Campaign Asia

ICLP appoints Peggy Cheng as business director in Beijing

SHANGHAI - Loyalty marketing agency ICLP has relocated Peggy Cheng, former business director in Shanghai managing CRM activities, to Beijing.

CASE STUDY: Centuries-old Chinese pharmaceutical tries for trendy image

CHINA - Ma Ying Long, a Chinese pharmaceutical company with a history of 400 years, set out to change perceptions of hemorrhoid cream among young people with a creative campaign.

Facebook charges Cacafly with ad sales in Taiwan

TAIPEI – Social networking giant Facebook has picked Taiwanese online community marketing company Cacafly as its advertising agency in Taiwan.

Dongfeng Yueda Kia calls digital pitch for new QB model

SHANGHAI – Dongfeng Yueda Kia Motors, a joint venture between Kia Motors and Chinese auto producers Dongfeng Motor and Jiangsu Yueda Group, has called a digital pitch in China earlier this week, according to industry sources.

Auditoire China appoints Carla Matoses as art director

SHANGHAI - Auditoire China has hired Carla Matoses as art director to build it’s award-winning creative brand experience team.

Transparency the key for online video in China

HONG KONG - Trust and transparency while building strong partnerships with content providers, advertisers and end users are the keys to the development of China’s online video market, according to speakers at the CASBAA Online Video in China forum on 2 March 2011 in Beijing.

Converse challenges China's youth to find summer party venue

BEIJING - In its latest digital campaign, American shoe brand Converse invites China’s urban youth to defend the pride of their cities.

Fleishman Hillard wins Gome's PR business

BEIJING - Fleishman Hillard has been appointed by Gome, one of the biggest electronic appliances retailers in China, to handle its public relations, sources familiar with the agency confirmed.

Razorfish, Digitas add regional president of network operations

BEIJING - Vivaki's Razorfish and Digitas networks have appointed Vincent Digonnet as president of network operations in APAC, which currently includes Australia, Greater China, India, Japan and Southeast Asia.

Ogilvy & Mather China appoints chief digital officer

BEIJING - Ogilvy & Mather China has announced the appointment of Peony Wu, managing director of Neo@Ogilvy Greater China, to the newly created position of chief digital officer.

WE Marketing Group partners with meat product company Jinluo

BEIJING – WE Marketing Group has partnered with Jinluo, a Shandong-based meat products company, following a competitive pitch.

RAPP China signs as McDonald’s data-driven marketing agency

SHANGHAI - RAPP China has been appointed by McDonald’s to collect and analyse data from the fast food giant’s delivery services in China, generating consumer insights to tailor promotional campaigns and ultimately drive incremental sales and visitor frequency.

Fashion retailer C&A kicks off digital campaign targeting urban youth

C&A, an international chain of fashion retail stores, has kicked off a campaign targeting China’s urban young people, its major consumer group.

UM China appoints Amy Peng as chief strategic officer

SHANGHAI – UM China has appointed Amy Peng as chief strategic officer, which will see her leading strategic planning solutions.

Founder Group retains UM in China

BEIJING - UM has retained the media planning and buying business for Founder Group’s IT products and services, following an annual agency review,

Cannes Lions appoints Mark Ringer as direct jury member

HONG KONG - Mark Ringer, executive creative director at TBWA Tequila Hong Kong, has been selected to sit on the direct jury for this year’s Cannes Lions International Festival of Creativity.

Johnnie Walker launches 12-film brand campaign featuring Chinese pioneers

Diageo whisky brand Johnnie Walker has teamed up with BBH China and Ogilvy Shanghai to launch an ambitious brand campaign and the most significant digital social media effort in the brand’s history in this market.

New Pepsi campaign puts Pepsi Cola and Lays together

CHINA - For the first time, Pepsi China has united two of its brands - Pepsi Cola and Lays - with the launch of two related TVCs.

MSL China adds three clients, grows corporate reputation management duties

BEIJING - MSL China has secured three new accounts - Atlas Copco, AstraZeneca and Home Credit - for corporate and product communications, as well as reputation management assignments.

