Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
True
technology
Havas redefines creativity with data and technology at Cannes
cannes
creativity
data
havas
technology
How Steve Jobs’ legacy lives on through Apple’s creative impact
apple
creativity
steve jobs
technology
On what would have been his 70th birthday, Steve Jobs’ enduring legacy, built on creativity, vision and commitment to design, ensures Apple’s impact far outlives its founder.
'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reset
ai
cisco
cmo
technology
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.
What's in, what's out: Marketing trends you need to know in 2025
advertising
forecast
marketing
predictions
technology
trends 2025
OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.
Why we must celebrate technology and talent in equal measure
ai
branding
ipg
ipg mediabrands
machine learning
technology
As technology convergence reshapes the future, Geoff Clarke, COO of IPG Mediabrands Australia, urges the industry to harness tech-driven efficiencies while keeping human talent at the heart of strategies.
Amazon faces advertising challenges amid weak quarter outlook
advertising
amazon
earnings
media
prime video
q2
technology
Amazon's latest earnings report reveals strong advertising growth, but looming economic concerns and distractions like major global events temper the outlook for the coming quarter.
Dept taps spatial tech to grow client base in Asia-Pacific
dept
technology
With few splashy pitch wins to speak of, the Carlyle Group-backed firm is content to steer its APAC acquisitions to solving product and tech solutions for clients as it edges closer to taking the company to market. Campaign sits down with Dept's leaders to find out more.
HCLTech and IBM launch generative AI Centers of Excellence in India, UK, and US
artificial intelligence
genai
technology
Located in Noida, London, New Jersey, and Santa Clara, these centers aim to modernise legacy applications and drive continuous innovation using IBM’s WatsonX AI and data platform.
The deeper dive: Dentsu’s global R&D unit
technology
Leaders Naoki Tanaka and Sven Huberts reveal plans to expand Dentsu Lab globally and their philosophy: the importance of blending technology with empathy…
How Imagesbazaar is preparing for an AI-driven world
artificial intelligence
technology
Sandeep Maheshwari, the pioneer of stock images and concept shoots in India shares company's transformational journey and gives a lowdown on how his company is getting future-ready.
Keeping up with AI search, a cookieless future, TikTok and X uncertainty
marketing
technology
Amid digital disruption and AI automation and insights, don't lose sight of three marketing basics: experimentation, research and audience-based planning.
Why Tessa Ohlendorf left agency life for artificial intelligence
agencies
ai
artificial intelligence
technology
The former managing director of MediaMonks started Fabric Folks to help agencies adapt to the new AI era.
Publicis Groupe renames B2B arm Octopus Group and extends reach beyond UK
b2b
media
Publicis
technology
Octopus Group, acquired in 2021, is to be rebranded Publicis Pro.
Is finding the right balance between human and machine possible?
ai
artificial intelligence
gen ai
generative ai
technology
Gen AI might've been the buzzword for 2023, but was all the hype justified? Campaign unpacks the boom of a new tech revolution, what it means for adland, and asks if finding the right balance between human and machine is truly even possible.
Four tech trends transforming marketing creativity in 2024
creativity
technology
From mobile production to 3D modeling, GrowthOps' team of creatives and strategists identify the technologies they see influencing creative production the most in the coming year.
Brandtech Group integrates Acorn-i to form Jellyfish Commerce
amazon
branding
jellyfish
media
technology
Acorn-i will also continue to operate under its existing brand ID.
Check out all the highlights from Campaign's Game Changers 2023
ai
technology
Follow along for the highlights from each session blogged live by the Campaign’s editorial team from The Westin in Singapore.
Change can be scary, but not changing is scarier
ai
technology
It might be frightening to embrace the new evolution of technological and AI innovation hitting Adland's shores, but after 20 years in the industry, Iris' Bettina Feng shares why every challenge also comes with an opportunity.
As conference season picks up, here are the issues the ad industry should address
ai
technology
workforce
From workforce attrition to misinformation and the risks of artificial intelligence, industry leaders and activists discuss the hard topics that ought to be addressed at ad conferences amid hype about new technologies.
Alibaba.com CMO on their global B2B outreach with tools, problem-solving and storytelling
alibaba
china
technology
Liz Wang, CMO of Alibaba.com, is leading their international efforts to help buyers and merchants solve supply chain issues with events and campaigns to keep the Alibaba brand at the heart of global commerce.