In her new role, Lin will continue to manage the Taiwan office, and will also put a special focus on driving new business opportunities from Taiwan to Hong Kong and mainland China, leveraging her wealth of experience with Taiwanese clients looking to grow in these markets.
Rose has 20 years' experience in the industry, beginning with local Taiwan agency International Advertising in 1990 and followed by stints at other agencies including Batey before joining Euro RSCG in 1997.
"We see significant opportunities for new business growth across Greater China, including with Taiwan brands such as Master Kong, and Rose is the right person to help us capitalise on these opportunities" said Mason Lin, CEO of Euro RSCG Greater China.