China’s advertising spending to rise 15 per cent in 2011: Charm Communications

BEIJING - China’s advertising market in 2011 will grow by at least 15 per cent, according to advertising agency Charm Communications’ forecast.

Balin Times wins Beijing Subway Line 4 advertising franchise

BEIJING - Chinese outdoor agency Balin Times has won the exclusive advertising franchise of Beijing Subway Line 4 and Daxing line, adding another entry to its portfolio of public transportation clients across China.

Philips launches sitcom to promote SensoTouch 3D razor

CHINA - Philips has launched a TV campaign on Tudou.com, one of China’s largest video-sharing websites, to promote its SensoTouch 3D electric razor.

China's FMCG sector saw 16 per cent growth in 2010 : Kantar

SHANGHAI – China’s fast moving consumer goods market saw a year-on-year growth of 16 per cent growth in 2010, driven by a mixture of consumption growth and price inflation, according to Kantar Worldpanel Retailer Flash, which provides quarterly analysis of key retailers by region and city tiers in China.

Neo@Ogilvy Shanghai appoints new general manager

SHANGHAI - In an effort to strengthen its leadership team in China, Ogilvy has appointed Debby Chang as general manager for Neo@Ogilvy Shanghai, a newly created position effective from 1 March.

SinoTech Group, Label.ch form strategic partnership

BEIJING - Chinese interactive advertising agency SinoTech Group announced today that it has established a strategic partnership with Swiss agency Label.ch.

Bates 141's Arthur Yu joins WE Marketing as executive director

BEIJING – Arthur Yu, former managing director of Bates 141 Beijing, has joined WE Marketing Group as executive director.

Iris moves to close its Beijing office

BEIJING - Iris, the UK-based independent marketing agency which entered the China market in 2009, has decided to close its Beijing office and consolidate its China operations into Shanghai.

Xu Lei, VP of 360buy, leaves the company for "private reasons"

BEIJING - Beijing Jingdong Century Trading, the owner of leading Chinese B2C website 360buy.com, has confirmed that its VP for marketing Xu Lei has left the company for “private reasons”.

People's Daily affiliate Global Times to launch video-sharing service

BEIJING – Global Times, a daily newspaper focusing on international relations published by People’s Daily, is gearing up to launch its own video service next week, according to industry sources familiar with the newspaper.

Taobao reveals online shopping trends for 2010

BEIJING – An average of 48,000 items were transacted every minute in 2010 on Taobao, one of the leading e-commerce platforms in China, according to the statistics released by the company.

Former GroupM Interaction head Meg Wu on her new role at PPS

SHANGHAI - Meg Wu, former managing director of GroupM Interaction, has joined PPStream (PPS) as chief marketing officer, based in Shanghai.

UM wins full-service mandate for Amorepacific Hong Kong

HONG KONG - UM has won a full-service communications mandate from Amorepacific Hong Kong. The mandate covers communication activities in Hong Kong for the company’s cosmetic brands Laneige and Sulwhasoo.

Harman awards first PR retainer contract to Ogilvy PR

SHANGHAI - Ogilvy PR has been named the retainer China PR agency for Harman Consumer Group, an affiliate of Harman International, a global provider of premium audio and infotainment solutions from brands including JBL, AKG, Harman Kardon and Infinity.

Tencent introduces heart-warming QQ anniversary campaign

Chinese Internet giant Tencent has launched a heart-warming campaign for its massively popular instant messaging service QQ, in celebration of the company’s 12th anniversary.

TNS launches new global positioning

SHANGHAI - TNS, the world’s leading custom research agency, has launched a new global positioning, ‘Discover’.

Links-Group Communications announces partnership with Campaign’s healthcare forum

HONG KONG - Links-Group Communications, a specialist healthcare marketing and communications agency in China, has confirmed it is now the official communications partner of Campaign Asia’s Healthcare Spotlight program.

Mercedes-Benz debuts new cars in happy-new-year movie

Mercedes-Benz has launched its GLK-class, smart and SLK models in conjunction with the release of a blockbuster movie, 'If you are the one II', which premiered to much fanfare during the Christmas period across China.

