The Big Game is no longer the idea — it’s the amplifier.
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Why the Super Bowl’s best ads don’t feel like ads anymore
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Dove’s Super Bowl LX spot is ‘for the girls’
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Dove unveiled its third consecutive Big Game campaign, The Game Is Ours, to support its youth confidence initiatives.
Check out a pair of pharma ads featured in Super Bowl LX’s program
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By
Jack O'Brien
Sun Pharma and Soleno Therapeutics are running print ads in Super Bowl LX’s programme.
Novartis’ Super Bowl ad encourages men to unclench their tight ends over prostate screenings
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By
Jameson Fleming
Legendary tight ends Rob Gronkowski, Tony Gonzalez, George Kittle and more star in the “Relax, it’s a blood test” initiative.
Hims & Hers returns with another Super Bowl ad one year after controversy
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The brand is taking aim at the wealth gap, which they also call a health gap.
Campaign’s Super Bowl LIX showcase of big game and big game adjacent ads
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By
Leslie Blount
Our round up of films from Super Bowl LIX includes tech firms like Meta, Open AI, and Google, and snack brands Doritos and Lay's.