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Drones versus traditional OOH: Is the spectacle in the sky worth it?
billboards drone ads drones ooh out of home advertising By Matthew Keegan

China has proved drone advertising can scale, with thousands of drones forming logos and animations in the sky. But as the format spreads, marketers must decide whether aerial spectacle belongs in the regular media mix or remain a costly stunt.

Spotify brings Vietnamese folklore to life for 80th Independence Day
happiness saigon ooh spotify By Staff Reporters

The streaming giant turned Ho Chi Minh City into a playground of massive folklore-inspired art and personalised playlists to mark the milestone.

‘We are trying to make OOH relevant for the performance age’: Billups CEO
billups david krupp ooh outdoor By Ravi Balakrishnan

David Krupp outlines his gameplan to bring measurability, ROI, and excitement to OOH—a space notoriously low on the priority list for many marketers.

Out-of-phone: What happens when creator content leaves the feed?
loreal ooh outdoor outofphone social media marketing tiktok By Rahat Kapur

TikTok’s Dan Page and L’Oréal’s Abhishek Grover share insights from a Southeast Asia-first campaign that tested the power of creator storytelling across screens and cities.

JCDecaux grows 'above expectations' in H1 2024
earnings ooh By Shauna Lewis

All geographies showed positive organic growth, including Asia-Pacific. The gradual recovery of activity in China, which remained well below pre-Covid levels, continued with a double-digit organic revenue growth rate.

Is there a place for 'fake OOH' ads in the industry?
ai ooh By Matthew Keegan

There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?

The Economist targets younger audience with OOH campaign
advertising digital marketing gen z journalism ooh By Marianne Calnan

Campaign includes new tagline 'Independent journalism for independent thinking'.

Storytelling and measurability: Why creatives are embracing digital out of home
advertising creativity dooh ooh storytelling By Sabrina Sanchez

From 3D billboards to the Las Vegas Sphere, brands are finding new opportunities to catch consumer attention as digital out of home opportunities grow.

UA Finance & M&C Saatchi Spencer uplift Hong Kongers during “challenging times”
ooh By Rahat Kapur

As economic doom and gloom shadows over the lives of ordinary citizens, UA Finance and M&C Saatchi Spencer unveiled a clever outdoor activation that focused on uplifting those who need it most.

See 'Google Pixel Fold' 3D billboard campaign by Anomaly
google ooh By Campaign Staff

3D illusion billboards demonstrate the design and slimness of the Pixel Fold, Google's latest phone.

Fake OOH ads have the power to amaze but we must proceed with caution
ooh By Mel Arrow

Fake posters and stunts, such as those for British Airways and Maybelline, offer an fantastic outlet for imagination but there is a moral aspect to consider

Smart taxi billboards give hyper-targeting DOOH new meaning in Hong Kong
adtech dooh ooh programmatic By Staff Reporters

A digital OOH company has modernised transit vehicle advertising in Hong Kong by converting the iconic red taxis into smart, mobile billboards.

Emerging trends affecting OOH in the marketing mix
ooh By Melanie Lindquist​​

Marketers need to consider proof, pace, innovation and purpose regarding OOH, says Melanie Lindquist​​, the managing director for Asia Pacific at Talon Outdoor.

Future Generali’s OOH campaign advocates for inclusivity
inclusivity lgbtq ooh By Campaign India Team

The media sites will be live in areas like Mumbai, Delhi, Gurugram, Goa and Bengaluru from 1 January 2023.

Outdoor advertising in Hong Kong is far from dead
dooh omg ooh outdoor phd By Antony Yiu

PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.

Why Hong Kong’s outdoor advertising is underperforming
hong kong ooh outdoor research By Chris Kyme

Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.

Tech Bites: Week of October 10, 2022
adtech dooh ecommerce ooh programmatic By Shawn Lim

News from Samsung, Sitecore, Adobe and more.

Google enters DOOH space: What does this mean for marketers?
adtech dooh google ooh outdoor By Matthew Keegan

Not content with being a leading player in the online advertising market, Google has announced they are entering the OOH market too. But is this a welcome move by the tech giant?

OOH Danone campaign in Indonesia reads weather patterns
dooh indonesia ooh By Staff Reporters

When temperatures soared, the ad would remind commuters to stay hydrated.

Samsung creates BTS music video for global OOH campaign
bts ooh samsung By Staff Reporters

The campaign features a music video filmed from a fan’s point of view to show off features of the new Galaxy Z Flip4 phone.