Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
True
technology
Havas redefines creativity with data and technology at Cannes
cannes
creativity
data
havas
technology
How Steve Jobs’ legacy lives on through Apple’s creative impact
apple
creativity
steve jobs
technology
On what would have been his 70th birthday, Steve Jobs’ enduring legacy, built on creativity, vision and commitment to design, ensures Apple’s impact far outlives its founder.
'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reset
ai
cisco
cmo
technology
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.
What's in, what's out: Marketing trends you need to know in 2025
advertising
forecast
marketing
predictions
technology
trends 2025
OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.
Why we must celebrate technology and talent in equal measure
ai
branding
ipg
ipg mediabrands
machine learning
technology
As technology convergence reshapes the future, Geoff Clarke, COO of IPG Mediabrands Australia, urges the industry to harness tech-driven efficiencies while keeping human talent at the heart of strategies.
Amazon faces advertising challenges amid weak quarter outlook
advertising
amazon
earnings
media
prime video
q2
technology
Amazon's latest earnings report reveals strong advertising growth, but looming economic concerns and distractions like major global events temper the outlook for the coming quarter.
Dept taps spatial tech to grow client base in Asia-Pacific
dept
technology
With few splashy pitch wins to speak of, the Carlyle Group-backed firm is content to steer its APAC acquisitions to solving product and tech solutions for clients as it edges closer to taking the company to market. Campaign sits down with Dept's leaders to find out more.
HCLTech and IBM launch generative AI Centers of Excellence in India, UK, and US
artificial intelligence
genai
technology
Located in Noida, London, New Jersey, and Santa Clara, these centers aim to modernise legacy applications and drive continuous innovation using IBM’s WatsonX AI and data platform.
The deeper dive: Dentsu’s global R&D unit
technology
Leaders Naoki Tanaka and Sven Huberts reveal plans to expand Dentsu Lab globally and their philosophy: the importance of blending technology with empathy…
How Imagesbazaar is preparing for an AI-driven world
artificial intelligence
technology
Sandeep Maheshwari, the pioneer of stock images and concept shoots in India shares company's transformational journey and gives a lowdown on how his company is getting future-ready.
Keeping up with AI search, a cookieless future, TikTok and X uncertainty
marketing
technology
Amid digital disruption and AI automation and insights, don't lose sight of three marketing basics: experimentation, research and audience-based planning.
Why Tessa Ohlendorf left agency life for artificial intelligence
agencies
ai
artificial intelligence
technology
The former managing director of MediaMonks started Fabric Folks to help agencies adapt to the new AI era.
Publicis Groupe renames B2B arm Octopus Group and extends reach beyond UK
b2b
media
Publicis
technology
Octopus Group, acquired in 2021, is to be rebranded Publicis Pro.
Is finding the right balance between human and machine possible?
ai
artificial intelligence
gen ai
generative ai
technology
Gen AI might've been the buzzword for 2023, but was all the hype justified? Campaign unpacks the boom of a new tech revolution, what it means for adland, and asks if finding the right balance between human and machine is truly even possible.
Four tech trends transforming marketing creativity in 2024
creativity
technology
From mobile production to 3D modeling, GrowthOps' team of creatives and strategists identify the technologies they see influencing creative production the most in the coming year.
Brandtech Group integrates Acorn-i to form Jellyfish Commerce
amazon
branding
jellyfish
media
technology
Acorn-i will also continue to operate under its existing brand ID.
Check out all the highlights from Campaign's Game Changers 2023
ai
technology
Follow along for the highlights from each session blogged live by the Campaign’s editorial team from The Westin in Singapore.
Change can be scary, but not changing is scarier
ai
technology
It might be frightening to embrace the new evolution of technological and AI innovation hitting Adland's shores, but after 20 years in the industry, Iris' Bettina Feng shares why every challenge also comes with an opportunity.
As conference season picks up, here are the issues the ad industry should address
ai
technology
workforce
From workforce attrition to misinformation and the risks of artificial intelligence, industry leaders and activists discuss the hard topics that ought to be addressed at ad conferences amid hype about new technologies.
Alibaba.com CMO on their global B2B outreach with tools, problem-solving and storytelling
alibaba
china
technology
Liz Wang, CMO of Alibaba.com, is leading their international efforts to help buyers and merchants solve supply chain issues with events and campaigns to keep the Alibaba brand at the heart of global commerce.
How advertising agencies are future proofing themselves as AI takes over
ai
artificial intelligence
automation
technology
Campaign explores to what degree ad agencies are putting in place protections around jobs and inequities that come with automation and the rapid acceleration of AI.
Is radical honesty better in the era of AI?
ai
automation
mark read
sounding board
technology
wpp
SOUNDING BOARD: WPP's CEO Mark Read recently admitted the company is using AI to cut costs. As investment in the space ramps up, is it better for industry leaders to be upfront about the impact it will have, be it good or bad?
Merkle launches AI-powered Google Technology Practice
advertising
ai
analytics
Dentsu
google
measurement
merkle
technology
The practice will also see the launch of Accelerator, a technology built into the Google ecosystem.
Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience
aia
gaming
roblox
technology
The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.
