True

nissin

Samsung, Nissin, Oreo are YouGov's top advertisers of the month in SG
advertisers of the month nissin oreo samsung yougov By Staff Reporters

Samsung's high-profile launch campaign for its AI-powered Galaxy S25 series take it to pole position.

Naomi Osaka’s value for Nissin
nissin By David Blecken

The Haitian-Japanese tennis star remains a significant asset for the noodle brand despite its ‘whitewashing’ blunder, but it can do more to augment its sponsorship.

Nissin pulls Naomi Osaka campaign after ‘whitening’ outcry
nissin By David Blecken

Company denies deliberate action, and vows to be more attuned to diversity issues.

Nissin, Wowow, Citizen benefit from Naomi Osaka’s humble victory
nissin By David Blecken

The US Open winner's unusual character may be as appealing for brands as her sporting prowess.

Private View: Reactions to Uber, Samsung, Nissin ads

apple bodenfors Dentsu forsman iphone nissin samsung uber By Jenny Chan 陳詠欣

Creatives from BBDO and Reload record their reactions to cardboard boxes, smartphone love and noodle slurping in these ads

Nissin invents a fork to quash offensive noodle-slurping noises
Dentsu japan nissin By Ad Nut

"Firstly, we collected an enormous amount of slurping sound data."

Nissin trumpets white mystery meat for its anniversary
Dentsu nissin By David Blecken

More amusement from everyone's favourite noodle brand.

Campaign Japan’s favourite pieces of work from 2016
nissan nissin By David Blecken

The best work for brands does not just try to sell, but is, even in a small way, a source of cultural commentary.

Nissin's sporting warriors entertain, but could be crazier
Dentsu nissin By David Blecken

No one ever got fired for putting a samurai on a pogo stick.

A look at what drove Nissin’s ‘Instant Buzz’
Dentsu nissin By David Blecken

We asked Dentsu to explain the thinking that led to its fantastical multiple-memes video celebrating Chikin Ramen’s 58th anniversary.

How many memes can you spot in this awesome Nissin ad?
nissin By Ad Nut

A glorious ad seeks to prove that trends may come and go but Nissin Chikin Ramen continues forever (or 58 years).

Japaneseness resurgent
culture mastercard nissin rakuten Uniqlo By John Woodward

Japanese consumers want to celebrate their own culture. International brands should look even more at localizing as the country’s prosperity rebounds.

Nissin animates Manchester United
manchester united nissin By Matthew Miller

Nissin has splashed out for a renowned animator and created a visually arresting video to activate its sponsorship of Manchester United. So why does it sound so cheap?

JWT Hong Kong wins Nissin's Cup Noodles business
nissin By Staff

HONG KONG - Nissin Foods, the largest manufacturer of instant noodles in Japan, has tapped JWT Hong Kong to handle advertising duties for its best-selling Cup Noodles brand for the Hong Kong market.

Nissin Cup Noodles | Haiku | Philippines
campaign fmcg nissin philippines campaign fmcg nissin philippines campaign fmcg nissin philippines

Nissin Cup Noodles is promoting authenticity in a Japanese-style television ad in the Philippines entitled 'Haiku'.

Nissin Cup Noodles | Haiku | Philippines
campaign fmcg nissin philippines campaign fmcg nissin philippines campaign fmcg nissin philippines

Nissin Cup Noodles is promoting authenticity in a Japanese-style television ad in the Philippines entitled 'Haiku'.

Nissin | The New Cup Noodles | Hong Kong
campaign fmcg hong kong nissin campaign fmcg hong kong nissin campaign fmcg hong kong nissin

Nissin Cup Noodles, which positions itself as the originator of instant noodles, has upgraded its packaging design and relaunched in Hong Kong through an integrated marketing push.

Nissin | The New Cup Noodles | Hong Kong
campaign fmcg hong kong nissin campaign fmcg hong kong nissin campaign fmcg hong kong nissin

Nissin Cup Noodles, which positions itself as the originator of instant noodles, has upgraded its packaging design and relaunched in Hong Kong through an integrated marketing push.

Nissin Cup Noodles | Haiku | Philippines
campaign fmcg nissin philippines campaign fmcg nissin philippines campaign fmcg nissin philippines

Nissin Cup Noodles is promoting authenticity in a Japanese-style television ad in the Philippines entitled 'Haiku'.

All About... Manga as a marketing medium
Dentsu japan McCann Worldgroup media nike nissin By David Blecken

Brands are capitalising on manga's huge popularity.

Nissin | The New Cup Noodles | Hong Kong
campaign fmcg hong kong nissin campaign fmcg hong kong nissin campaign fmcg hong kong nissin

Nissin Cup Noodles, which positions itself as the originator of instant noodles, has upgraded its packaging design and relaunched in Hong Kong through an integrated marketing push.