and H&M gain biggest ad awareness in Thailand: YouGov

hm thailand yougov By Staff

Thai retail giants Makro, Lotus's, and H&M all saw impressive jumps in ad awareness in October, highlighting the impact of recent campaigns and national promotions.

iPhone, Chanel and Decathlon gain biggest ad awareness in Singapore: YouGov

Chanel decathlon iphone singapore yougov By Staff

The launch of the iPhone 17 series, Chanel's cruise 2025/26 show and Decathlon's Mega Sports Fest led to the strongest spikes in consumer ad recall in September.

DBS, GrabPay and Maggi see biggest ad awareness gains in Singapore: YouGov

apac advertiser of the month dbs grabpay maggi yougov By Staff

DBS’s 60-hour TikTok livestream and retail tie-ups, GrabPay’s PayLater push, and Maggi’s campaigns drove the strongest lifts in consumer ad recall in August.

Matcha is enjoying a moment in Southeast Asia. It comes with a catch

tea consumption yougov By Laura Robbie

Here’s the tea: Our matcha obsession is growing fast but most consumers don’t know Japan’s premium supply is under a squeeze. Detailed YouGov analysis here.

Advertisers of the month for June in Thailand: Lazada, King Power, and Dairy Queen

apac advertiser of the month brandindex dairy queen june king power lazada yougov By Staff

These brands saw jumps in advertising awareness in Thailand in June onYouGov's BrandIndex, led by Lazada and its '6.6 Super Wow Sale' campaign.

Advertisers of the month in Australia: Budget Direct, Uber Eats & WhatsApp

apac advertiser of the month yougov By Staff

These brands saw jumps in advertising awareness in Australia in May onYouGov's BrandIndex, led by Budget Direct and its 'Balloons' campaign.

Pocari Sweat, Promag top YouGov's list of March advertisers in Indonesia

advertiser of the month indonesia khong guan pocari sweat promag yougov By Staff Reporters

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the competition.

Samsung, Nissin, Oreo are YouGov's top advertisers of the month in SG

advertisers of the month nissin oreo samsung yougov By Staff Reporters

Samsung's high-profile launch campaign for its AI-powered Galaxy S25 series take it to pole position.

Ramadan 2025: How Indonesians plan to spend, save, and give

indonesian consumers ramadan ramadan 2025 yougov By Laura Robbie

Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the top destination for Zakat donations, according to YouGov.

Advertisers of the month in Malaysia: Watsons, Milo, and Nivea

apac advertiser of the month milo nivea watsons yougov By Staff

The three brands led advertising awareness gains in Malaysia during the month of January, with Watsons’ Chinese New Year campaign achieving the highest visibility.

November APAC advertiser of the month: Taobao, Louis Vuitton, and Chanel

apac advertiser of the month Chanel tabao yougov By Samuel Tan

The three brands lead in advertising awareness gains in Hong Kong this month, with Taobao’s Double 11 campaign dominating public attention.

Is impulse buy on deathbed in Indonesia?

consumer behaviour indonesia yougov By Laura Robbie

Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands must adapt to survive.

September APAC advertiser of the month: Apple

apac advertiser of the month apple brandindex samsung yougov By Samuel Tan

Apple's marketing might for the new iPhone launch registered a substantial ad awareness spike in Singapore, edging out Huawei and Samsung's gain, according to a YouGov survey.

Singapore’s C-suite bet big on gen AI, but face stiff challenges

gen ai generative ai research salesforce yougov By Staff Reporters

Despite nine in 10 Singapore executives prioritising gen AI, only half have a defined strategy, and 95% acknowledge that data accessibility and governance issues remain significant barriers.

June APAC advertiser of the month: Lazada

apac advertiser of the month brandindex lazada yougov By Samuel Tan

Lazada dominates ad awareness in Singapore with an impressive surge, backed by a creative multi-channel campaign and blockbuster 6.6 sales event.

Indian consumers show greater appetite for personalised ads on streaming media services

ads media moloco streaming yougov By Campaign India Team

A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.

Calls grow in Australia for restrictions on junk-food advertising

australia food yougov By Laura Robbie

As Australian doctors and medical students call for restrictions on all junk food marketing across media platforms and outlets between 5.30am and 11pm, YouGov data sheds light on what Australians truly think of the big, enticing and noisy world of junk-food advertising.

May APAC advertiser of the month: AEON

apac advertiser of the month brandindex yougov By Samuel Tan

Retail chain Aeon leads the ad game with a six-point surge in May’s brand awareness. Meanwhile, Super Super and Visa also saw substantial ad awareness gains during that time.

March APAC advertiser of the month: Pocari Sweat

advertiser of the month pocari sweat yougov By Samuel Tan

Pocari Sweat's messaging during Ramadan with the #IonTahanBocor campaign in Indonesia not only engaged consumers but also primed the brand for an advertising awareness boost.

‘Golden era’ of subscription streaming growth may be over, says YouGov

streaming yougov By Daniel Farey-Jones

Market researcher in UK finds growing proportion of consumers thinking of cancelling.

Tinder tops the charts, Coffee Meets Bagel dominates Singapore’s serious dating scene: YouGov

tinder yougov By Samuel Tan

From casual flings to lifelong love and everything in between, not all dating platforms are created equal in terms of popularity, usage, culture and quality of relationships. Here's a deep dive into Singapore's dating app spectrum.

January APAC advertiser of the month: Pocky

advertiser of the month apac advertiser of the month brandindex yougov By Samuel Tan

Pocky's promotional brand blitz with a limited-edition Prosperity Gift Box recorded a leap in advertising awareness in Singapore.

