The iconic cognac brand Hennessy has come up with a new smartphone app for their V.S.O.P drinkers, Hennessy Mix, that combines location based services (LBS) and augmented reality for the first time for mobile phones.
HONG KONG – In a bid to further build its client service footprint in Asia, Ketchum, which entered Greater China in 1988, has increased its investment to a majority position in its operations in the country.
SHANGHAI - TNS, the world’s leading custom research agency, has launched a new global positioning, ‘Discover’.
HONG KONG - Links-Group Communications, a specialist healthcare marketing and communications agency in China, has confirmed it is now the official communications partner of Campaign Asia’s Healthcare Spotlight program.
SHANGHAI – In an effort to strengthen its operations across Greater China, TBWA Shanghai has appointed Hannah Carter as head of marketing and PR.
SHANGHAI - Thoughtful Media Group (TMG) has appointed PT Black as senior creative director for Asia-Pacific.
BEIJING - UM has retained the media planning and buying business for Founder Group’s IT products and services, following an annual agency review,
Mercedes-Benz has launched its GLK-class, smart and SLK models in conjunction with the release of a blockbuster movie, 'If you are the one II', which premiered to much fanfare during the Christmas period across China.
BEIJING – In an effort to strengthen its management team in China, Euro RSCG has announced a new wave of appointments, effective 1 January.
SHANGHAI – UM China has confirmed the appointment of Christina Chu as senior planning director, and Lori Zheng as tactical planning director.
Diageo whisky brand Johnnie Walker has teamed up with BBH China and Ogilvy Shanghai to launch an ambitious brand campaign and the most significant digital social media effort in the brand’s history in this market.
CHINA - For the first time, Pepsi China has united two of its brands - Pepsi Cola and Lays - with the launch of two related TVCs.
BEIJING - Racepoint Group, a global public relations agency, has acquired PPR Greater China, launching a foray into the Asia-Pacific region.
BEIJING - MSL China has secured three new accounts - Atlas Copco, AstraZeneca and Home Credit - for corporate and product communications, as well as reputation management assignments.
BEIJING – Arthur Yu, former managing director of Bates 141 Beijing, has joined WE Marketing Group as executive director.
BEIJING - Iris, the UK-based independent marketing agency which entered the China market in 2009, has decided to close its Beijing office and consolidate its China operations into Shanghai.
BEIJING - Beijing Jingdong Century Trading, the owner of leading Chinese B2C website 360buy.com, has confirmed that its VP for marketing Xu Lei has left the company for “private reasons”.
BEIJING – An average of 48,000 items were transacted every minute in 2010 on Taobao, one of the leading e-commerce platforms in China, according to the statistics released by the company.
SHANGHAI - Meg Wu, former managing director of GroupM Interaction, has joined PPStream (PPS) as chief marketing officer, based in Shanghai.
BEIJING - China’s advertising market in 2011 will grow by at least 15 per cent, according to advertising agency Charm Communications’ forecast.
SHANGHAI – Lashou.com, a leading group buying website in China, has appointed OMD China to handle its media planning and buying business, effective immediately.
SHANGHAI - In an effort to strengthen its leadership team in China, Ogilvy has appointed Debby Chang as general manager for Neo@Ogilvy Shanghai, a newly created position effective from 1 March.
BEIJING - Chinese interactive advertising agency SinoTech Group announced today that it has established a strategic partnership with Swiss agency Label.ch.
HONG KONG - Mark Ringer, executive creative director at TBWA Tequila Hong Kong, has been selected to sit on the direct jury for this year’s Cannes Lions International Festival of Creativity.
SHANGHAI - JWT Shanghai has been awarded the corporate branding business for Haier, China’s leading home appliance brand, following a competitive pitch involving ADK, Draft FCB Shanghai and incumbent McCann Beijing.
Mickey Chak, chief planning officer at Ogilvy & Mather Group China, talks about why emotional marketing matters in China.
BEIJING – Ogilvy executives and staff, clients and industry peers gathered in Beijing yesterday to explore the compelling case for cultivating business growth with soft power.
HONG KONG - UK-based digital sales agency Ad2One Group has announced an exclusive partnership with Businesstimes.com.hk, a Hong Kong-based business news portal in Traditional Chinese.
TAIPEI – After spending years in China, advertising veteran Sheena Jeng has returned to her native Taiwan and joined DDB as co-president and chief creative officer.
BEIJING - Chinese outdoor agency Balin Times has won the exclusive advertising franchise of Beijing Subway Line 4 and Daxing line, adding another entry to its portfolio of public transportation clients across China.
CHINA - Philips has launched a TV campaign on Tudou.com, one of China’s largest video-sharing websites, to promote its SensoTouch 3D electric razor.
SHANGHAI – China’s fast moving consumer goods market saw a year-on-year growth of 16 per cent growth in 2010, driven by a mixture of consumption growth and price inflation, according to Kantar Worldpanel Retailer Flash, which provides quarterly analysis of key retailers by region and city tiers in China.
BEIJING – The China Central Television (CCTV) has entered into an exclusive mobile advertising partnership with 3rd Space, authorising the latter to manage the delivery of advertising within its mobile WAP portal.
BEIJING - As part of its ambitious plan for overseas expansion, Li Ning, one of the largest sports brands in China, will launch an advertising campaign in the US market in May.
BEIJING - Li Guoqing, CEO of Chinese B2C site Dangdang, has been engaged in an ugly and childish war of words with several anonymous Morgan Stanley employees on Sina Weibo, a twitter-like microblogging service, over the past several days.
