Will billboard regulations in China improve standards?

New urban regulations on billboards in China aim to clean up the industry. But will they improve standards? We've asked Jay Lin (pictured left), CEO of Heartland-Posterscope, and Thierry Bardoux (pictured right), GM of JCDecaux Momentum Shanghai.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features