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agenda

What to expect at Campaign360 2025
agenda campaign360 By Campaign Staff

Hundreds of brand marketers will attend the flagship event for two days of networking, inspiration, and insights from multiple stages and formats. During this time, Campaign Asia-Pacific will reveal its coveted lists of the top 50 brands and brand marketers.

Spikes Asia x Campaign is on now
agenda spikes asia By Staff Reporters

Today's lineup includes Mark Pritchard, Valerie Madon, Francis Flores, Nicola Eliot, David Guerrero and more. Register for free to participate.

Spikes Asia X Campaign is underway
agenda spikes By Staff Reporters

Today's lineup includes WPP CEO Mark Read, Mastercard global CMO Raja Rajamannar, top creatives Tara Ford, Yasuharu Sasaki, Malcolm Poyton. Register for free to participate.

CMOs set to weigh-in on creativity and effectivness
agenda spikes By Campaign Staff

SPIKES ASIA X CAMPAIGN: It's free to register for the four-day virtual experience, starting today, with top marketers from Mastercard, Visa, Spotify, Kraft Heinz, Pizza Hut, Unilever, TripAdvisor, STB, HP and more.

Emen Chong leaves Agenda to lead Tribal Shanghai
agenda DDB By Jenny Chan 陳詠欣

SHANGHAI - DDB China Group has appointed Emen Chong (张怡敏) as general manager of Tribal Worldwide Shanghai. Prior to this, she was client service director and head of account management at Agenda China.

7-Eleven launches Rilakkuma campaign to celebrate Japanese character's 10th birthday
agenda hong kong ketchum Leo Burnett By Benjamin Li

HONG KONG - To mark the 10th anniversary of the popular Japanese children's figure Rilakkuma, 7-Eleven has launched a themed marketing campaign to drive visits and sales among fans and collectors.

Qoros Auto drives through China with AGENDA Shanghai

agenda By Staff

SHANGHAI - Qoros Auto Co has appointed AGENDA Shanghai as its digital AOR. In a high stake competitive pitch, AGENDA emerged as the overall winner. It will now be responsible for overall digital strategy, creative for Qoros website, media applications and social media.

Ecco adds digital agency Agenda to roster
agency agenda digital By Staff Writer

SHANGHAI - Agenda has been appointed digital agency of record for Ecco.

James Wu hands over helm of Wunderman and Agenda Taiwan to A.P. Lin
agenda Leo Burnett microsoft By Benjamin Li

TAIPEI - A.P. Lin has taken over the MD role at Wunderman and AGENDA Taiwan from long-serving boss James Wu, who has left to become an entrepreneur.

Wunderman China hires Chris Jones as first executive creative director
agenda shanghai unilever volkswagen By Benjamin Li

SHANGHAI - Aiming to show commitment to its clients and bring its creative output in line with international standards, Wunderman China Group has hired creative veteran Chris Jones as its first executive creative director.

Rudi Leung steps up as GM for Tribal DDB Hong Kong and Guangzhou
agenda carat hong kong tbwa yahoo By Benjamin Li

HONG KONG - 20-year marketing veteran and well-known Hong Kong 'digital evangelist' Rudi Leung has joined DDB Hong Kong as general manager for Tribal DDB Hong Kong and Guangzhou, and director of digital and social media for DDB Hong Kong and Guangzhou.

Starbucks delegates in-house social media duties to JWT in China
agenda starbucks By Jenny Chan 陳詠欣

SHANGHAI - Starbucks China has awarded JWT its social media engagement business for the next one year, with digital strategy (website and mobile application) still being done by Agenda.

Digital happenings this week from Twitter, Friendster, Tribal DDB and more
agenda digital By Rhandell Rubio

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Wunderman and Agenda open Guangzhou offices
agenda By Rhandell Rubio

CHINA - Wunderman and Agenda has opened the doors to new offices in Guangzhou, bringing the span of the network's offices in China to six locations in three cities.

Pfizer Nutrition targets ‘picky eating’ children with edutainment iPhone game
agenda augmented reality hong kong OMD pfizer yahoo By Benjamin Li

HONG KONG - Wyeth PE Gold milk powder has launched the 'iFood' learning game on the iPhone. The app aims to help parents and ‘picky eating’ children learn good eating habits.

James Wu to head Wunderman operations in Taiwan
advertising agenda Diageo digital taiwan By Benjamin Li

TAIPEI - Wunderman Asia-Pacific has announced that James Wu, managing director of Agenda Taiwan will assume leadership of Wunderman and Y&R offices in addition to his current responsibilities, with immediate effect.

Young population, user engagement push social media movement in Asia
agenda digital By Benjamin Li

HONG KONG - The high level of user engagement, coupled with a younger population more willing to express themselves in the blogging sphere and the high mobile adoption rate in Asia, are pushing the social media movement in Asia, social media experts said at the opening event for Social Media Week Hong Kong which kicked off yesterday.

Nokia starts 'social toy' digital campaign for N8 launch
agenda campaign carat digital By Benjamin Li

Nokia has created the first user-initiated 'social toy' digital campaign in Hong Kong as part of a marketing push for the launch of its N8 model.

YTL Communications eyes multimedia dominance in Malaysia
agenda bbh carat malaysia By Campaign Asia-Pacific

KUALA LUMPUR – The 19 November launch of dual-play 4G mobile internet service Yes is just the first phase of YTL Communications' plans to roll-out the world’s first nationwide mobile quad-play – including wireless hybrid TV, by end-2011.

Agenda takes back Pepsi digital brief from Tribal DDB
agenda pepsi By Jin Bo

SHANGHAI - Interactive agency Agenda is believed to have won back the Pepsi beverages digital account in China from Tribal DDB.