BEIJING - Korean auto maker Kia Motors has called a review of its digital activation and interaction account in China, according to sources familiar with the industry.
In partnership with Ad China, Casio launched a mobile campaign on China’s major LBS (location-based services) sites to promote the G-Shock Music Party held on 15 January at Shanghai Mao Live House, featuring Taiwanese pop singer Huang Lixing.
BEIJING – In an effort to strength its digital team, Vivaki China has made two senior appointments. Sharon Wang joins the company as GM of digital media at Vivaki Exchange China, while Jonathan Qiao has been appointed deputy GM of Vivaki Nerve Center China.
In order to promote the web version of its popular mahjong game 'Play with the stars', Taiwanese online game portal Gametower has launched a campaign centered around top TV hostess Dee Hsu.
BEIJING – Global Times, a daily newspaper focusing on international relations published by People’s Daily, is gearing up to launch its own video service next week, according to industry sources familiar with the newspaper.
Chinese PC maker Lenovo has launched a new round of promotions in China for its ThinkPad products.
HONG KONG - Trust and transparency while building strong partnerships with content providers, advertisers and end users are the keys to the development of China’s online video market, according to speakers at the CASBAA Online Video in China forum on 2 March 2011 in Beijing.
BEIJING - In its latest digital campaign, American shoe brand Converse invites China’s urban youth to defend the pride of their cities.
SHANGHAI - Tribal DDB Shanghai has launched a new project for Philips Lighting in China: The Visual Inspiration Center, an interactive online platform offering information and resources tailored to helping creative professionals make optimal use of innovative possibilities with LED lighting.
SHANGHAI – Touchmedia, which boasts with the largest taxi advertising network in China, says it plans to double the amount of taxis installed with its TVs next year.
Partnering with Chinese SNS website Renren.com, Japanese fashion giant Uniqlo has brought its widely-acclaimed viral campaign 'Uniqlo Lucky Line' to China.
HONG KONG – Drugs ads are effective in raising people’s awareness of their own health, but not so effective in persuading people to buy drugs, according to a research study on the advertising effectiveness of drug and disease-related ads launched by Synovate today.
GLOBAL – The China Environmental Protection Foundation, in association with DDB China Group, has been awarded the Grand Prix at this year’s Green Awards held on Friday in London.
SHANGHAI – UM China has appointed Amy Peng as chief strategic officer, which will see her leading strategic planning solutions.
HONG KONG - UM has won a full-service communications mandate from Amorepacific Hong Kong. The mandate covers communication activities in Hong Kong for the company’s cosmetic brands Laneige and Sulwhasoo.
SHANGHAI - Ogilvy PR has been named the retainer China PR agency for Harman Consumer Group, an affiliate of Harman International, a global provider of premium audio and infotainment solutions from brands including JBL, AKG, Harman Kardon and Infinity.
SHANGHAI - Euro RSCG Greater China has promoted Rose Lin to executive vice-president of Greater China. Previously she was managing director of Taiwan.
SHANGHAI – Ikea, the leading home supplies retailer, is believed to have called for a creative pitch for its new store scheduled to open in Shanghai early next year.
HONG KONG - Emarsys Group, a leading provider of email marketing solutions and services in Europe, has extended its reach of services to Asia-Pacific by opening a new office in Hong Kong.
BEIJING – Liu Shu, former editor-in-chief of MSN China, has been appointed as vice-president and editor-in-chief by ifeng.com, the new media offering of Phoenix Satellite Television.
BEIJING - Ogilvy One has appointed Kent Lee as social marketing director and Vanessa Na as head of content, in an effort to strengthen social media practices in the buying process.
Chinese Internet giant Tencent has launched a heart-warming campaign for its massively popular instant messaging service QQ, in celebration of the company’s 12th anniversary.
BEIJING – Pegasus Communications and the Taiwan-based Pilot Group have announced the formation of a strategic alliance to enhance PR services for their clients across the Greater China region.
BEIJING – Ogilvy One Worldwide has launched a new offering, 'Social selling', to help companies drive top-line growth through the use of social media, following research that reveals a social media adoption gap exists between salespeople and sales organisations.
BEIJING - SNS (Social Networking Service) marketing in China has been on the rise for three consecutive years. Renren.com has set out to create a standardised and scientific methodology and metrics for measuring its value and ad effect.
BEIJING – UM China has appointed Van Zhang as national tactical planning director, effective immediately. He will be based in Beijing.
Ikea has launched an out-of-home campaign promoting its Kitchen brand to change the perception among Chinese consumers that it sells soft furnishings only.
SHANGHAI - Industry insiders who attended the Nielsen China forum, held in Shanghai Tuesday, said private vehicle ownership is still very low despite of years of high-speed growth, and the number of first-time buyers will skyrocket in the next couple years.
SHANGHAI – At the Nielsen China Forum held in Shanghai yesterday, Mitch Barns, president of Nielsen Greater China, addressed common 'myths' about the role innovation plays in the Chinese consumer products sector.
HONG KONG – Well Gateway, a Hong Kong-based creative and media agency, has been appointed as media partner of VisionChina Media and sole agent of Port Traveling Business Media.
BEIJING – Two Omnicom agencies, OMD and PHD, will be the first media agencies to utilise the newly launched Target Group Ratings (TGRs), a service by CTR and Kantar Media TGI.
SHANGHAI - The Nielsen Company has established a joint venture, Niselsen-CCData, with Beijing China Cable Union Data Services, to pioneer the delivery of more detailed insight on China’s growing digital TV market.
SHANGHAI - Mindshare China has retained the media business of Yakult, the Japanese fermented milk drink brand, according to sources familiar with the agency.