A return to normal or the new normal: Where now for the Chinese tech giants?
china
technology
Even with a cautiously optimistic growth picture driven by hopeful fund managers and analysts, tech giants in China are still working to establish a new market status quo, opines Ian Whittaker.
Humans or machines; creativity or technology: is the marketing industry investing in the right areas?
ai
creativity
technology
Has the marketing industry invested too much in technology and quantifiable returns-on-investment at a cost to creativity and ideas that can truly stand out? Campaign explores if the era of big investment in technology has come at a cost to creativity?
Is Twitter worth saving?
social media
technology
twitter
'Had to delete my old Twitter account.' Those were my first words on Twitter and, in a bizarre twist of fate, I feel like they might be my first words on what comes next.
A floating metaverse experience on an OLED TV
hong kong
inspiration station
technology
INSPIRATION STATION: These art pieces unlock an immersive experience of OLED displays and the TV industry.
Tencent cuts 5,000 jobs, slashes marketing spend by 21%
china
earnings
technology
tencent
Chinese tech platform reports its first revenue dip for the second quarter of its financial year.
The power of technology: enabler or enemy of creativity?
cannes lions
technology
In the final part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising.
WPP takes stake in Chinese social marketing startup StarEngine
china
social
startup
technology
wpp
The two firms said they will develop social content marketing products, giving advertisers more control over KOL investments.
Inhousing drives marketing for TCS, India’s largest technology outsourcer
cmo
india
inhousing
marketing
technology
CMO Rajashree R. explains how Tata Consultancy Services' inhouse team is breaking away from stereotypical B2B imagery of buildings, servers and people, to focus on aspiration and human connection.
Are advertisers to blame for agency inefficiencies?
agencies
brands
technology
Compensation practices make it difficult, if not impossible, for agencies to justify the cost of investing in the technology they need to optimise their production operations, writes the founder and CEO of TrinityP3.
The view from Down Under: does Australia point the way for a return to IRL brand events?
australia
social media
technology
Despite low numbers of Covid-19 cases, Australia is experiencing a downturn in brand experiences.
5G: A realistic look at how it will impact marketing
marketing
technology
Though it has been hyped prematurely, the 5G wave is starting to arrive, especially in China. MediaMonks Shanghai's business director and technical director offer a clear-eyed view of the ways it will change digital experiences.
Six takeaways from Forrester's predictions for CMOs in 2021
cmos
cx
forrester
predictions
technology
In a time of intense flux, sweeping changes could affect everything from purpose to customer loyalty and cause an existential crisis for CMOs.
MDC Partners is latest holding company to centralise tech strategy
platforms
technology
The network is launching a global technology group to support its agencies and enable more collaboration.
Lockdown blues: Hong Kongers ambivalent about overt use of technology in the pandemic
hong kong
streaming
technology
top of the charts
video
TOP OF THE CHARTS: Tech usage is on the rise, but they worry about the impact of its overt use on their health.
More tech-love than tech-lash during COVID-19, especially in China
digital
technology
top of the charts
TOP OF THE CHARTS: Dentsu Aegis Network global study finds COVID-19 has led to a more positive relationship with technology, perhaps moreso in Asia.
Post-COVID, China's smart social movement accelerates
consumer
r3
smart
social
technology
We're seeing the rise of a new smart consumer, smart economy and a smart community in China.
Double-digit increase in media spend on ads.txt inventory
ad fraud
marketing
programmatic
technology
BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.
During the COVID-19 crisis, time to be more about transformation and less about technology
technology
transformation
wfh
Using new technology with little thought behind it can produce cringeworthy results, as evident in some virtual pitch meetings through video conferencing.
The Ad Contrarian: Sugar and technology
adtech
martech
technology
Data, measurement and mathematics are important aspects of advertising when consumed in reasonable quantities. But when the craving for numbers becomes a mania, there are sure to be unintended consequences.
Sustainability among key drivers of consumer preference across all ages: Getty
sustainability
technology
wellness
Check out the insights from Getty's global report on the state of visual impact.
Health versus tech: the battle for trust
google
healthcare
privacy
technology
Tech giants will lose out on their healthcare ambitions unless they address consumer trust.
3 unique features of China’s new retail
china
marketing
retail
technology
Much has been written about how shopping in China is more technologically advanced than it is in the West, but at what point did China’s tech surpass the West’s, and what was the country’s formula for producing this unique consumer ecosystem?
Snapchat features 'real friends' in debut global ad campaign
advertising
snapchat
social media
technology
Focus on user authenticity will be seen as challenge to rivals.
Uber to axe one-third of global marketing team
apps
marketing
technology
uber
Four hundred marketers will lose jobs as part of restructure.
How rural Indonesians use technology, and the lessons for brands
facebook
indonesia
technology
whatsapp
youtube
CULTURAL RADAR: Brands need to pay attention to how Indonesia's villages are using technology and give them a voice in solutions made for them.
How 5G will affect marketing communications
marketers
technology
Faster speeds will make advanced creative technologies mainstream, and allow AI-driven campaigns to instantly adjust to changing environments. Steve Yi at Geometry Korea asks, will you be ready?