Stand guard: Protecting your brand from the hidden risks of AI
The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.
Choose Campaign site
Build or buy? The AI battle defining the landscape of media innovation
As the AI marketing arms race heats up, Geoff Clarke, COO of IPG Mediabrands Australia, explores the strategic trade-offs between building and buying AI capabilities, and their implications for staying competitive.
Why we must celebrate technology and talent in equal measure
As technology convergence reshapes the future, Geoff Clarke, COO of IPG Mediabrands Australia, urges the industry to harness tech-driven efficiencies while keeping human talent at the heart of strategies.
The value of experience: Why adland must address ageism
The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.