After five years of promises, billions spent, and a cookieless future touted as inevitable, Google’s recent decision to hold onto third-party cookies has left the ad industry in limbo. Experts across the region call it a strategic stall and a blow to privacy leadership.
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privacy
The cookie stays crumbled: APAC experts weigh in on Google decision
google
privacy
third party cookies
Should brands compensate consumers for their data?
benefits
data
data collection
data privacy
first party data
privacy
rewards
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
Can retail media compensate for weaknesses in performance media?
performance marketing
privacy
retail media
Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.
South Korea fines Meta $15 million over data breach
data breach
meta
privacy
south korea
Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.
Google introduces confidential matching for advertisers
advertising
google
privacy
Using confidential computing technology, advertisers can now ensure complete data security and privacy.
The importance of delivering a personalised experience in times of privacy
data
personalisation
privacy
Privacy can no longer be a business afterthought; it must be a strategy from inception, says Cybage executive.
Data clean rooms: The solution for brands' identity hurdles?
adtech
data
first party data
privacy
programmatic
The demand for DCRs has skyrocketed due to privacy concerns and growing first-party data use by advertisers. We look at how effectively brands are using this tool and what its limitations are.
How brands can turn first-party data into practical insights
data
first party data
privacy
First-party data has become more critical for marketers with the demise of cookies and other user identifiers. Now brands are quickly learning how use their customer data tools and platforms more strategically.
Do brands have a place on a social platform that tries to stay out of your life?
privacy
social media
Social network Hey You reminds you to call your loved ones once a week, then fades into the background, leaning into a trend of desire for more authenticity on social media.
How will Apple balance privacy and personalisation as it grows ad business
apple
data privacy
personalisation
privacy
Industry experts predict how iPhone maker will construct its rumored DSP to appease privacy-conscious consumers, regulators and an ad industry disgruntled by its tracking restrictions.
With cookies extinction delayed again, how should advertisers approach alternatives?
adtech
data
media
privacy
programmatic
As Google's cookieless deadline is pushed back once again, advertisers are unlikely to slow testing alternatives. In this article we look at Yahoo's Next-Gen and Connect ID solutions.
Here's Google's plan to to help advertisers manage rapidly evolving privacy regulation
data
google
privacy
third party cookies
David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.
Provide privacy or perish: WE study
privacy
research
we communications
Consumer understanding of data privacy is more sophisticated than ever, and brands should step up their game on protection, according to WE’s Brands in Motion study.
MiQ's new APAC CEO on data clean rooms and tackling identity
adtech
data
first party data
privacy
programmatic
MiQ announced its cookieless solution in March 2022 and is already running more than 50% of its media in Australia without the support of cookies.
Most Gen Z and millennials won't share personal data with brands
data
Dentsu
privacy
top of the charts
TOP OF THE CHARTS: 72% of respondents from a Dentsu study say that organisations will need to demonstrate higher standards of ethical behaviour as far as personal data is concerned.
Finding a way forward with first-party data
adtech
cookies
data
first party data
moloco
privacy
social media
An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.
Close to half of all consumers prefer privacy over personalisation — Gowthaman Ragothaman
personalisation
privacy
The CEO, Aqilliz and co-founder, Web3 Marketing Association, spoke about the way digital will take over traditional spends in 2025 on the final day of Goafest in India.
How marketers can future-proof their brands in a privacy-first era
cookies
marketing
privacy
regulation
third party cookies
Faced with the public’s growing concerns over data privacy, stringent legislation and plans to phase out the third-party cookie, Ben Poole charts out how marketers must rethink their strategies.
What does data privacy and consumer protection look like in the metaverse?
data
privacy
regulation
The MD of Hylink USA offers his view on the best and worst solutions to tame the "decentralised beast" that will be the metaverse.
GDPR: It's all illegal
advertising
cookies
media
privacy
THE AD CONTRARIAN: What will happen now? My guess, the IAB will come up with some new horseshit that will take years to litigate while the adtech industry goes merrily along screwing the public.
Google agrees to monitoring by UK regulator as it replaces cookies with new data tracker
cookies
google
privacy
regulation
The tech firm has been under investigation by the UK regulator over competition concerns.
Consumers want control over ads served
advertising
digital
privacy
A study by Magna and Brave shows consumers engage more with privacy protected ads.
Ride-hailing app Didi pulled from China app stores
china
data
government
privacy
regulation
Chinese authorities said the app's removal was due to illegal collection and usage of personal data.
Apple's role in the splintering of the internet
apple
geopolitics
privacy
A feature designed to protect user privacy may damage Apple's government relations in the future. Examining the tech company's role in exacerbating internet censorship, and the commercial cost of ethics.
iPhone users overwhelmingly reject app tracking, but ad industry needn’t despair
privacy
The long-term consequences of Apple’s privacy shift will be complex, experts say.
Agencies and brands divided on impact of privacy on ad targeting
forrester
ipg mediabrands
omg
privacy
wfa
Media agencies have higher levels of concern and lower levels of confidence in their post-cookie solutions than brands and publishers, according to a comprehensive survey on privacy in APAC. Agency leaders from OMG and Mediabrands give their thoughts.
The complex way forward to respecting privacy in APAC marketing
cookies
privacy
publishers
After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.
Campaign360 2021: Continuing coverage
asia
campaign360
creativity
marketing
media
privacy
Our editors collected memorable statements and other highlights from Campaign 360 2021, which just concluded. See what caught our ears, plus a highlight reel from the three-day conference.
The shifting sands of social context
advertising
asia
media
privacy
A profound shift is underway, as users migrate away from faceless public squares and toward tighter collectives in digital settings. For marketers, this shift suggests a way through the looming problems of data privacy, writes UM's APAC chief strategy officer.
What’s the price of privacy in APAC? Please take our survey
apple
cookies
data
first party data
google
privacy
regulation
Campaign Asia-Pacific, Forrester and WFA announce a survey of brands, publishers and media agencies exploring the fast-changing data-privacy landscape in APAC and its impact on advertising.