Trying to cash on China’s bustling internet culture, HP has launched a campaign, HP Geili, on Sina Weibo, a twitter-like micro-blogging service that has created much buzz over the past year.
To call attention to the urgent need for forest conservation in China, Greenpeace and Ogilvy Beijing have teamed up to plant an eye-catching 'chopstick forest,' which will be on display outside The Place, a popular shopping center in Beijing, from 18 to 20 December.
BEIJING - Weber Shandwick has appointed Makoto Hamada as account director for consumer practice based in Beijing, where he will report to Weber Shandwick China MD David Liu.
BEIJING – Vizeum China has snapped up the media account of Jiuyang, Chinese small electronic appliances manufacturer, after pitching against two other agencies.
BEIJING - Weber Shandwick has appointed James Dyson, formerly of Dow Jones, as vice-president for corporate and public affairs, and Vanessa Seow as director, corporate and public affairs.
BEIJING - Ogilvy & Mather China has announced the appointment of Peony Wu, managing director of Neo@Ogilvy Greater China, to the newly created position of chief digital officer.
BEIJING – WE Marketing Group has partnered with Jinluo, a Shandong-based meat products company, following a competitive pitch.
SHANGHAI - RAPP China has been appointed by McDonald’s to collect and analyse data from the fast food giant’s delivery services in China, generating consumer insights to tailor promotional campaigns and ultimately drive incremental sales and visitor frequency.
C&A, an international chain of fashion retail stores, has kicked off a campaign targeting China’s urban young people, its major consumer group.
HONG KONG - Media Outreach, a media intelligence company vowing to offer Asia Pacific-based companies “a fresh set of solutions to better manage their corporate communication needs", has confirmed its launch today.
BEIJING - The results of Tencent's Mind Awards for marketing effectiveness were announced yesterday in Beijing, with the 'Best of Best' award going to BMW's 'Volunteer relay race' for the World Expo, developed by local agency HY Link.
CHINA - Mobile consumers in China have surpassed their American counterparts when it comes to using the devices to access the internet, according to a research report due for publication by the Nielsen company.
Euro RSCG 4D Beijing recently launched an integrated campaign around the theme '3+2 Sandwich Biscuit World'.
BEIJING - JWT Beijing has been awarded the brand communication business for Wu Gu Dao Chang, an instant noodle brand under COFCO (China Oil & Foodstuffs Corporation), following a competitive pitch involving Grey, Publicis and Bates.
Dynamic Marketing Group (DMG), a full-service advertising and communications agency in China, has launched a multi-platform campaign called 'Are you GTI enough?’ for Volkswagen’s all-new Golf GTI.
Starting today, Tianjin SmithKline & French Laboratories (TSK&F) is launching a six-month long campaign for its cold medication brand Contac NT in Guangzhou, the capital city of South China’s Guangdong Province.
SHANGHAI – Ali Zein Kazmi has been appointed by PHD as its digital director to be based in Shanghai and responsible for all aspects of the network’s Unilever portfolio of brands in China.
CHANGSHA - Hunan Satellite TV’s Mango Media Limited has officially opened its doors for business, marking further reform and restructuring at one of the most influential TV channels in China, according to the local radio and TV administration in Hunan.
BEIJING – DDB Guoan has been appointed by the Volkswagen Import Company in China (ViCO) as its creative agency-of-record, according to undisclosed sources.
When media auditor BPA Worldwide terminated the membership of Nanfang Daily Media Group's Business Travel publication in June, attention once again turned to the credibility of data in China.
When media auditor BPA Worldwide terminated the membership of Nanfang Daily Media Group's Business Travel publication in June, attention once again turned to the credibility of data in China.
When media auditor BPA Worldwide terminated the membership of Nanfang Daily Media Group's Business Travel publication in June, attention once again turned to the credibility of data in China.
SHANGHAI - Hurun Research Institute today released the Most Valuable Chinese Brands 2010 report, a ranking of the 100 most valuable mainland Chinese brands.
SHANGHAI – Euro RSCG Shanghai has been appointed as agency-of-record for Chinese children’s clothing brand Balabala, following a pitch against Leo Burnett and DraftFCB.
BEIJING - Ogilvy Public Relations has hired Xiaowei Su as the key contact for OgilvyEarth in Beijing. Her role includes strategic campaign planning and communications for environmental and NGO partners.
BEIJING - G2 Star Echo China, Grey Group’s activation marketing arm, has been charged by Amway to manage its Nutrilite Mobile Health Centre.
SHANGHAI – Chinese cellphone maker Coolpad has appointed M&C Saatchi South China as its integrated communication solutions partner.
SHANGHAI – GroupM China has announced that Lawrence Wan (pictured) has been appointed as managing director of e-Business Solutions, effective immediately. Wan reports to Bessie Lee, GroupM China CEO, and is based in Shanghai.
BEIJING – DDB Guoan has been appointed by the Volkswagen Import Company in China (VICo) as its creative agency-of-record for its entire import business across China.
In a bid to further promote its famous chewing gum brand Doublemint, Wrigley has kicked off a nationwide campaign, both online and offline, that will cover all major cities in China over the next three months.
On the back of Coca-Cola's advertising campaign to promote Galceau Vitaminwater in China, Media looks at how some brands are pricing themselves at the top of the Chinese market despite going for mass appeal at home.
SHANGHAI - JWT China has announced two recent additions to its management team in Shanghai. Eric Lee (pictured left) has joined as general manager, and Elvis Chau (pictured right) has been promoted to ECD.
