The Trade Desk’s stock slumps following the departure of its CFO and growing concerns that Amazon’s expanding digital ad business is threatening its market position.
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Trade Desk tanks as Amazon grows: Stock plummets by 39%
amazon
the trade desk
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How the open internet empowers Chinese brands going global to achieve brand power and incrementality
china
the trade desk
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Chinese enterprises have become increasingly mature — so what is holding them back from achieving sustainable, transformative development?
How omnichannel and identity are reshaping the marketer’s playbook
data
first party data
marketing
the trade desk
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Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.
Why a data and identity strategy is a vital step to marketing in a cookieless world
brand
data
marketing
the trade desk
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Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
Prove your worth: Justifying marketing ad spend in an economic downturn
measurement
the trade desk
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In these challenging times, it is harder than ever to argue for ad spend investments. The Trade Desk and other experts dissect changes in media behaviour, analysing the right metrics, and the death of the third-party cookie.
Southeast Asia has the opportunity to lead the globe in eCommerce - The Trade Desk, Wavemaker, Zalora and Unilever explain why
ecommerce
programmatic
the trade desk
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The pandemic has accelerated the shift towards eCommerce, making online commerce unavoidable for brands and marketers. Campaign Asia and The Trade Desk joined forces with Wavemaker, Unilever and Zalora for a debate on how brands in the region can best utilise and take advantage of these growth opportunities.
Getting your adtech strategy right for Southeast Asia
campaign360
the trade desk
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VIDEO: The Trade Desk's Henry Shelley and Cadreon's Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.