Chak did a presentation on the topic at the Ogilvy Forum, held in Bejing on January 11. The event, gathered Ogilvy executives and staff, clients and industry peers, including Ogilvy's global CEO Miles Young.
VIDEO: Ogilvy's Mickey Chak on emotional marketing in China
Mickey Chak, chief planning officer at Ogilvy & Mather Group China, talks about why emotional marketing matters in China.
Source:
Campaign China