Every year in China, more than 200 online games are launched without much distinction from each other. JWT Shanghai partners with Netease to create an identity for its Fantasy Westward Journey online game in China.
BEIJING - Meg Wu, managing director of GroupM Interaction (GMI), has resigned from the company.
CANNES - As the world's biggest celebration in creativity in communications kicks off in Cannes, we take a look at the shortlisted entries from the Greater China region for seven of the 12 categories, including Direct, Promo & Activation, PR, Outdoor, Media and Press.
CANNES - As the world's biggest celebration in creativity in communications kicks off in Cannes, we take a look at the shortlisted entries from the Greater China region for seven of the 12 categories, including Direct, Promo & Activation, PR, Outdoor, Media, Radio and Press.
SHANGHAI – Claire Li, senior vice-president of corporate communications and public affairs at Fleishman-Hillard in Beijing, has left the company to join Ford Motor Company.
Earlier this month, Volkswagen unveiled its new model CC in China, the most advanced Volkswagen ever built in the country. Dynamic Marketing Group (DMG) has produced a TV commercial which vividly conveys the car’s unique characteristics.
Cadbury Flake, the British chocolate brand long famed for its sensual commercials portraying indulgent moments of pleasure, is launching a new TV campaign titled ‘Unfold.'
SHANGHAI – Adidas, Coca-Cola, Visa and Sony are the most recognised World Cup sponsors among Chinese fans, according to a survey by TNS Research International.
SHANGHAI – Adidas, Coca-Cola, Visa and Sony are the most recognised World Cup sponsors among Chinese fans, according to a survey by TNS Research International.
SHANGHAI – Media agency MEC today released the results of a research study on women in 542 'lower tier cities' in China. It marks the first time such a comprehensive study has been undertaken in the country.
SHANGHAI – Adidas, Coca-Cola, Visa and Sony are the most recognised World Cup sponsors among Chinese fans, according to a survey by TNS Research International.
BEIJING - Meg Wu, managing director of GroupM Interaction (GMI), has resigned from the company.
SHENZHEN – Hong Kong MTR Corporation has chosen VisionChina Media, owner of the biggest outdoor digital television advertising network in China, as the advertising sales agent for Shenzhen Metro Line 4.
BEIJING – China is aiming to launch a global advertising campaign later this year to boost its image worldwide, according to reports in the national media.
SHANGHAI - Chinese sportswear brand Anta has called a pitch for its creative business over the next three years. Incumbent agency JWT said it has declined to take part in the pitch.
CANNES – Outdoor installation 'Green pedestrian crossing' by DDB Shanghai has won a gold Lion in the Design category, marking only the second gold Lion in the mainland's history.
CANNES – Outdoor installation 'Green pedestrian crossing' by DDB Shanghai has won a gold Lion in the Design category, marking only the second gold Lion in the mainland's history.
'Green pedestrian crossing' is an outdoor installation from DDB Shanghai encouraging Chinese people to do their bit for the environment by walking more and driving less.
GroupM’s Mindshare leads China billings with US$2.27 billion in 2009, closely followed by ZenithOptimedia, according to RECMA.
TOKYO - The winners of the Adfest 2010 Lotus Awards were unveiled last night, crowning Grey Hong Kong, Ogilvy Shanghai and SenseTeam in Shenzhen with a gold Lotus each in a variety of categories.
BEIJING – CNBC, the North America-based business news channel, has announced that it will soon start providing business content, including international market analysis and financial news updates for China Central Television (CCTV).
Slurpee has long been one of most popular beverages in 7-Eleven. To usher in the hot summer days and search for fresh, new faces to represent this iconic, flavorful beverage, 7-Eleven has launched the 7-Eleven Slurpee 'Super cool model contest in Hong Kong.'
BEIJING - Sina, one of China's largest portal sites, launches its own Groupon-cloned collective buying service today, Sina Tuan, joining what Internet observers already call "the craziest webplay in history."
SHANGHAI - Hannah Lane has recently joined Ogilvy Earth China as senior counsel and a senior member of Ogilvy Public Relations in Shanghai.
HONG KONG – With the help of its members, the Association of Accredited Advertising Agencies of Hong Kong (HK4As) has conducted a survey of brand experts to provide insights for Chinese companies looking to compete overseas.
SHANGHAI - Starcom China today announced three key senior appointments in China including Jonathan Hsia, Jeffrey Tan and Caterina Camerata all based in Shanghai.
BEIJING - Sohu, one of China’s leading internet portals, has teamed up with the country’s top e-commerce company Alibaba by selling 16 per cent of its search engine service Sogou to the latter.
SHANGHAI - GroupM China's Project Deep Dive (PDD) has found that marketers cannot afford to lump lower tier markets into one big 'catch-all' category as there are lots of opportunities for brands that understand each segment.
Borrowing heavily on the ongoing 2010 FIFA World Cup, Unilever is launching a campaign for its Rexona Men deodorant brand in China. The campaign is implemented by local public relations company Dream Worker.
BEIJING – Local auto brands are quickly overtaking their American and Japanese counterparts as the top choice for potential automobile owners in China, second only to Germany, according to a report released by Nielsen today.
BEIJING - Shenzhou Peninsula, a holiday resort in South China’s Hainan province, has appointed Impactasia to handle its PR business, including project marketing, public relations consulting and road shows arrangements.
BEIJING – Consumer confidence in China’s rural areas continues to grow, while Chinese consumers in cities across all four tiers are less confident, according to the latest probe into consumer confidence in the mainland.
