The Big Game is no longer the idea — it’s the amplifier.
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Why the Super Bowl’s best ads don’t feel like ads anymore
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Anthropic’s Super Bowl debut hilariously touts Claude’s ad-free AI
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As OpenAI brings ads to ChatGPT, its popular competitor brings two cheeky spots from Mother to the Big Game, quashing any notion it will do the same.
Novartis’ Super Bowl ad encourages men to unclench their tight ends over prostate screenings
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Legendary tight ends Rob Gronkowski, Tony Gonzalez, George Kittle and more star in the “Relax, it’s a blood test” initiative.
Why Tim Hortons went with a hockey theme for its Super Bowl spot
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The ad by Gut is undeniably patriotic, but was not a “tariff brief.’
Watch: The most patriotic Super Bowl LIX ads
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A roundup of Super Bowl LIX ads that just scream ‘American patriotism.’
Nike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sports
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Doechii voices the Wieden + Kennedy spot, starring a powerhouse roster including Jordan Chiles, Sabrina Ionescu, Sha’Carri Richardson, A’ja WIlson and Caitlin Clark.
Gen Z predictions for Super Bowl LIX
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Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub.
Pringles repurposes iconic US Superbowl 'Can Hands' ad
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Pringles remakes its Super Bowl ads for the European market, poking fun at what can happen when people get their hands stuck inside a Pringles tub.
