Dove unveiled its third consecutive Big Game campaign, The Game Is Ours, to support its youth confidence initiatives.
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Dove’s Super Bowl LX spot is ‘for the girls’
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Toyota taps Kylie Kelce, Eli Manning for Pro Bowl encore game with flag football youth
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The NFL’s official automotive partner celebrated National Girls and Women in Sports Day with a star-studded flag football game and $80,000 grant.
Watch: The most patriotic Super Bowl LIX ads
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A roundup of Super Bowl LIX ads that just scream ‘American patriotism.’
Novartis’ chief marketing officer on the drugmaker’s Super Bowl ad debut
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The Swiss pharma giant is set to air a 60-second ad during Super Bowl LIX, featuring Wanda Sykes, Hailee Steinfeld, and a surprise guest, aiming to encourage early breast cancer screenings and drive awareness among women under 40.
Gen Z predictions for Super Bowl LIX
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Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub.