After five years of promises, billions spent, and a cookieless future touted as inevitable, Google’s recent decision to hold onto third-party cookies has left the ad industry in limbo. Experts across the region call it a strategic stall and a blow to privacy leadership.
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privacy
The cookie stays crumbled: APAC experts weigh in on Google decision
google
privacy
third party cookies
Should brands compensate consumers for their data?
benefits
data
data collection
data privacy
first party data
privacy
rewards
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
Can retail media compensate for weaknesses in performance media?
performance marketing
privacy
retail media
Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.
South Korea fines Meta $15 million over data breach
data breach
meta
privacy
south korea
Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.
Google introduces confidential matching for advertisers
advertising
google
privacy
Using confidential computing technology, advertisers can now ensure complete data security and privacy.
The importance of delivering a personalised experience in times of privacy
data
personalisation
privacy
Privacy can no longer be a business afterthought; it must be a strategy from inception, says Cybage executive.
Data clean rooms: The solution for brands' identity hurdles?
adtech
data
first party data
privacy
programmatic
The demand for DCRs has skyrocketed due to privacy concerns and growing first-party data use by advertisers. We look at how effectively brands are using this tool and what its limitations are.
How brands can turn first-party data into practical insights
data
first party data
privacy
First-party data has become more critical for marketers with the demise of cookies and other user identifiers. Now brands are quickly learning how use their customer data tools and platforms more strategically.
Do brands have a place on a social platform that tries to stay out of your life?
privacy
social media
Social network Hey You reminds you to call your loved ones once a week, then fades into the background, leaning into a trend of desire for more authenticity on social media.
How will Apple balance privacy and personalisation as it grows ad business
apple
data privacy
personalisation
privacy
Industry experts predict how iPhone maker will construct its rumored DSP to appease privacy-conscious consumers, regulators and an ad industry disgruntled by its tracking restrictions.
With cookies extinction delayed again, how should advertisers approach alternatives?
adtech
data
media
privacy
programmatic
As Google's cookieless deadline is pushed back once again, advertisers are unlikely to slow testing alternatives. In this article we look at Yahoo's Next-Gen and Connect ID solutions.
Here's Google's plan to to help advertisers manage rapidly evolving privacy regulation
data
google
privacy
third party cookies
David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.
Provide privacy or perish: WE study
privacy
research
we communications
Consumer understanding of data privacy is more sophisticated than ever, and brands should step up their game on protection, according to WE’s Brands in Motion study.