Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.
True
moloco
How apps across APAC are engineering maximum revenue from every ad impression
machine learning
moloco
Can machine learning enabled bidding minimise the need for manual adjustments and drive better economics for advertisers and developers to create a more streamlined mobile advertising ecosystem?
Finding a way forward with first-party data
adtech
cookies
data
first party data
moloco
privacy
social media
An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.