China has proved drone advertising can scale, with thousands of drones forming logos and animations in the sky. But as the format spreads, marketers must decide whether aerial spectacle belongs in the regular media mix or remain a costly stunt.
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drones
Drones versus traditional OOH: Is the spectacle in the sky worth it?
billboards
drone ads
drones
ooh
out of home advertising
Avengers icons loom large over Kuala Lumpur
drones
The Walt Disney Company and Dentsu X marked the Marvel movie's release with 300 drones.
'Experimental' Asia leads world in uptake of customer-experience tools
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drones
personalisation
Faced with an increasingly large array of customer-experience tools, companies can learn from APAC, which is way ahead on adoption, according to a new study by Bain & Company.
What brands should know about disruptive communication technologies
drones
marketing
ogilvy
technology
From drones to VR, off-the-shelf technologies offer personalisation, scalability and a universe of possibility for building brand experience.