Euro RSCG China strengthens management with new wave of appointments

BEIJING – In an effort to strengthen its management team in China, Euro RSCG has announced a new wave of appointments, effective 1 January.

UM China announces two new appointments

SHANGHAI – UM China has confirmed the appointment of Christina Chu as senior planning director, and Lori Zheng as tactical planning director.

Greenpeace plants 'disposable forest' in Beijing in new campaign

To call attention to the urgent need for forest conservation in China, Greenpeace and Ogilvy Beijing have teamed up to plant an eye-catching 'chopstick forest,' which will be on display outside The Place, a popular shopping center in Beijing, from 18 to 20 December.

Weber Shandwick appoints strategic planner Makoto Hamada to consumer practice

BEIJING - Weber Shandwick has appointed Makoto Hamada as account director for consumer practice based in Beijing, where he will report to Weber Shandwick China MD David Liu.

Casio launches LBS campaign to promote G-Shock party

In partnership with Ad China, Casio launched a mobile campaign on China’s major LBS (location-based services) sites to promote the G-Shock Music Party held on 15 January at Shanghai Mao Live House, featuring Taiwanese pop singer Huang Lixing.

Vivaki China strengthens digital management with new appointments

BEIJING – In an effort to strength its digital team, Vivaki China has made two senior appointments. Sharon Wang joins the company as GM of digital media at Vivaki Exchange China, while Jonathan Qiao has been appointed deputy GM of Vivaki Nerve Center China.

Online mahjong game lures players with TV hostess Dee Hsu

In order to promote the web version of its popular mahjong game 'Play with the stars', Taiwanese online game portal Gametower has launched a campaign centered around top TV hostess Dee Hsu.

JWT scoops Haier's corporate branding business

SHANGHAI - JWT Shanghai has been awarded the corporate branding business for Haier, China’s leading home appliance brand, following a competitive pitch involving ADK, Draft FCB Shanghai and incumbent McCann Beijing.

VIDEO: Ogilvy's Mickey Chak on emotional marketing in China

Mickey Chak, chief planning officer at Ogilvy & Mather Group China, talks about why emotional marketing matters in China.

Ogilvy forum initiates dialogue on cultivating business growth with soft power

BEIJING – Ogilvy executives and staff, clients and industry peers gathered in Beijing yesterday to explore the compelling case for cultivating business growth with soft power.

Ad2One signs exclusive partnership with Businesstimes.com.hk

HONG KONG - UK-based digital sales agency Ad2One Group has announced an exclusive partnership with Businesstimes.com.hk, a Hong Kong-based business news portal in Traditional Chinese.

Racepoint Group expands into Asia with China acquisition

BEIJING - Racepoint Group, a global public relations agency, has acquired PPR Greater China, launching a foray into the Asia-Pacific region.

Kia calls digital pitch in China

BEIJING - Korean auto maker Kia Motors has called a review of its digital activation and interaction account in China, according to sources familiar with the industry.

Ogilvy & Mather launches Chinese New Year app

BEIJING - Ogilvy & Mather China today launched a new iPhone app to usher in the Year of the Rabbit, which begins on Chinese New Year’s day, 3 February.

China's ad expenditure grows 13 per cent in 2010 : CTR

BEIJING - China’s total advertising expenditure in 2010 rose 13 per cent YOY, according to the latest figures released by CTR Market Research.

Independent Singaporean agency Band launches new office in Beijing

BEIJING - Independent Singaporean integrated marketing agency Band has opened a new office in Beijing to meet the growing client needs in the Greater China region.

China’s largest television brand Hisense appoints TBWA Shanghai

SHANGHAI - TBWA Shanghai has been appointed by Hisense, China’s leading home electronics group, to develop the strategic communications and creative for its television brand.

Octagon appoints Nancy Tao as vice-president for China

BEIJING - Sports and entertainment marketing agency Octagon has appointed Nancy Tao as vice-president for China. Based in Beijing, she will report to Greater China managing director Winston Zheng.

