In partnership with BBDO, the campaign aims to bring ocean vegetation ecosystems onto maps and into discussions necessary for protection.
hyundai
What tariffs? Hyundai stays the course, but NY Auto Show vibes signal caution ahead
CMO Sean Gilpin tells Campaign US how the Korean automaker is weathering the storm and agency vet Scott Zacaroli provides insight on the industry’s way forward.
UK advertising watchdog bans Toyota and Hyundai electric car ads
The Advertising Standards Authority found the ads exaggerated the speed at which the electric vehicles could be charged.
Asia-Pacific Power List 2022: Thomas Schemera, Hyundai
With over three decades of experience in the automotive industry, Schemera is reshaping Hyundai’s global communications and events towards a more sustainable future.
Hyundai is the most misspelled brand online: Report
Hennessy, Gillette, Haagen-Dazs and Uniqlo are also in the top 10 of the study compiled by money.co.uk
Expectant humans and animals get a say in Hyundai film
The carmaker uses maternal humans and wildlife to communicate a message about its commitment to mother earth.
How Hyundai Genesis responded when Tiger Woods crashed in one of its cars
The brand’s PR team is stressing transparency about its safety features.
Hyundai Motor replaces CMO
Hyundai's head of product and former BMW marketer Thomas Schemera takes over CMO role from Wonhong Cho to better align marketing with new product launches.
Hyundai says you're 'in charge' of the future
The Korean automaker debuts a visually sumptuous global campaign by Jung von Matt for its electric-vehicle brand Ioniq, including a very brief "appearance" by mega-boyband BTS.
Trigger warning: This Hyundai ad is scary on purpose
AnalogFolk's campaign for the Australia launch of the i30 N-Line sedan sets a definite tone. If you can't bear to watch, the agency suggests, then this is not the car for you.
Hyundai Motor, UNDP sign sustainability pact
Korean carmaker pledges to strengthen its commitment to sustainable mobility and engage with millennial and Gen Z innovators.