Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.
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titus upputuru
Brand banter or brand blunder? The fine line in cola wars
ambush marketing
brand chatter
chord
coca cola
gautam reghunath
navonil chatterjee
pepsi
shivangi shekhar
talented
thought blurb communications
titus upputuru
vinod kunj
Ayesha Ghosh and Titus Upputuru latest exits at Dentsu India
titus upputuru
Ghosh was CEO at Taproot dentsu, while Upputuru was NCD
Dentsu Marcom appoints new ECD for India
titus upputuru
NEW DELHI - Dentsu India has named Titus Upputuru as its new executive creative director for Dentsu Marcom in India effective immediately.