Ketchum's China story began with a partnership with Newscan, which was founded in 1980 by Kenneth Chu and Betty Lo, who will continue as significant equity partners and will retain their roles as CEO and president respectively. They also will continue to lead the Greater China region for Ketchum.
Jon Higgins, Ketchum senior partner and CEO of international operations, said, "Every major client or prospective client places Greater China at or near the top of its geographic priorities. Now is the perfect time for Ketchum to increase its ownership position in the region."
As part of the transaction, in addition to Chu and Lo, the Greater China operation's board of directors will now include Higgins, Tom Harrison, president and CEO of Diversified Agency Services, a division of Omnicom Group, and Robert Lorfink, senior partner, COO and CFO of Ketchum.