December APAC advertiser of the month: MTR Corporation

advertiser of the month apac advertiser of the month brandindex yougov By Samuel Tan

MTR's partnership with Foodpanda, ten F&B services, and WWF towards a green future for Hong Kong registers ad awareness spike.

November APAC advertiser of the month: Lay's

advertiser of the month apac advertiser of the month brandindex yougov By Samuel Tan

YouGov crunches the numbers to find how Lay’s Stax up on ad success with an innovative campaign and a Lazada partnership.

Study: Over 50% of Singaporean Gen Zs source holiday shopping ideas on socials and online

yougov By Staff Reporters

TOP OF THE CHARTS: According to a new survey by YouGov, three in 10 Singaporeans also say they do not engage in any holiday shopping.

October 2023 APAC advertiser of the month: HP Indonesia

indonesia yougov By Samuel Tan

Through targeted promotions at key technology conventions, information tech company HP Indonesia has managed to significantly increase its brand and advertising awareness in October.

September 2023 APAC advertiser of the month: Supercheap Auto

advertiser of the month brandindex yougov By Samuel Tan

Supercheap Auto zooms ahead as Australia's advertising awareness champion, trailed by razor brand Schick and electronics major Miele, according to data from YouGov BrandIndex.

Lewis Hamilton dominates Formula One popularity charts in Singapore

f1 formula one lewis hamilton top of the charts yougov By Staff Reporters

TOP OF THE CHARTS: Ahead of the F1 Singapore Grand Prix 2023, YouGov looks into what’s drawing crowds, favourite drivers and performing artists.

July 2023 APAC advertiser of the month: Amazon Prime

advertiser of the month yougov By Samuel Tan

The paid subscription service of online retail giant Amazon registered the biggest spike in advertising awareness in Singapore in July.

June 2023 APAC advertiser of the month: CP Foods

cp foods yougov By Samuel Tan

Thai food brand CP Foods, the multinational conglomerate under the Charoen Pokphand Group, is sending chickens into space and flying off the ad awareness numbers.

May 2023 APAC advertiser of the month: Vegemite

advertiser of the month brandindex yougov By Samuel Tan

The smell of the iconic Australian pantry staple turning 100 has registered the biggest spike in advertising awareness in the country in May.

April 2023 APAC advertiser of the month: Foodpanda

advertiser of the month brandindex yougov By Samuel Tan

Data from YouGov BrandIndex shows that Foodpanda's ad awareness shot up in Hong Kong in April, coinciding with its new O2O concept store in the market.

Meta’s Steve Hatch named as CEO of YouGov

meta yougov By Shauna Lewis

He succeeds Stephan Shakespeare, who becomes chair.

March 2023 APAC advertiser of the month: GrabBike

advertiser of the month brandindex yougov By Samuel Tan

Data from YouGov BrandIndex shows that GrabBike's discount promo campaigns revved up the fastest acceleration in ad awareness in Indonesia in March

November 2022 APAC advertiser of the month: Tepthai

advertiser of the month brandindex thailand yougov By Samuel Tan

Data from YouGov’s BrandIndex shows that awareness of Tepthai’s advertisements in Thailand rose by over nine percentage points in September.

October 2022 APAC advertiser of the month: Downy

advertiser of the month brandindex levis yougov By Samuel Tan

Data from YouGov BrandIndex shows that awareness of Downy's advertisements in Indonesia rose by more than 10 percentage points.

September 2022 APAC advertiser of the month: Apple

advertiser of the month apple brandindex yougov By Samuel Tan

Data from YouGov BrandIndex shows that awareness of Apple's advertisements rose by over 10 percentage points in September in Hong Kong & Singapore.

YouGov compiles 'world's largest globally consistent' dataset

media research yougov By Ben Bold

Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.

Trust in ads on different media is all over the map in APAC

advertising apac asia pacific media research yougov By Matthew Miller

EXCLUSIVE RESEARCH: Where should your ad budget go? Campaign teamed up with YouGov to look at levels of trust in ads on 10 forms of media across six markets, and how they compare to the global average.

Indian consumers think politics and marketing should mix, Chinese do not

ethics research sustainability yougov By Surekha Ragavan

EXCLUSIVE RESEARCH: Campaign teamed up with YouGov to find out if respondents in APAC think politics, social issues, sustainability and ethics should intersect with marketing.

Eyeota and YouGov expand data partnership into APAC

data eyeota yougov By Robert Sawatzky

YouGov audiences will open to Eyeota's marketing clients in seven new global markets, six of them in Asia-Pacific.

The brands making the best impressions on women in Asia-Pacific

brands facebook google women yougov By Rahul Sachitanand

WhatsApp, YouTube and Google all score highly in YouGov's BrandIndex 2020 Women's rankings, alongside strong local brands.

More than a third of Singaporeans have no trust in influencers

influencers yougov By Robert Sawatzky

Exclusive YouGov research shows impact of virtual influencers is even less, as 60% say they have no influence at all.

Coronavirus response benefits Watsons: YouGov

watsons yougov By Robert Sawatzky

Watsons has seen a rise in YouGov's customer sentiment, recommendations and brand buzz metrics in Hong Kong since it began responding to the outbreak last month.

PRWeek and PRCA launch landmark Asia-Pacific study

communications pr yougov By Arvind Hickman

The PRCA and PRWeek UK are launching the first PR and Communications Census for the Asia-Pacific region, in conjunction with research partner YouGov.

APAC workers admire tech and airline brands the most

google yougov By David Blecken

Google dominates in a global YouGov study into employer branding, but the likes of Garuda, Alipay and Hyatt also fared well in Asia-Pacific markets.