HONG KONG - Ogilvy & Mather today announced the promotion of Adam O’Conor to the newly created role of chief executive officer of the Ogilvy Group in Hong Kong, effective immediately.
SHANGHAI – Puma is believed to have appointed local PR company Eastwei Relations to handle its PR business in China.
SHANGHAI – Ogilvy has been appointed as the exclusive brand consulting agency for Zhejiang Elegant Prosper, a Sino-Italian women’s wear joint venture.
Publicis Shanghai has recently kicked off a campaign advertising ‘Shibo Tong’ (Expo Smart), China Mobile’s World Expo-themed mobile service.
SHANGHAI - Chenghua Yang (pictured), general manager of Publicis Shanghai, has been promoted to managing director of both the Shanghai and Guangzhou offices.
SHANGHAI - Johan Wong (pictured), former chief digital officer for Leo Burnett/ Arc Hong Kong, has joined JWT Shanghai as director of digital strategy for JWT Interactive.
HONG KONG - Granada TV has issues a release confirming it will be available through PCCW's Now TV platform in Hong Kong, starting today.
HONG KONG – JCDecaux has appointed Trimaran Corporate Communications as its PR agency to assist with the launch of new product Mega 103 TV and its marketing campaign Innovate Festival 2010.
SHANGHAI – Kunal Sinha, executive director of Ogilvy China's consumer insights and trends unit Discovery, has been named regional cultural insights director and chief knowledge officer for China, effective immediately.
BEIJING - FTChinese.com, the simplified Chinese language website of the Financial Times, has reached 1.5 million subscribers, the company announced.
GUANGZHOU - CC&E, a leading local agency with offices in Guangzhou and Shanghai, has launched a new company to handle digital business.
All the videos on Tudou.com, a leading video-sharing website in China, have been reformatted for iPad, according to Wang Wei, the company’s CEO.
There is no doubt that word of mouth is an important way of marketing, and in this increasingly wired era a large part of these conversations originate in the online world. But to what extent do internet discussions impact sales?
SHANGHAI - GroupM China has appointed Tony Chen as managing director of GroupM Interaction China, effective immediately.
GUANGZHOU - After a halt of 18 months, the municipal government of Guangzhou has announced that it will resume reviewing applications for outdoor commercial advertising from 1 September.
BEIJING - WPP Digital, the digital investment arm of WPP, announced today that it has acquired a minority stake in Leading Smart Holdings Limited.
SHANGHAI - Publicis Shanghai has appointed Taiwan advertising veteran Akae Wang as creative partner, in a wave of new hires that are expected to bolster its creative team.
SHANGHAI - Thought-leaders from across the digital industry gathered in Shanghai yesterday to talk about the development of China's digital landscape and to discuss global trends in digital advertising.
SHANGHAI - Publicis Shanghai has appointed Taiwan advertising veteran Akae Wang as creative partner, in a wave of new hires that are expected to bolster its creative team.
In a bid to promote public awareness of environmental protection, Greenpeace recently launched a campaign centered around a specially designed 'Magic cube'.
BEIJING – Beijing Media and Culture Group has appointed VisionChina Media to be the exclusive advertising agent for its Beijing subway mobile TV screens for the next five years.
SHANGHAI - Following a pitch against several multinational agencies, Euro RSCG Shanghai has been appointed as brand consultant for Chinese cooking oil brand Bohi.
BEIJING – Tencent Holdings has inked a deal to acquire Comsenz, one of the biggest providers of bulletin board systems and social-networking software in China.
‘Unbeatable', a 36-part branded drama series for Clear Shampoo, has been played over 100 million times on Tudou.com since its 5 August premiere, the online video-sharing site has announced.
SHANGHAI – Bates 141 Shanghai has been appointed by 3M to handle the brand promotion business for Filtrete, the US based multinational’s filter and air purifier brand.
LHASA - Starwood Hotels and Resorts Worldwide has named hotel veteran Elfa Cleofe as the complex director of sales and marketing for the St. Regis Lhasa Resort and Four Points by Sheraton Lhasa.
GLOBAL - In what many call its biggest step into the US market, Chinese sportswear maker Li-Ning has officially entered into a long term endorsement agreement with Evan Turner, the 2010 number two overall draft pick of the NBA’s Philadelphia 76ers.
BEIJING - Global creative agency Iris has recruited Barry Low as creative director for its China operation. Low will leave his current role as senior creative director at DDB China to join Iris’ Beijing office in August.
BEIJING - Mcallight Liu, former chief editor of trade titles ECN China and Electronic Engineering & Product World, has joined Techworks Asia as senior PR account manager.
SINGAPORE - Burson-Marsteller has appointed Zaheer Nooruddin as director and lead digital strategist for its Greater China operations in Beijing, Shanghai, Guangzhou, Chengdu and Hong Kong.
BEIJING – ChinaHR, one of the largest online recruitment service providers in China, has appointed WE Marketing Group to handle its creative account, according to undisclosed sources familiar with the company.
GUANGZHOU – Following a competitive pitch against two other 4A agencies, Ogilvy & Mather Guangzhou was awarded the integrated branding communications assignment for Guangzhou’s Leatop Plaza.
HONG KONG – Marketing and brand research firm Cimigo today announced the appointment of Scott Lee as director of its Hong Kong team.
TAIPEI - FamilyMart, the second largest convenience store chain in Taiwan, has handed its creative duties to JWT Taipei.
GLOBAL – China has already overtaken mature markets in terms of engaging with digital activities, according to a global research project into people's online activities and behaviour launched in London today.
BEIJING – Chinese digital entertainment services provider for consumers has secured the exclusive rights to publish and operate World of Tanks, a free-to-play online action game in China.
