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adalytics

DoubleVerify claims Adalytics ‘manipulated findings’ in recent report on general invalid traffic
adalytics doubleverify givt By Reem Makari

DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of misrepresenting verification technology and data.

Amazon, Google among platforms under fire for ads on child-abuse sites
adalytics amazon brand safety check my ads double verify google ias By Nikita Mishra

Following an Adalytics report linking ads from big tech to websites hosting child sexual abuse material, US Senators demand accountability. Advertising expert Arielle Garcia asks the damning question: "How much child sexual abuse is enough for them to take action?"

DoubleVerify and IAS accused of running Fortune 500 ads on websites with offensive content
adalytics brand safety doubleverify ias By Reem Makari

New Adalytics report highlights the implications and challenges of using AI-driven brand safety technologies in digital advertising.

Colossus SSP alleged to mismatch user IDs
adalytics adtech google the trade desk By Jessica Heygate

In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.

Forbes ‘mistakenly’ ran MFA site for years
adalytics adtech programmatic By Shawn Lim

The MFA site featured ads from global brands while all major holding companies were found to have purchased ad space on the now-disgraced platform.

Google has been quietly running brands' search ads through problematic websites, report claims
adalytics brand safety google transparency By Joseph Arthur

A fresh report from Adalytics alleges that the search giant has been serving major brands’ advertising on inappropriate and sanctioned websites via its Search Partner network.

Ads served on YouTube kids content may have triggered widespread tracking of children online: Report
adalytics privacy youtube By Jessica Heygate

Adalytics report alleges ads served by Google on YouTube kids content — sometimes against the wishes of advertisers — caused a chain reaction of tracking children online.

Google disputes claims of misleading video ad placement
adalytics effectiveness google video By Robert Sawatzky

In a blog post, Google's global video solutions director suggests a recent report about its video partner network is inaccurate.