RedTrack’s Vladyslav Zhovtenko examines the impact of context-switching, yet at the same time why marketers shouldn’t automate everything.
True
machine learning
How to put creativity back into media buying
ai
automation
machine learning
media buying
How apps across APAC are engineering maximum revenue from every ad impression
machine learning
moloco
Can machine learning enabled bidding minimise the need for manual adjustments and drive better economics for advertisers and developers to create a more streamlined mobile advertising ecosystem?
Why we must celebrate technology and talent in equal measure
ai
branding
ipg
ipg mediabrands
machine learning
technology
As technology convergence reshapes the future, Geoff Clarke, COO of IPG Mediabrands Australia, urges the industry to harness tech-driven efficiencies while keeping human talent at the heart of strategies.
The value of language in an AI-generated marketing world
ai
gen ai
generative ai
machine learning
Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.
How Alodokter lifted engagement by 45% using machine learning
machine learning
CASE STUDY: The healthcare superapp used MoEngage's machine-learning technology and A/B testing mechanism to keep users active and engaged, even when they're not unwell.
Google Analytics overhaul emphasises machine learning and privacy
machine learning
privacy
The ubiquitous analytics platform’s first relaunch since 2012 incorporates machine learning and aims to fill a gap for advertisers when third-party cookies phase out.
Yes, machines can help retailers act more responsibly during this pandemic
ai
machine learning
retail
The COVID-19 epidemic is forcing retailers to use new technology to better manage their supply chain, not just for efficiency and transparency, but also to be more socially responsible, says Sapient's head of retail.
Are human beings pathetic, loveable, or both? Hakuhodo attempts to answer this question at Cannes Lions International Festival of Creativity 2019
ai
creativity
Hakuhodo
machine learning
In the age of AI and machine learning, what makes viewers’ emotions ‘climax’ is still key for brands and marketers.
AdAsia touts AI upgrades to publisher platform
ai
machine learning
media
programmatic
publishers
The company says its publisher platform, rebranded as AdAsia360, can understand user behaviour on a page to place ads that are more frequently in view.
Machine learning improves campaign effectiveness, study shows
advertising
ai
machine learning
research
Magna, IPG Media Lab and true[X] teamed up on the research.
The messy reality of new technology
ai
machine learning
technology
When it comes to measurement and attribution, marketers should temper any expectations that machine learning will be a magic bullet. Sometimes immature technology is just a costly distraction.
From novelty to necessity: A close look at machine learning in APAC
ai
artificial intelligence
machine learning
If you’re beginning your journey, start with a small but specific business challenge, and move up from there. Here are five core principles to consider.
Microsoft launches Custom Vision and Bing Entity Search
machine learning
microsoft
A series of AI offerings from Microsoft target advertisers beginning digital transformations.
Digital advertising: A hotbed for machine learning
digital advertising
machine learning
programmatic
It's not just a matter of data analytics, machine learning has major implications for revenue and ROI as well.
Goodbye marketing as we know it, hello AI
ai
artificial intelligence
machine learning
marketing
The CEO and founder of AdAsia Holdings looks ahead to machine learning's impact on personalisation, storytelling and the role of marketers.
Google introduces automatic item updates
ecommerce
google
machine learning
The feature is part of a much larger strategy to help merchants optimise conversions.
Teaching clueless chatbots the art of conversation
ai
chatbot
customer service
machine learning
marketing
The gap between human expectations of chatbots and their actual capabilities means this field has a lot of development still to come.
Better targeting starts with knowing content habits: OpenDNA
machine learning
martech
With publishers, an AI-enabled app, and Android device makers all playing roles, the company says it is arming advertisers with a better ability to target consumers according to mood and intent.
From AI to Z-scores: What marketers should know about artificial intelligence
ai
artificial intelligence
china
machine learning
The term AI, if misinterpreted, may lead to overhype similar to the dot-com era. Wang Lu and Olivier Maugain of Publicis Media equip you with some AI and machine-learning fundamentals.
VMware CMO: Embrace AI, don’t fear it
advertising
ai
artificial intelligence
cmo
machine learning
marketing
technology
wtw
It’s laughable for marketers to worry about artificial intelligence, as it will make people’s jobs easier and more fulfilling, according to marketer Robin Matlock.
3 immutable qualities of successful data science
machine learning
Data scientists from Uber, Spotify, and NBC share the requirements for justifying projects, communicating outcomes and achieving commercial success.
Media agencies more than a 'middleman' thanks to AI: Zenith
ai
automation
machine learning
media
technology
New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand president Vittorio Bonori.
The fast machine-learners in China
ai
artificial intelligence
china
data
machine learning
CHINA INNOVATION 2016: In the battle for the hearts and minds of Chinese consumers, big data and artificial intelligence are becoming tech-savvy marketers’ new weapons of choice.
Machine learning: Threat or benefit?
ai
data
machine learning
As marketing transitions from intuition-based to data-oriented, will machine learning handle much of marketing down the road?
Watch: Are marketers ready for machine learning?
machine learning
ASIA-PACIFIC - The idea of trusting machines can bring up all kinds of emotions in people, let alone marketers. But as technology improves, the question is whether marketers are ready to embrace machine learning to its full extent.