A chart-led look at Meta, Microsoft, Alphabet and Amazon's $650 billion commitment to AI and what that scale means for advertisers, cloud growth and future revenue models.
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Amazon brands dominate consumers’ preferred ad platforms, finds Kantar
amazon
preferred ad spaces
prime video
twitch
Kantar’s Media Reactions report places Amazon, Twitch and Prime Video in three out of the top five consumers’ preferred ad spaces.
Was Temu the big winner from Amazon’s shock Google Shopping exit?
amazon
google shopping
temu
Three weeks after Amazon’s retreat, Google Shopping CPCs haven’t dropped. Did Temu simply step in to fill the gap?
When Prime Video ads guess your mood before you watch
amazon
deepa jatakdar
prime video
wootag
wpp opendoor
zomato
WPP OpenDoor’s latest campaigns swap ‘because you watched’ for mood-led recommendations, using AI to pair streaming suggestions with emotions — and even food orders.
Trade Desk tanks as Amazon grows: Stock plummets by 39%
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the trade desk
ttd
The Trade Desk’s stock slumps following the departure of its CFO and growing concerns that Amazon’s expanding digital ad business is threatening its market position.
Amazon disappears from Google Shopping ads
amazon
google
google shopping
After gradually pulling back from Google Shopping for a year, Amazon has come to a full stop, which could impact brands and sellers in the future.
‘Endless brand growth on a finite planet is a suicide pact’: Maren Costa
amazon
campaign 360
campaign 360 2025
climate
environment
maren costa
sustainability
Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.
Amazon unveils first brand overhaul in 25 years, led by Koto
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brand refresh
koto
rebrand
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The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.
Trump postpones TikTok ban for another 75 days
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donald trump
microsoft
rednote
tiktok ban
Plus, a handy cheat sheet overview of who is reportedly kicking the tires on TikTok.
Who’s bidding for TikTok?
amazon
blackstone
microsoft
mr beast
tiktok ban
Amazon, Oracle and AppLovin submitted bids just days before Trump is set to make the big TikTok decision.
Amazon refunds advertisers whose ads appeared on CSAM sites
amazon
brand safety
doubleverify
google
Amazon is emphasising its commitment to blocking ads alongside CSAM to lawmakers by refunding affected advertisers and strengthening ad safety measures.
‘Marketing is the fuel to the fire of consumerism’: Former Amazon veteran Maren Costa
amazon
campaign 360
consumerism
environment
maren costa
microsoft
sustainability
Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal whistleblower to global advocate, calling out corporate consumerism and the tech industry’s environmental toll.
Amazon Advertising boss on ad tiers: 'I don’t think about the competition'
adtech
advertising
amazon
amazon prime video
media
One year on from the debut of Prime Video Ads, how has the streaming service fared in the media landscape?
Amazon, Google among platforms under fire for ads on child-abuse sites
adalytics
amazon
brand safety
check my ads
double verify
google
ias
Following an Adalytics report linking ads from big tech to websites hosting child sexual abuse material, US Senators demand accountability. Advertising expert Arielle Garcia asks the damning question: "How much child sexual abuse is enough for them to take action?"
Amazon's ad business soars, reaching US$56 billion in 2024
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amazon ads business
amazon advertising
earnings
results
Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.
The great corporate pretence is finally over
2024 us election
amazon
donald trump
elon musk
jeff bezos
mark zuckerberg
meta
tech giants
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From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.