BEIJING – China Direct Broadcast Star (China DBSTAR), the first satellite digital distributor in China, has tasked Beijing-based Incite Group with its full service branding business.
SHANGHAI – Weber Shandwick veteran Stephanie Yu has returned to the firm as director of the healthcare practice for China. Based in Shanghai, she will report to Darren Burns, managing director, Shanghai and Guangzhou.
SHANGHAI – Chris Jones, former digital creative director at Ogilvy Amsterdam, is believed to have been hired by Tribal DDB China as executive creative director, a newly created position.
GUANGZHOU – Publicis Guangzhou has been appointed by Chinese bottled water maker Dinghu Mountain Spring to handle its advertising strategy and product promotion.
BEIJING – Evelyn Wang, former chief sales officer at Tudou.com, has been promoted as chief operations officer, the video-sharing website announced today.
‘iPad is Delicious,’ one of several iPad TV commercials launched globally, has come to China with a Mandarin version.
HANGZHOU - The UK Pavilion at Shanghai Expo 2010 today announced its centerpiece 'Seed Cathedral' will be auctioned off on online shopping site Taobao to raise money for children with cerebral palsy.
Major agencies shared awards at this year’s China Effie Awards, but nobody took home the Grand Prix.
SHANGHAI – Kenny Choo, national executive creative director at Bates 141 China, has confirmed he is leaving the agency and looking to set up a digital agency of his own that will focus on developing applications for Apple products.
SHANGHAI – PHD today announced the promotion of Mark Heap, currently managing director, to the position of CEO for China. The appointment is effective immediately.
BEIJING - Ogilvy One/ Neo@Ogilvy Bejing was named digital agency of the year at last night’s 2010 Digital Media Awards, held at the Grand Millennium Hotel in Beijing.
BEIJING - China’s internet adspend has hit 5.95 billion yuan (US$875 million) in the second quarter of the year, according to a reported released today by Beijing-based research agency En-fodesk.
BEIJING - Brand strategist and business developer Adrienne Bateup-Carlson has been appointed as executive vice-president for integrated marketing in China by Interpublic’s Constituency Management Group (CMG).
BEIJING – Public relations veteran Venus Chan has joined MS&L as head of consumer practice for Greater China and general manager for Hong Kong.
DDB Shanghai has completed the last of three campaigns in 2010 for Lipton China, having developed a cohesive effort that reinforces the brand’s international status as a world tea expert.
ZHENGZHOU - Vizeum China has won the media duties for Chinese frozen food producer Sanquan following a three way pitch.
GLOBAL – Digital marketing agency Red Bricks Media today announced that it will be rebranded as RBM with a new logo to reflect its service offering.
BEIJING – In a statement released this morning, Chinese milk giant Mengniu apologised to its biggest competitor, Yili, after police confirmed the arrest of an employee for defaming the latter online, but adds that it was under similar attack from Yili seven years ago.
BEIJING - Employees from Beijing-based Bosse PR Consulting, Chinese milk giant Mengniu’s long-term PR partner, are suspected of defaming Mengniu’s major rivals in an ugly internet word of mouth campaign, according to Chinese media reports.
BEIJING – Brand company Eight Partnership has appointed Sheilen Rathod as managing director in Beijing.
SHANGHAI - DDB China Group has appointed Tim Schlick (pictured) as its new head of planning, based in the Shanghai office.
HONG KONG - Michael Wood has stepped down as CEO of Leo Burnett Greater China with Eddie Booth (pictured), current chairman of Leo Burnett Greater China, slated to take over in December.
BEIJING - Taiwan wedding cake maker Isabelle’s 12 zodiac commercials, produced by Bates 141 Taipei, took home the Grand Prix and all three gold awards in the TV category at this year’s Long Xi Awards.
BEIJING – Suning, one of the largest electronic appliances retailers in China, has tasked Beijing-based Incite Group with developing strategies for the brand, Campaign China has learned.
HONG KONG – Henderson Land Development has confirmed that Peter Lee Ka-kit, the son of the company’s chairman Lee Shau-kee, is in talks with Television Broadcasts (TVB) to buy a stake in the company.
HONG KONG - Marco Polo Hotels has appointed Noelle Hon as director of communications for its three properties in Hong Kong - Marco Polo Hong Kong Hotel, Gateway Hotel, and Prince Hotel.
BEIJING – Women now account for as much as 41 per cent of China’s fast growing business executives population, according to a recent study by CTR Market Research.
SHANGHAI - Interactive agency Agenda is believed to have won back the Pepsi beverages digital account in China from Tribal DDB.
Nao is a humanoid robot developed by French company Aldebaran Robotics and MS&L Group was tasked with raising awareness of its world premier at the French Pavilion at the Shanghai Expo.
SHANGHAI - Li Ruigang, president of Shanghai Media Group (SMG), one of China’s biggest multimedia conglomerates, has joined the WPP board as a non-executive director.
HONG KONG - Trimaran Corporate Communications has been appointed as the public relations consultancy service agency for Hong Kong Design Centre’s Business of Design Week 2010 (BODW 2010).
BEIJING – Following the 'Made in China' campaign that created a lot of buzz globally last year, DDB Guoan has once again partnered with a national organisation in the country - the China Olympic Committee (COC).
HONG KONG - Synovate today announced the appointment of Klaus Paur as managing director for Synovate's automotive research unit in Korea and Greater China, which includes the Chinese mainland, Hong Kong and Taiwan.