CCTV partners with 3rd Space to deliver mobile advertising

BEIJING – The China Central Television (CCTV) has entered into an exclusive mobile advertising partnership with 3rd Space, authorising the latter to manage the delivery of advertising within its mobile WAP portal.

Edelman China's Mark Hass on Dangdang, Morgan Stanley feud

BEIJING - Li Guoqing, CEO of Chinese B2C site Dangdang, has been engaged in an ugly and childish war of words with several anonymous Morgan Stanley employees on Sina Weibo, a twitter-like microblogging service, over the past several days.

Li Ning to launch largest ad campaign in US in May

BEIJING - As part of its ambitious plan for overseas expansion, Li Ning, one of the largest sports brands in China, will launch an advertising campaign in the US market in May.

Hong Kong airport launches 3D game to connect with travellers

HONG KONG - Hong Kong International Airport (HKIA) and Euro RSCG Hong Kong have launched an integrated campaign with an online 3D mini-game aimed at driving buzz around the airport’s array dining offerings.

OMD boosts leadership team with two promotions

BEIJING – OMD has today announced the promotion of Arlene Ang to managing director of its Beijing office and Cherrie Ngai to group business director of its Shanghai office.

Maxus wins local baby food account

GUANGZHOU - Maxus China has been awarded the Jiangxi Mate Best media account, including media buying and planning, without a pitch.

R3 adds senior consulting, financial talent

SINGAPORE - R3 has appointed David Clugston (pictured left) as regional business consultant and Winny Yeoh as senior financial consultant, both based in Singapore, working on global, regional and local assignments.

Draft FCB Beijing resumes operations after 18 months

BEIJING – Draft FCB’s Beijing office has resumed operations after being suspended after one-and-a-half years.

Alibaba drives investment in logistics for growing consumption needs

BEIJING - Alibaba Group announced today that it is planning to build a network of warehouses across China in an attempt to mobilise other partners to create an integrated logistics platform that will help elevate the quality of service to Chinese consumers and allow merchants to meet rapidly growing domestic consumption needs.

MEC China wins Swiss watch brand Oris' media business

SHANGHAI - Swiss watch manufacturer Oris has appointed MEC China to handle its media business.

Mindshare bolsters China operations with senior appointments

SHANGHAI - Mindshare China has made three senior appointments and promotions in response to recently winning both the L'Oreal and Yili media business.

Micro-Star International seeks agency for China expansion

SHANGHAI – Micro-Star International (MSI), a Taiwan-based computer hardware manufacturer, is believed to be on the lookout for an agency to help with its expansion on the Chinese mainland.

Maxus China appoints Guangzhou managing director

SHANGHAI - Maxus China has appointed Stephanie Li as managing director of its Guangzhou office, effective immediately.

Euro RSCG Hong Kong promotes Barbara Yeh to general manager

HONG KONG - Euro RSCG Hong Kong has promoted Barbara Yeh from director of client services to general manager, effective immediately.

Emarsys opens APAC office in Hong Kong

HONG KONG - Emarsys Group, a leading provider of email marketing solutions and services in Europe, has extended its reach of services to Asia-Pacific by opening a new office in Hong Kong.

Former MSN China editor-in-chief joins ifeng.com

BEIJING – Liu Shu, former editor-in-chief of MSN China, has been appointed as vice-president and editor-in-chief by ifeng.com, the new media offering of Phoenix Satellite Television.

Touchmedia aims to double its taxi fleet in 2011

SHANGHAI – Touchmedia, which boasts with the largest taxi advertising network in China, says it plans to double the amount of taxis installed with its TVs next year.

Uniqlo launches its 'Lucky Line' campaign in China

Partnering with Chinese SNS website Renren.com, Japanese fashion giant Uniqlo has brought its widely-acclaimed viral campaign 'Uniqlo Lucky Line' to China.

Drug ads might not translate to sales as expected : Synovate

HONG KONG – Drugs ads are effective in raising people’s awareness of their own health, but not so effective in persuading people to buy drugs, according to a research study on the advertising effectiveness of drug and disease-related ads launched by Synovate today.

