Campaign Asia

Having the balls to check: How a pregnancy test could save men’s lives

An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.

Fortnite takes on Alzheimer’s in awareness campaign targeting Gen Z gamers

The campaign targets young gamers in Spain and allows players to experience the symptoms of the incurable disease, including disorientation, memory glitches and space dissociation.

How Bayer is assessing the credit scores for its creative ads

Health brands can’t afford to waste billions on ineffective ads. Bayer thinks it’s found the fix— and it starts with smarter creative.

As Bluesky grows, opportunities abound for pharma brands

The likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts, though none are posting.

Matt McNally returns to Publicis as global CEO of Publicis Health

McNally will be based in New York and report to Publicis Groupe CEO Arthur Sadoun.

Pfizer to air second Super Bowl ad, doubling down on fight against cancer

Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game.

Novartis’ chief marketing officer on the drugmaker’s Super Bowl ad debut

The Swiss pharma giant is set to air a 60-second ad during Super Bowl LIX, featuring Wanda Sykes, Hailee Steinfeld, and a surprise guest, aiming to encourage early breast cancer screenings and drive awareness among women under 40.

Haleon debuts AI-powered screener to make advertising more inclusive

Haleon’s pilot run of the screener analysed 1,500 pieces of creative for the Panadol pain relief brand across nine markets.

IPG launches Mediabrands Health, a COE within IPG Mediabrands

The launch of Mediabrands Health comes at a time of continued change for IPG as a whole.

Pfizer global CMO to depart

Rienow previously served as Pfizer’s UK managing director and country president.

A new campaign that breaks the taboo of menopause with masturbation

In a holiday season advertising blitz, the Over and Over Again campaign has plastered posters across two dozen locations in Manhattan that promote a menopause prescription that “you’ll be happy to take.”

Publicis Health names Stephen Farquhar as CEO

In addition to elevating Farquhar to the top spot, Publicis Health unveiled two other executive moves as well.

Elmo stars in mental health PSA following social media trauma dump

'Hum' is the first of two PSAs featuring Elmo that focus on fostering strong emotional wellbeing within families and breaking the stigma around mental health.

MysteryVibe’s sex toy billboard in NYC thrusts menopause into spotlight

Located in Midtown Manhattan, MysteryVibe’s ad will be run on a billboard for the next week as part of an effort to destigmatise post-menopausal sexual wellness.

Check out the smartwatch band that hears heartbreats regardless of skin tones

FCB Health NY’s EQL Band prototype was shortlisted at Cannes in the innovation category and recently received four awards at the London International Awards.

Edelman-backed ad amplifies need for transgender healthcare access

The testimonials included in the ad emphasize how confusing, isolating and challenging coming out as transgender can be, especially for a teenager or young child.

FDA sends warning letters to three baby formula manufacturers

Of note, the FDA said consumers should not discard or avoid purchasing infant formula, adding that it is unaware of any distributed products where contamination was confirmed.

Bioré apologises for TikTok influencer mentioning school shooting in ad

Bioré Skincare issued a statement apologising for a TikTok influencer who promoted its products in an ad and repeatedly referenced a school shooting she survived.

Rebel Wilson wields a flamethrower, nunchucks in concussion PSA

The Concussion Awareness Now campaign in the US featuring Rebel Wilson was announced in December.

Rebel Wilson shares concussion story for Abbott and brain injury association

Concussion Awareness Now is set to produce educational campaigns as well as other awareness efforts around head injuries and seeking care for possible concussions.