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football

Singapore minister apologises after calling Hong Kong's football team 'idiots'

football By Staff Reporters

Caught on camera calling Hong Kong players and fans “idiots,” SG acting culture minister David Neo now says he “probably should have been more respectful.”

Under Armour unveils football campaign urging players to ‘be the problem’

football under armour By Charlotte Rawlings

The work was created by Uncommon Creative Studio.

Heineken trusts Korean football fans with keys to unmanned bars

activations beer football heineken korea sports By Ad Nut

An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.

How Asia is redefining football fandom for the digital age: Report

china football mailman sports By Staff Reporters

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

Japan Airlines campaign ropes in Liverpool football stars

airlines football jal japan airlines jellyfish liverpool fc sports By Staff Reporters

Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.

ID Mobile taps into football transfer deadline by flagging up customer 'signings'

football sports By Marianne Calnan

The campaign was created by Trouble Maker.

A view from Dave Trott: Play the advantage

football By Dave Trott

The brief is a set of rules and marketing’s job is to enforce the brief, says Dave Trott.

Women's World Cup: seeing is not the same as believing

football gender women By Matt Readman

As experts in building brands, marketers need to play a role in getting people to believe in women's sport - not just watch it.

Tourism Australia congratulates England in Women’s World Cup ad

football mc saatchi Tourism Australia By Charlotte Rawlings

The ad follows England’s victory against Australia in the semi-final of the Fifa Women’s World Cup.

How Man City, PSG and Bayern connect with APAC fans through tech and data

data football tech By Shawn Lim

Tapping into the Asian market is something most European football clubs have been keen to do over the years, but to varying degrees of infiltration. Campaign spoke to some of the biggest clubs in Europe as they headed to APAC, to find out how they stay in touch with Asian fanbases.