REGIONAL - Japan takes the lead with 62 shortlisted entries at this year's Adfest judging-only event, followed by Thailand and India. Judges received a total of 2,708 entries in 14 categories from across the Asia-Pacific region.
SHANGHAI – Interpublic Group’s Mediabrands Ventures today announced the appointment of Jimmy Poon (pictured) as its new CEO for China.
CHINA - Newcast, a division of ZenithOptimedia Group that specialises in non-traditional communication solutions, has won the creative account for this year’s Red Bull Unplugged Concerts.
BEIJING - London-based Newland International Communications Group (NICG) unveiled its new China headquarters in Beijing yesterday.
HONG KONG - Nearly half of Chinese consumers are willing to purchase luxury items online, indicating that China will provide a fertile ground for a booming online luxury market in the near future.
Passengers who have been to Shanghai Hongqiao Airport recently might have already noticed the giant ‘power poles’, where they can charge their cell phone or laptop batteries for free.
SHANGHAI - The Australian Broadcasting Corporation (ABC) and the Shanghai Media Group (SMG) today signed a cooperation agreement which will provide the basis for a long term partnership between their international channels: Australia Network and International Channel Shanghai (ICS).
SHANGHAI – After a three-round competitive pitch involving four agencies, Auditoire has been appointed to create and produce the grand opening event for the new flagship Porsche Centre in Shanghai Pudong.
GUANGZHOU - Dentsu Top Guangzhou has won the advertising account for Longda Peanut Oil, in a competitive pitch involving both international and local agencies.
HONG KONG - When Hong Kong consumers are looking for financial information, they are more likely to turn to parents, rather than advertisements or blogs for advice, according to a survey released by market research firm Synovate.
BEIJING – JWT Beijing has been tasked by Hanvon to handle the media strategy and integrated marketing business for its Touchpad tablet products following a pitch that also involved Ogilvy & Mather Beijing and McCann
BEIJING – Chinese media reports have today confirmed that Nike China’s marketing director Li Tong was taken into custody earlier this month following an investigation into a series of scandals that have shaken the country's football industry.
MACAU - Ignite Media Group, a local cross-media company in Macau, has teamed up with China’s leading mobile television business Bus-Online CCTV Mobile Media, to jointly develop new business in Macau.
SHANGHAI – Vizeum, Aegis Media’ international service network, has announced that its Shanghai office has been appointed to handle integrated media for tissue brand Mayflower in East China this year.
TAIPEI - Playboy TV’s commercial-free channel, airing in English with Chinese subtitles, today launched on Chunghwa Telecom’s IPTV platform, available around the clock.
SHANGHAI – Danny Higgins has been appointed as executive creative director for global clients at O&M Group in Shanghai. He joins alongside six new creative directors including Omnicom's Khoo Choo Kian and Michael Chu, returning from Iris in Beijing.
CHINA In 2009, China overtook the US as the second-largest market for luxury products, and is widely expected to dethrone Japan soon. Meanwhile, according to statistics from Chinese state authorities, the country had 3.84 million internet users by the end of 2009, and the size of its e-commerce market has quadrupled over the past four years.
In a speech at Tsinghua University in Beijing earlier this month, Jason Kilar, CEO of Hulu.com, revealed that his company was aiming to launch a service in China.
Shanghai - OMD has announced Ben Jankowski, its current Johnson & Johnson global account lead, will now be based at the network's Shanghai office, while former Publicis Modem regional managing director Arlene Ang joins OMD Beijing as head of Intel cum digital lead.
BEIJING - Vivaki's Razorfish and Digitas networks have appointed Vincent Digonnet as president of network operations in APAC, which currently includes Australia, Greater China, India, Japan and Southeast Asia.
SHANGHAI - Loyalty marketing agency ICLP has relocated Peggy Cheng, former business director in Shanghai managing CRM activities, to Beijing.
CHINA - Ma Ying Long, a Chinese pharmaceutical company with a history of 400 years, set out to change perceptions of hemorrhoid cream among young people with a creative campaign.
TAIPEI – Social networking giant Facebook has picked Taiwanese online community marketing company Cacafly as its advertising agency in Taiwan.
SHANGHAI – Dongfeng Yueda Kia Motors, a joint venture between Kia Motors and Chinese auto producers Dongfeng Motor and Jiangsu Yueda Group, has called a digital pitch in China earlier this week, according to industry sources.
SHANGHAI - Auditoire China has hired Carla Matoses as art director to build it’s award-winning creative brand experience team.
BEIJING - Fleishman Hillard has been appointed by Gome, one of the biggest electronic appliances retailers in China, to handle its public relations, sources familiar with the agency confirmed.
SHANGHAI - Swiss watch manufacturer Oris has appointed MEC China to handle its media business.
SHANGHAI - Mindshare China has made three senior appointments and promotions in response to recently winning both the L'Oreal and Yili media business.
BEIJING - Independent Singaporean integrated marketing agency Band has opened a new office in Beijing to meet the growing client needs in the Greater China region.
GLOBAL - Social media consultancy Converseon and CIC, the leading Chinese social media intelligence provider, today announced a strategic partnership to integrate the latter's Chinese social monitoring and analytics capabilities into Converseon’s global Conversation Mining Listening solutions.
BEIJING - MNCs operating in China are being confronted by an increasingly challenging environment in the aligned areas of government relations, CSR and social media, according to a survey by Edelman.
SHANGHAI – UM China and its local partner Tong Liang have secured the OOH buying business for Taiwan-based food giant Uni-President for China in 2011, according to industry sources.
HONG KONG - A TNS survey, in partnership with HK4As, indicates that Hong Kong’s testing and certification, public relations, marketing and advertising industries could benefit from Chinese brands going global.
