The campaign targets young gamers in Spain and allows players to experience the symptoms of the incurable disease, including disorientation, memory glitches and space dissociation.
In a holiday season advertising blitz, the Over and Over Again campaign has plastered posters across two dozen locations in Manhattan that promote a menopause prescription that “you’ll be happy to take.”
In addition to elevating Farquhar to the top spot, Publicis Health unveiled two other executive moves as well.
The testimonials included in the ad emphasize how confusing, isolating and challenging coming out as transgender can be, especially for a teenager or young child.
Concussion Awareness Now is set to produce educational campaigns as well as other awareness efforts around head injuries and seeking care for possible concussions.
FCB Health NY’s EQL Band prototype was shortlisted at Cannes in the innovation category and recently received four awards at the London International Awards.
Health brands can’t afford to waste billions on ineffective ads. Bayer thinks it’s found the fix— and it starts with smarter creative.
Haleon’s pilot run of the screener analysed 1,500 pieces of creative for the Panadol pain relief brand across nine markets.
Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game.
The Swiss pharma giant is set to air a 60-second ad during Super Bowl LIX, featuring Wanda Sykes, Hailee Steinfeld, and a surprise guest, aiming to encourage early breast cancer screenings and drive awareness among women under 40.
The likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts, though none are posting.
The launch of Mediabrands Health comes at a time of continued change for IPG as a whole.
McNally will be based in New York and report to Publicis Groupe CEO Arthur Sadoun.
Rienow previously served as Pfizer’s UK managing director and country president.
Of note, the FDA said consumers should not discard or avoid purchasing infant formula, adding that it is unaware of any distributed products where contamination was confirmed.
In an internal memo, HH&Y CEO Donna Murphy characterized the assignment as the year’s “biggest pitch in our industry.”
Healthcare marketers’ engagement with this audience has lagged the industry's broader DE&I push.
Bioré Skincare issued a statement apologising for a TikTok influencer who promoted its products in an ad and repeatedly referenced a school shooting she survived.
The Concussion Awareness Now campaign in the US featuring Rebel Wilson was announced in December.
'Hum' is the first of two PSAs featuring Elmo that focus on fostering strong emotional wellbeing within families and breaking the stigma around mental health.
Located in Midtown Manhattan, MysteryVibe’s ad will be run on a billboard for the next week as part of an effort to destigmatise post-menopausal sexual wellness.
An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.