The live action and CGI animated Taika Waititi-directed spot anchors a full-blown takeover in support of the cola brand’s popular Pepsi Challenge revival.
True
pepsi
Pepsi gets (polar) bearish on the competition in savage Super Bowl spot
advertising
pepsi
the work
Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd
anytime is pepsi time
coca cola
consumer engagement
cricket
cultural relevance
digital marketing
pepsi
performance marketing
rebranding
sporting events
With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.
Brand banter or brand blunder? The fine line in cola wars
ambush marketing
brand chatter
chord
coca cola
gautam reghunath
navonil chatterjee
pepsi
shivangi shekhar
talented
thought blurb communications
titus upputuru
vinod kunj
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.
Pepsi's global brand relaunch expands to Sri Lanka with street art murals
inspiration station
pepsi
rebranding exercises
INSPIRATION STATION: The soft-drink brand brought together 90 budding artists in Sri Lanka to showcase its revamped brand identity through public art.
Pepsi's Quebec summer campaign is sealed with a kiss
pepsi
Created by Anomaly, "Ici, Quand on aime, on aime” (“Here, when we love, we love”) uses kissing as a representation of Quebecers' passion for the things they love. Including Pepsi.
Pepsi unveils new logo and identity; colours 120 markets in electric blue
pepsi
rebranding exercises
The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first.
Pepsi honours The Notorious BIG on 50th anniversary of Hip Hop
pepsi
The 50th Anniversary of Hip Hop pays tribute to an art form that originated in New York in the 1970s and shaped various artistic expressions, including rapping, DJing, breakdancing, and street art.
Pepsi takes on gender stereotypes with Samantha Ruth Prabhu
diversity
gender diversity
pepsi
The campaign will be spread across TV, digital, outdoor and social media.
Pepsi unveils a new logo: a look back at the logos through the years
pepsi
A bold leap forward, the design reflects changing consumer tastes and the brand's digital ambitions. Also, it comes just in time for Pepsi’s 125th anniversary.
Pepsi revives Derek Zoolander as its new spokesmodel
pepsi
Ben Stiller reprises his role as Zoolander in a continuation of Pepsi’s "Great Acting or Great Taste” campaign, which debuted at Super Bowl LVII.
Pepsi shows how to 'Save The Drama' this Chinese New Year
pepsi
FCB Shout Malaysia delivers a cheeky campaign aimed at alleviating typical festive frustrations whilst boosting bottle sales at this time.
Touching Pepsi film aims to bring Vietnamese overseas workers home for Tet holiday
lunar new year
pepsi
vietnam
A heart-wrenching film by Ki Saigon reflects the reality faced by Vietnam's migrant and blue-collar workers abroad, soliciting donations to bring them home.
Messy millennials in Pepsi APAC campaign
pepsi
pepsico
vaynermedia
Watch these new regional spots by VaynerMedia—to debut in Vietnam, Malaysia, Thailand and Singapore.
How Coinbase stole Pepsi's thunder as the most-talked about brand during the Super Bowl
pepsi
social media
super bowl
Even though Coinbase’s website wasn’t ready for its own success.
How reuse of ice cream tubs became a branding opportunity for Pepsi
BBDO Guerrero
pepsi
A scene from a Pepsi ad—about finding frozen squid when you're hoping for ice cream—struck a chord with Filipinos. So the cola giant capitalised on it with a fun label generator.
How Pepsi's latest campaign triumphed with Chinese social media
pepsi
It's peachy tune with Li Xian has taken off on Weibo
