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bts

Snow Peak’s latest ad banks on star power with BTS’ V as its new face
bts kpop snow peak v By Staff Reporters

Because touching moss beats summiting a mountain any day.

BTS launches experiential pop-up experience in Singapore
bts marketing the secret little agency tsla By Staff Reporters

The pop-up store has been held in global cities, including Jakarta, London, Sydney, and now Singapore.

K-pop partnerships: A win-win for brands and artists or just lazy marketing?
brand collaboration bts kpop By Matthew Keegan

Look around and you'll now see a K-pop celebrity everywhere from the cover of a magazine to a coffee cup. But has it reached the point where attaching a K-pop artist to your brand is simply lazy marketing? Campaign explores the merits of the K-bubble and if it's likely to burst any time soon.

Samsung creates BTS music video for global OOH campaign
bts ooh samsung By Staff Reporters

The campaign features a music video filmed from a fan’s point of view to show off features of the new Galaxy Z Flip4 phone.

BTS' J-Hope names album Jack in the Box. Here's how the US fast food brand responded.
bts By Eric Berger

Of course, J-Hope’s favorite drink Sprite had to be involved.

Chipotle — ahem, make that Chicotle — partners with BTS Twitter stan account to give fans free food
bts By Diana Bradley

BTS band members professed their love for Chipotle in a viral video over the weekend.

K-pop groups: The next great brand collaboration
bts kpop By Aleda Stam

Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.

Why brands ride the BTS wave in Singapore
bts cocacola kpop mcdonalds samsung singapore top of the charts By Staff Reporters

TOP OF THE CHARTS: McDonald's, Louis Vuitton, Coca-Cola and Samsung have all seen a spike in business after collaborating with the band.

BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer
bts eugene lee fast food mcdonalds By Surekha Ragavan

Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.

BTS dances on MC Escher stairs for Smart Communications
bts By Ad Nut

A video for the Philippines telco carries a message about perseverance and...you know what? Who cares. Jung Kook, RM, J-hope, Jin, V, Suga and Jimin are all there, and you get to watch them be pretty and dance.

Garbage Pail Kids pulls ‘BTS Bruisers’ card amid surge in hate crimes against Asians
bts By Diana Bradley

The card, released on Tuesday, depicted the Korean boy band with bruised faces.

BTS signs as global brand ambassador for Korea's Coway
bts kpop By Staff Reporters

BTS will represent both the corporate image and the company's products, such as water purifiers, air purifiers and mattresses.

Pandemic an opportunity for local brands to shine online: Twitter survey
brands bts ecommerce retail sales top of the charts By Rahul Sachitanand

TOP OF THE CHARTS: As consumers demand more variety from brands online, homegrown labels can muscle into markets such as household cleaning and personal care.

BTS faces backlash in China following Korean war tribute
bts china hyundai korea samsung By Surekha Ragavan

Brands including Hyundai and Samsung have begun to remove mentions of the boyband on their Chinese websites.