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manchester united

Why European football is looking east, again

european football hong kong football festival liverpool manchester united By Tom Elsden

After a post-pandemic retreat, Europe’s top clubs are doubling down on Asia, drawn by a vast, young, and first-generation fanbase ready to spend.

Real Madrid retains place as the most valuable club brand in football

liverpool fc manchester united By Campaign India Team

FC Barcelona, Manchester United and Liverpool FC complete the top four

Manchester United hunts first creative director

football manchester united By Omar Oakes

UK's biggest football club wants someone with a decade's experience working in agencies.

Manchester United scores in China with experience centre and app

china football manchester united sports sports marketing By Surekha Ragavan

The club continues to flex its muscles in China where its fanbase tips over 100 million.

Manchester United to launch fan experience centres in China

china manchester united By Gurjit Degun

Football club wants to deepen relationship with Chinese fans.

Manchester United Announces Partnership with Nexon Korea

korea manchester united By Press Release

Manchester United has today announced an exciting new partnership with Korean based online games developer and publisher, Nexon.

Manchester United launches on WeChat

manchester united By Press Release

Manchester United has today announced details of an exciting new presence on WeChat, the largest and fastest growing social messaging platform in China.

Manchester United Launches UNITED: LIVE

manchester united By Press Release

Manchester United has today announced details of its new fan event - UNITED: LIVE. Aimed at sharing the excitement, history and tradition of the world famous club, United: LIVE will bring fans together to celebrate everything Manchester United.

Nissin animates Manchester United

manchester united nissin By Matthew Miller

Nissin has splashed out for a renowned animator and created a visually arresting video to activate its sponsorship of Manchester United. So why does it sound so cheap?

Gloops extends Manchester United partnership

manchester united By Press Release

MANCHESTER, UNITED KINGDOM - Manchester United is delighted to announce that gloops, its social gaming partner in Japan, have extended their partnership with the Club.

Manchester United scores well with Asian fans

facebook manchester united mindshare unilever By Benjamin Li

ASIA-PACIFIC - The 135-year-old English football club Manchester United has built an very emotional bonding with its fans. Inside the Old Trafford Stadium hangs a flag that says “United, kids, wife in that order", depicting where the fans' priorities lie. Many Asian fans, who've never been to Britain, share the same passion. Why?

Unilever has ambitious goals for Manchester United partnership

manchester united mindshare unilever By Byravee Iyer

SINGAPORE – The three-year regional partnership announced yesterday between Unilever and Manchester United is likely the FMCG giant's largest sports-sponsorship deal to date and will see the company executing a wide range of activations for a number of brands across nine countries.

Unilever signs sponsorship agreement with Manchester United

manchester united unilever By Press Release

MANCHESTER, England - Unilever and Manchester United have today announced the signing of a three-year regional partnership in South East Asia.

Sports Matters Asia: Game on

coca cola manchester united By Byravee Iyer

SINGAPORE - Advertisers in Asia are gearing up to spend billions of dollars on sports sponsorships in 2014, which makes the inaugural Sports Matters conference, held at St. Regis in Singapore yesterday and today, a timely one.

European football clubs pave way into China for brands: Mailman Group

brand china manchester united media sponsorship By Emily Tan

SHANGHAI – The popularity of European football leagues in China presents opportunities for clubs to appeal to Chinese audiences via social media and for brands sponsoring those clubs to reach Chinese consumers.

Manchester United signs sponsorship deal with Indonesia's Multistrada

manchester united By Staff Reporters

JAKARTA – English football club Manchester United has announced a three-and-a-half year partnership with Indonesian tyre manufacturer, Multistrada as its official tyre partner in Indonesia.

Manchester United to open Asia office, targeting region's consumers

manchester united By Byravee Iyer

SINGAPORE - Just over two months after its debut on the New York Stock Exchange, the English football club Manchester United is readying to open its first Asia office in Hong Kong by the end of this year.

SE Asian brands make a beeline for the English Premier League

manchester united By Byravee Iyer

SINGAPORE - Telecommunications company Telekom Malaysia last year signed a five-year sponsorship deal with football club Manchester United to become its “integrated telecommunications partner”, becoming one of a growing number of Southeast Asian companies looking to the English Premier League for brand building.