SHANGHAI – Gap announced today the debut of its first four wholly owned contemporarily designed Gap stores in China, bringing Gap’s modern, accessible style to Chinese consumers for the first time.
BEIJING – In the build-up to the 23 November launch of Volkswagen’s new Touareg flagship model, award-winning Chinese director Lu Chuan has directed an adventurous 15-minute film shot in China's wild and remote Xinjiang region.
SHANGHAI - TBWA Shanghai has been appointed by Hisense, China’s leading home electronics group, to develop the strategic communications and creative for its television brand.
SHANGHAI – Micro-Star International (MSI), a Taiwan-based computer hardware manufacturer, is believed to be on the lookout for an agency to help with its expansion on the Chinese mainland.
HONG KONG - Alibaba.com has entered into an agreement to acquire Shenzhen One-Touch Enterprise Service ('One-Touch'), a provider of one-stop services for exporters in China.
SHANGHAI – OMD has announced the promotion of Mentor Zou to the position of deputy general manager of its Shanghai operations. Zou reports directly to Siew Ping Lim, CEO of OMD China.
BEIJING - Sports and entertainment marketing agency Octagon has appointed Nancy Tao as vice-president for China. Based in Beijing, she will report to Greater China managing director Winston Zheng.
BEIJING - Ogilvy & Mather China today launched a new iPhone app to usher in the Year of the Rabbit, which begins on Chinese New Year’s day, 3 February.
BEIJING - China’s total advertising expenditure in 2010 rose 13 per cent YOY, according to the latest figures released by CTR Market Research.
BEIJING – Undisclosed sources close to Bates141 have confirmed that the agency’s Beijing office will be downgraded and over half of its employees will have to leave by the end of the year.
GLOBAL – Custom research company TNS today announced the appointment of James Fergusson as global technology head, effective immediately.
SHANGHAI - MediaCom Shanghai has been appointed as the media agency by Tempur China. The GroupM agency secured the business after a three-way pitch process that also involved UM and a local agency.
SHANGHAI - Consumers in low tier cities will be the forces driving online consumption next year, according to ‘Consumption Trends China 2011’, released by MEC today.
GLOBAL - Publicis Groupe today announced it has signed an agreement to acquire Eastwei Relations, one of China’s first independent public relations and strategic communications consultancies.
CHENGDU - Ogilvy & Mather China today announced the launch of Apex Ogilvy, a new joint venture with Chengdu-based Apex Communications, the leading integrated marketing agency in western China.
TAIPEI - Dentsu has been appointed as the advertising agent for the 'Year of Design' in Taiwan, which will expand throughout next year.
HONG KONG - Hong Kong International Airport (HKIA) and Euro RSCG Hong Kong have launched an integrated campaign with an online 3D mini-game aimed at driving buzz around the airport’s array dining offerings.
BEIJING – OMD has today announced the promotion of Arlene Ang to managing director of its Beijing office and Cherrie Ngai to group business director of its Shanghai office.
GUANGZHOU - Maxus China has been awarded the Jiangxi Mate Best media account, including media buying and planning, without a pitch.
SINGAPORE - R3 has appointed David Clugston (pictured left) as regional business consultant and Winny Yeoh as senior financial consultant, both based in Singapore, working on global, regional and local assignments.
BEIJING – Draft FCB’s Beijing office has resumed operations after being suspended after one-and-a-half years.
BEIJING - Alibaba Group announced today that it is planning to build a network of warehouses across China in an attempt to mobilise other partners to create an integrated logistics platform that will help elevate the quality of service to Chinese consumers and allow merchants to meet rapidly growing domestic consumption needs.
HONG KONG - Euro RSCG Hong Kong has promoted Barbara Yeh from director of client services to general manager, effective immediately.
BEIJING - 'Informed publics' worldwide said they trust companies based in China and other high-growth emerging markets much less than companies based in the west, according to the 2011 Edelman Trust Barometer.
BEIJING - A new survey by consultancy R3:GC across 223 of China’s top PR and event marketers shows that relationships (on average 2.8 years) are almost as short as those among advertising agencies (2.5 years), and the demand for digital has never been greater.
BEIJING – Consumers in emerging economies like China and India are more likely to purchase and promote brands that support good causes, outpacing their peers in Europe and the United States, according to the fourth annual Edelman goodpurpose study.
Despite being a western tradition, Valentine's Day is becoming increasingly popular in China as more and more brands try to cash in on the shopping spree, including auto maker Shanghai Volkswagen.
BEIJING - SinoTech Group has launched a new digital agency, Digital Jungle, to help clients establish and execute digital marketing strategies in China.
SHANGHAI - UM has won the media planning and buying account for Suntory’s entire portfolio of products in China.
SHANGHAI - Brand expenditure at the Shanghai Expo, which concluded last month, paid off big, according to The Expo Experience, a research jointly done by Starcom China and Interface-Asia Holden, a marketing research services provider.
SHANGHAI – Shanghai Xintiandi has appointed Rax Marketing as its public relations partner. The latter will be responsible for brand communications and PR strategies for both the old Xintiandi mall and the newly opened Xintiandi Style.
SHANGHAI - Starcom Shanghai today announced the appointment of Hui Cheng Yang as human experience strategy director, based in Shanghai.
BEIJING - Global payments brand Visa is leading on engagement return on investment, followed by Nokia, Nike and Adidas, according to a study by marketing consultancy R3.
SHANGHAI - Maxus China has appointed Stephanie Li as managing director of its Guangzhou office, effective immediately.