True

agenda

What to expect at Campaign360 2025

agenda campaign360

Hundreds of brand marketers will attend the flagship event for two days of networking, inspiration, and insights from multiple stages and formats. During this time, Campaign Asia-Pacific will reveal its coveted lists of the top 50 brands and brand marketers.

Spikes Asia x Campaign is on now

agenda spikes asia

Today's lineup includes Mark Pritchard, Valerie Madon, Francis Flores, Nicola Eliot, David Guerrero and more. Register for free to participate.

Spikes Asia X Campaign is underway

agenda spikes

Today's lineup includes WPP CEO Mark Read, Mastercard global CMO Raja Rajamannar, top creatives Tara Ford, Yasuharu Sasaki, Malcolm Poyton. Register for free to participate.

CMOs set to weigh-in on creativity and effectivness

agenda spikes

SPIKES ASIA X CAMPAIGN: It's free to register for the four-day virtual experience, starting today, with top marketers from Mastercard, Visa, Spotify, Kraft Heinz, Pizza Hut, Unilever, TripAdvisor, STB, HP and more.

Emen Chong leaves Agenda to lead Tribal Shanghai

agenda DDB

SHANGHAI - DDB China Group has appointed Emen Chong (张怡敏) as general manager of Tribal Worldwide Shanghai. Prior to this, she was client service director and head of account management at Agenda China.

7-Eleven launches Rilakkuma campaign to celebrate Japanese character's 10th birthday

agenda hong kong ketchum Leo Burnett

HONG KONG - To mark the 10th anniversary of the popular Japanese children's figure Rilakkuma, 7-Eleven has launched a themed marketing campaign to drive visits and sales among fans and collectors.

Qoros Auto drives through China with AGENDA Shanghai

agenda

SHANGHAI - Qoros Auto Co has appointed AGENDA Shanghai as its digital AOR. In a high stake competitive pitch, AGENDA emerged as the overall winner. It will now be responsible for overall digital strategy, creative for Qoros website, media applications and social media.

Ecco adds digital agency Agenda to roster

agency agenda digital

SHANGHAI - Agenda has been appointed digital agency of record for Ecco.

James Wu hands over helm of Wunderman and Agenda Taiwan to A.P. Lin

agenda Leo Burnett microsoft

TAIPEI - A.P. Lin has taken over the MD role at Wunderman and AGENDA Taiwan from long-serving boss James Wu, who has left to become an entrepreneur.

Wunderman China hires Chris Jones as first executive creative director

agenda shanghai unilever volkswagen

SHANGHAI - Aiming to show commitment to its clients and bring its creative output in line with international standards, Wunderman China Group has hired creative veteran Chris Jones as its first executive creative director.

Rudi Leung steps up as GM for Tribal DDB Hong Kong and Guangzhou

agenda carat hong kong tbwa yahoo

HONG KONG - 20-year marketing veteran and well-known Hong Kong 'digital evangelist' Rudi Leung has joined DDB Hong Kong as general manager for Tribal DDB Hong Kong and Guangzhou, and director of digital and social media for DDB Hong Kong and Guangzhou.

Starbucks delegates in-house social media duties to JWT in China

agenda starbucks

SHANGHAI - Starbucks China has awarded JWT its social media engagement business for the next one year, with digital strategy (website and mobile application) still being done by Agenda.

Digital happenings this week from Twitter, Friendster, Tribal DDB and more

agenda digital

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Wunderman and Agenda open Guangzhou offices

agenda

CHINA - Wunderman and Agenda has opened the doors to new offices in Guangzhou, bringing the span of the network's offices in China to six locations in three cities.

Pfizer Nutrition targets ‘picky eating’ children with edutainment iPhone game

agenda augmented reality hong kong OMD pfizer yahoo

HONG KONG - Wyeth PE Gold milk powder has launched the 'iFood' learning game on the iPhone. The app aims to help parents and ‘picky eating’ children learn good eating habits.

James Wu to head Wunderman operations in Taiwan

advertising agenda Diageo digital taiwan

TAIPEI - Wunderman Asia-Pacific has announced that James Wu, managing director of Agenda Taiwan will assume leadership of Wunderman and Y&R offices in addition to his current responsibilities, with immediate effect.

Young population, user engagement push social media movement in Asia

agenda digital

HONG KONG - The high level of user engagement, coupled with a younger population more willing to express themselves in the blogging sphere and the high mobile adoption rate in Asia, are pushing the social media movement in Asia, social media experts said at the opening event for Social Media Week Hong Kong which kicked off yesterday.

Nokia starts 'social toy' digital campaign for N8 launch

agenda campaign carat digital

Nokia has created the first user-initiated 'social toy' digital campaign in Hong Kong as part of a marketing push for the launch of its N8 model.

YTL Communications eyes multimedia dominance in Malaysia

agenda bbh carat malaysia

KUALA LUMPUR – The 19 November launch of dual-play 4G mobile internet service Yes is just the first phase of YTL Communications' plans to roll-out the world’s first nationwide mobile quad-play – including wireless hybrid TV, by end-2011.

Agenda takes back Pepsi digital brief from Tribal DDB

agenda pepsi

SHANGHAI - Interactive agency Agenda is believed to have won back the Pepsi beverages digital account in China from Tribal DDB.