L’Oreal launches mini drama series for cosmetics brand Yue Sai
agenda campaign china fmcg loreal By Jane Leung

Yue Sai, a Chinese beauty brand under L’Oreal China, has launched a social media initiative titled ‘Buzz my heart’.

HKTB seeks to engage travellers with online dance competition
agenda campaign digital tourism By Jane Leung

The Hong Kong Tourism Board (HKTB) is celebrating summer with a series of events including a digital initiative enabling people to become music video dance stars.

Hong Kong Disneyland plans to review international media business
agenda australia digital greater china india media mindshare ogilvy southeast asia agenda australia digital greater china india media mindshare ogilvy southeast asia By Jane Leung

HONG KONG – As Hong Kong Disneyland’s (HKDL) contract with Mindshare comes to an end, sources close to the company reveal it is reportedly planning to review its Hong Kong, China and international media business.

Hong Kong Disneyland plans to review international media business
agenda australia digital greater china india media mindshare ogilvy southeast asia agenda australia digital greater china india media mindshare ogilvy southeast asia By Jane Leung

HONG KONG – As Hong Kong Disneyland’s (HKDL) contract with Mindshare comes to an end, sources close to the company reveal it is reportedly planning to review its Hong Kong, China and international media business.

Nokia | N97 Mini & Ovi Store Campaign | Hong Kong
agenda campaign carat digital agenda campaign carat digital agenda campaign carat digital

Having launched a slicker version of the N91 handset, Nokia has asked JWT, Carat and Agenda to promote the N91 Mini and the Ovi applications in Hong Kong.

Nokia | N97 Mini & Ovi Store Campaign | Hong Kong
agenda campaign carat digital agenda campaign carat digital agenda campaign carat digital

Having launched a slicker version of the N91 handset, Nokia has asked JWT, Carat and Agenda to promote the N91 Mini and the Ovi applications in Hong Kong.

Johnson & Johnson awards Acuvue Define digital duties to Ogilvy in China
agenda china ogilvy one shanghai By Benjamin Li

SHANGHAI - Johnson & Johnson (J&J) has named OgilvyOne and Neo@Ogilvy Shanghai as the new digital marketing team in China for its vision care brand Acuvue Define.

Agenda tipped to win Wal-Mart's digital business
account win agenda china digital mindshare retail By Jane Leung

SHANGHAI - Wal-Mart in China is set to appoint interactive agency Agenda to its digital business for the Chinese market.

Microsoft shortlists GroupM, Mediabrands for Windows 7 in China
advertising agenda china creative digital groupm media microsoft mindshare mrm By Anita Davis

SHANGHAI - Microsoft has shortlisted agency teams from WPP and Interpublic in its pitch for Windows 7's media, creative and digital business in China.

Wunderman Tokyo's Martin Conneen to lead agency's global Nokia account
agenda digital japan marketing By Anita Davis

TOKYO - Wunderman has restructured its global team for Nokia, relocating representative director of Wunderman International Tokyo, Martin Conneen (pictured), to London to assume the post of managing director and global client lead for the multi-million dollar account.

YTL Communications appoints Agenda and JWT to launch 4G mobile network in Malaysia
agenda malaysia marketing By Kenny Lim

KUALA LUMPUR - YTL Communications, a subsidiary of one of Malaysia's leading integrated infrastructure conglomerates, has appointed Agenda and JWT to launch its national brand communications plan to promote the country's first 4G mobile internet network.

Nokia | N97 Mini & Ovi Store Campaign | Hong Kong
agenda campaign carat digital agenda campaign carat digital agenda campaign carat digital

Having launched a slicker version of the N91 handset, Nokia has asked JWT, Carat and Agenda to promote the N91 Mini and the Ovi applications in Hong Kong.

Wrigley splits digital duties between Agenda, Agency.com in China
agenda china confectionery digital fmcg tbwa By Anita Davis

SHANGHAI - Wrigley has split the digital marketing account for its full portfolio of products in China between TBWA/Agency.com and Agenda.

Hong Kong Disneyland appoints Ogilvy & Mather and M&C Saatchi
advertising agenda disney hong kong mindshare ogilvy By Benjamin Li

HONG KONG - Hong Kong Disneyland has confirmed Ogilvy & Mather Hong Kong, the incumbent agency of five years, and M&C Saatchi as its new agencies of record.

Shanghai Volkswagen selects Agenda
account win agency agenda automotive DDB digital volkswagen By Benjamin Li

SHANGHAI - Shanghai Volkswagen, a joint venture between Volkswagen Group and Shanghai Automotive Industry Corporation, has selected Agenda Shanghai as its digital agency after a competitive pitch that involved Tribal DDB, Agency.com and incumbent Energy Source.

Johnson & Johnson in Chinese digital pitch
agenda DDB digital fmcg ogilvy pitching By Anita Davis

SHANGHAI - At least four agencies have completed a round of presentations for the digital accounts of several Johnson & Johnson consumer brands in China.

Agenda appoints Shanghai GM
agenda digital By Benjamin Li

SHANGHAI - Stephen Chu (pictured), senior account director at Agenda Shanghai, has been promoted to the newly created GM role, reporting to Clement Yip, MD of the agency.

Nokia appoints Wunderman
agenda digital marketing By Anita Davis

GLOBAL - Wunderman has edged out JWT's RMG Connect and Euro RSCG 4D for Nokia's global digital business, according to sources within the agency.

Wunderman wins Nokia digital business
account win advertising agency agenda digital By Anita Davis

GLOBAL - Wunderman has edged out JWT's RMG Connect and Euro RSCG 4D for Nokia's global digital business, according to sources within the agency.