DDB campaign wins Grand Prix at global Green Awards

GLOBAL – The China Environmental Protection Foundation, in association with DDB China Group, has been awarded the Grand Prix at this year’s Green Awards held on Friday in London.

Euro RSCG appoints Rose Lin as EVP of Greater China

SHANGHAI - Euro RSCG Greater China has promoted Rose Lin to executive vice-president of Greater China. Previously she was managing director of Taiwan.

Ikea calls for pitch for new store in Shanghai

SHANGHAI – Ikea, the leading home supplies retailer, is believed to have called for a creative pitch for its new store scheduled to open in Shanghai early next year.

Ogilvy One looks to strengthen social media practices in media buying with new appointments

BEIJING - Ogilvy One has appointed Kent Lee as social marketing director and Vanessa Na as head of content, in an effort to strengthen social media practices in the buying process.

Taiwan-based Pilot teams up with Pegasus to enter the mainland market

BEIJING – Pegasus Communications and the Taiwan-based Pilot Group have announced the formation of a strategic alliance to enhance PR services for their clients across the Greater China region.

Weber Shandwick makes two senior appointments in China

BEIJING - Weber Shandwick has appointed James Dyson, formerly of Dow Jones, as vice-president for corporate and public affairs, and Vanessa Seow as director, corporate and public affairs.

Real opportunity for auto sector lies in lower-tier cities: Nielsen

SHANGHAI - Industry insiders who attended the Nielsen China forum, held in Shanghai Tuesday, said private vehicle ownership is still very low despite of years of high-speed growth, and the number of first-time buyers will skyrocket in the next couple years.

Nielsen China president Mitch Barns on innovation in China

SHANGHAI – At the Nielsen China Forum held in Shanghai yesterday, Mitch Barns, president of Nielsen Greater China, addressed common 'myths' about the role innovation plays in the Chinese consumer products sector.

Well Gateway partners with Port Travelling Business Media, VisionChina Media

HONG KONG – Well Gateway, a Hong Kong-based creative and media agency, has been appointed as media partner of VisionChina Media and sole agent of Port Traveling Business Media.

Mindshare retains Yakult media business in China

SHANGHAI - Mindshare China has retained the media business of Yakult, the Japanese fermented milk drink brand, according to sources familiar with the agency.

HP creates user-generated viral campaign on Sina Weibo

Trying to cash on China’s bustling internet culture, HP has launched a campaign, HP Geili, on Sina Weibo, a twitter-like micro-blogging service that has created much buzz over the past year.

Tribal DDB launches Philips Visual Inspiration Center in China

SHANGHAI - Tribal DDB Shanghai has launched a new project for Philips Lighting in China: The Visual Inspiration Center, an interactive online platform offering information and resources tailored to helping creative professionals make optimal use of innovative possibilities with LED lighting.

Vizeum adds food appliances maker Jiuyang to its portfolio

BEIJING – Vizeum China has snapped up the media account of Jiuyang, Chinese small electronic appliances manufacturer, after pitching against two other agencies.

Omnicom agencies secure agreement for Target Group Ratings in China

BEIJING – Two Omnicom agencies, OMD and PHD, will be the first media agencies to utilise the newly launched Target Group Ratings (TGRs), a service by CTR and Kantar Media TGI.

Nielsen launches JV in China to research growth in digital TV

SHANGHAI - The Nielsen Company has established a joint venture, Niselsen-CCData, with Beijing China Cable Union Data Services, to pioneer the delivery of more detailed insight on China’s growing digital TV market.

Tudou promotes Evelyn Wang to COO

BEIJING – Evelyn Wang, former chief sales officer at Tudou.com, has been promoted as chief operations officer, the video-sharing website announced today.

Converseon, CIC announce partnership on Chinese social media monitoring

GLOBAL - Social media consultancy Converseon and CIC, the leading Chinese social media intelligence provider, today announced a strategic partnership to integrate the latter's Chinese social monitoring and analytics capabilities into Converseon’s global Conversation Mining Listening solutions.

Jin Bo