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novartis

Novartis’ Super Bowl ad encourages men to unclench their tight ends over prostate screenings
novartis superbowl superbowl commercials By Jameson Fleming

Legendary tight ends Rob Gronkowski, Tony Gonzalez, George Kittle and more star in the “Relax, it’s a blood test” initiative.

Novartis’ chief marketing officer on the drugmaker’s Super Bowl ad debut
novartis super bowl super bowl marketing superbowlmarketing By Jack O'Brien

The Swiss pharma giant is set to air a 60-second ad during Super Bowl LIX, featuring Wanda Sykes, Hailee Steinfeld, and a surprise guest, aiming to encourage early breast cancer screenings and drive awareness among women under 40.

Publicis Media's Starcom wins Novartis' global media review
novartis Publicis starcom By Lindsay Stein

Publicis' recently acquired Epsilon played a key role in the pitch.

Novartis launches global media review
media novartis By Ben Bold

Pharma giant's media is handled by Starcom in many markets.

Psoriasis should not make people pariahs: Novartis campaign
malaysia novartis psoriasis By Ad Nut

A Novartis campaign for Malaysia tries to create a movement for acceptance.

Listen to your heart, Novartis urges Singaporeans
health novartis By Ad Nut

DigitasLBI spot aims to help people recognise heart-failure symptoms.

Can Novartis recover from a PR nightmare in Japan?
brand crisis novartis By Byravee Iyer

Allegations that Novartis violated Japanese law while promoting a blood-pressure drug have hurt the company in one of its largest markets. Experts say the damage could be long-lasting.

Novartis opens pitch for global brand launch
global pitch novartis By Sara Kimberley

Novartis, the pharmaceutical giant, is searching for a global advertising agency to handle the international roll-out of an over-the-counter product.

Novartis to review US$600m global media business
global media novartis By Katherine Levy

GLOBAL - Novartis, the pharmaceutical giant, is gearing up to launch a review of its estimated US$600 million global media business.

McCann Healthcare China hires Jonathan Roberts for new business development
advertising china novartis pfizer By Benjamin Li

SHANGHAI - McCann Healthcare China has appointed Jonathan Roberts to the newly created role of senior business director. He assumes the role October 18.

Novartis appoints GSK's Elle von Dierer to lead global media
asia pacific novartis By Kenny Lim

GLOBAL - Novartis is set to appoint Elle von Dierer, who is currently managing agency relationships for GlaxoSmithKline in Asia-Pacific, as the pharmaceutical giant's global head of media.

Hwa Wei Grey closes its doors in Taiwan
advertising novartis taiwan By Glenn Smith

TAIPEI - Grey Group is closing its joint venture with Hwa Wei in Taiwan.

Novartis hands $16 million Voltaren Emulgel account to Starcom in China
account win china media novartis starcom By Kenny Lim

BEIJING - Swiss pharmaceutical giant Novartis is believed to have handed its Voltaren Emulgel brand's media account to Starcom in China following a competitive three-way pitch that included ZenithOptimedia and MEC.