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billboards

Drones versus traditional OOH: Is the spectacle in the sky worth it?
billboards drone ads drones ooh out of home advertising By Matthew Keegan

China has proved drone advertising can scale, with thousands of drones forming logos and animations in the sky. But as the format spreads, marketers must decide whether aerial spectacle belongs in the regular media mix or remain a costly stunt.

Will billboard regulations in China improve standards?
advertising billboards china ooh advertising billboards china ooh By Staff Reporters

New urban regulations on billboards in China aim to clean up the industry. But will they improve standards? We've asked Jay Lin (pictured left), CEO of Heartland-Posterscope, and Thierry Bardoux (pictured right), GM of JCDecaux Momentum Shanghai.

Will billboard regulations in China improve standards?
advertising billboards china ooh advertising billboards china ooh By Staff Reporters

New urban regulations on billboards in China aim to clean up the industry. But will they improve standards? We've asked Jay Lin (pictured left), CEO of Heartland-Posterscope, and Thierry Bardoux (pictured right), GM of JCDecaux Momentum Shanghai.

Guangzhou to resume reviewing billboard applications
billboards By Jin Bo

GUANGZHOU - After a halt of 18 months, the municipal government of Guangzhou has announced that it will resume reviewing applications for outdoor commercial advertising from 1 September.