Hennessy turns barhopping into winning game with new smartphone app

The iconic cognac brand Hennessy has come up with a new smartphone app for their V.S.O.P drinkers, Hennessy Mix, that combines location based services (LBS) and augmented reality for the first time for mobile phones.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features