Ahead of his Campaign360 keynote in May, Patilinet argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.
True
campaign360
Singapore's top brands 2025
campaign 360 2025
campaign360
pureprofile
shopee
singapore airlines
top 50 brands
top50brands
Uniqlo
See why Singapore Airlines continues to soar as Singapore’s most beloved brand in 2025, beating notable favourites such as Shopee and Uniqlo to become local consumers' top brand.
Vietnam's top brands 2025
adidas
campaign 360 2025
campaign360
pureprofile
samsung
top 50 brands
top50brands
vietnam airlines
Vietnam’s 2025 brand landscape is dominated by tech giant Samsung, which outperforms rivals across customer service, loyalty, and purchase frequency to take the crown.
Malaysia's top 50 brands 2025
apple
campaign 360 2025
campaign360
pureprofile
top 50 brands
top50brands
Uniqlo
watsons
See why Watsons topped Malaysia’s favourite brands in 2025, surpassing Uniqlo and Apple through unmatched customer loyalty and a strong nationwide presence.
Indonesia's top 50 brands 2025
campaign 360 2025
campaign360
honda
pureprofile
samsung
top 50 brands
top50brands
traveloka
See why Samsung claims the top spot as Indonesia’s most beloved brand and scores highest on awareness, touchpoints, and CX in Campaign Asia-Pacific’s exclusive Southeast Asia brand ranking.
The Philippines' top 50 brands 2025
campaign 360 2025
campaign360
gcash
pureprofile
samsung
shopee
top 50 brands
top50brands
Electronics, digital wallets, tech, and ecommerce giants—discover which brands topped Filipino consumers’ preferences in our latest research with Pureprofile.
Thailand's Top 50 brands 2025
adidas
campaign360
lazada
pureprofile
samsung
top 50 brands
top50brands
See why Lazada tops the list in Thailand and explore the rising challengers shaking up the rankings in Campaign’s regional research with Pureprofile.
What to expect at Campaign360 2025
agenda
campaign360
Hundreds of brand marketers will attend the flagship event for two days of networking, inspiration, and insights from multiple stages and formats. During this time, Campaign Asia-Pacific will reveal its coveted lists of the top 50 brands and brand marketers.
Singapore’s top 50 brands for consumer experience
apple
campaign360
milieu
singapore airlines
top 50 brands
top50brands
Uniqlo
Discover why Singapore Airlines reigns supreme in 2024 and which brands are vying to climb the ranks—insights from Campaign’s regional research in collaboration with Milieu Insight.
Malaysia's top 50 brands
campaign360
lazada
malaysia
milieu
shopee
top 50 brands
top50brands
Uniqlo
Shopee continues its dominance in the region, this time topping the Malaysia list in 2024. See which brands are challenging to move up the rankings in Campaign's research in partnership with Milieu Insight.
Vietnam’s top 50 brands
campaign360
milieu
samsung
shopee
top 50 brands
top50brands
vietnam
vietnam airlines
See why Shopee tops the Vietnam list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
The Philippines' top 50 brands
campaign360
milieu
samsung
shopee
top 50 brands
top50brands
Online retailers, digital wallets, tech or e-commerce giants—check out which brand earned the coveted top spot for exceptional consumer experience in our research with Milieu Insight.
Thailand's top 50 consumer brands
campaign360
KFC
milieu
samsung
shopee
top 50 brands
top50brands
See why Shopee tops the Thai list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
Indonesia's top 50 brands
campaign360
gojek
milieu
samsung
shopee
top 50 brands
top50brands
See why Shopee tops the Indonesian list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
Richa Goswami on looking ‘beyond the transaction’ in financial-services marketing
campaign360
cmo
The CMO at Fidelity delves into the role of a CMO in financial services, how a modern marketer should approach digital innovation for consumer-centricity, and successful strategies for talent retention.
Ethics or charade? The troubling truth of bluewashing
brand activism
campaign360
esg
sustainability
Emissions are just one part of ESG reality checks, but there are other unsettling ways that companies deceive to appear ethical, threatening trust in corporate social responsibility.
Why marketers should take risks and embrace experience-based interactions
amazon
campaign360
influencer marketing
loreal
mastercard
CAMPAIGN 360: A expert panel including top CMOs from Mastercard, L'Oreal and Kellogg's speak out on managing the transition to a more experience-based, influencer-driven, tech-enabled marketing model.
Campaign360: Highlights
campaign360
singapore
The two-day event in Singapore May 16-17 saw dozens of top marketers sharing insight on brand and customer experiences, AI, and more.
Ready to experience Campaign360?
campaign360
STARTING TOMORROW: The two-day flagship event features dozens of top marketers, in-depth discussions on improving brand experience, a debate on AI, the unveiled CMO Power List, Top 50 Brands by CX, and more.
What's one thing leaders can do to manage the talent crunch?
campaign360
groupm
CAMPAIGN360: Industry leaders from GroupM, R3, IAS, and more on managing churn in organisations in this volatile environment.