Sources close to the business said Lashou.com plans to significantly step up its investment in advertising and marketing to maintain its market leading position as competitor Tencent develops plans for a group buying joint venture with Groupon.
Lashou.com, which bought all media in-house in the past, has been growing rapidly over the past two years and the momentum of growth is expected to continue.
"OMD has the rare combination of scale and resources of a major agency and the agility and 'can do' attitude of intimate businesses, which made the selection of OMD a powerful choice," said Wu Bo, Lashou.com CEO.
The win adds to the Omnicom Media Group agency's client portfolio of internet companies, which also includes Monster.com.
"This is a great win and we are honoured to be working with Lashou.com and helping them to continue on their rapid growth path in the fast expanding market that is China," said SiewPing Lim, CEO of OMD China.
