Bad Bunny’s Spanish-language halftime show helped deliver the second-most-watched broadcast in US history.
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Ad creatives share the Super Bowl LX spots they wish they worked on
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For Question of the Week, Campaign asked Adland to share the Super Bowl LX work they wish they did.
Sabrina Carpenter builds the ideal boyfriend out of Pringles for Super Bowl LX
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The pop star’s Super Bowl debut leans into Gen Z’s ‘unhinged’ sensibility—and an increasingly gender-diverse NFL audience.
Dove’s Super Bowl LX spot is ‘for the girls’
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Dove unveiled its third consecutive Big Game campaign, The Game Is Ours, to support its youth confidence initiatives.
Toyota taps Kylie Kelce, Eli Manning for Pro Bowl encore game with flag football youth
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The NFL’s official automotive partner celebrated National Girls and Women in Sports Day with a star-studded flag football game and $80,000 grant.
Bad Bunny arrives at Super Bowl LX early for Apple Music pre-Halftime Show event
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Following the NFL’s announcement that ICE won’t be present at SB LX, Apple Music interviewed the Puerto Rican rapper about his goals to ‘connect’ global fans with music.
Novartis’ chief marketing officer on the drugmaker’s Super Bowl ad debut
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The Swiss pharma giant is set to air a 60-second ad during Super Bowl LIX, featuring Wanda Sykes, Hailee Steinfeld, and a surprise guest, aiming to encourage early breast cancer screenings and drive awareness among women under 40.
Watch: The most patriotic Super Bowl LIX ads
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A roundup of Super Bowl LIX ads that just scream ‘American patriotism.’
Beauty brand Dove returns to 2025 Super Bowl
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Similar to its 2024 ad, the spot will focus on the issue of low body confidence with younger girls in sports.
How Ogilvy DC helped the Japanese embassy answer the Super Bowl’s most ‘pressing question’
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Will Taylor Swift make it to the Super Bowl on time? The embassy penned a witty — and reassuring — response.
Brand Super Bowl playbook: Scenario planning for everything Taylor Swift
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Marketers are ready to pounce on the biggest topic of Super Bowl LVIII. Bet that at least one of them will fumble.
Watch all of the Super Bowl LVIII ads
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Brands lean into celebrity and humor for the Big Game.
How brands are advertising around Super Bowl LVIII
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With an in-game spot costing up to $7 million, brands are finding creative ways to be at the Super Bowl without paying to be in it.
Microsoft’s last minute Super Bowl ad showcases everyday uses of AI
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Sixty second spot will broadly launch the company’s Copilot AI chatbot.
Will Bud Light’s celebrity-heavy Super Bowl strategy win consumers back?
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The beer brand is leaning into partnerships with straight white men. Marketers say this might work for its lapsed customers, but few others.
Carl Weathers dies at 76; FanDuel to adjust Super Bowl plans
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He played the role of Gronkowski’s trainer in the Kick of Destiny 2 campaign.
Dove’s Super Bowl LVIII campaign shows the effects of body insecurities on young girls in sports
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The brand teamed up with Kylie Kelce to premiere the spot.
Dove returns to Super Bowl LVIII to advocate for girls in sports
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The brand continues to promote body confidence at the Big Game.
Why Serena Williams was in two Super Bowl ads for alcohol brands
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Brands have to make concessions when working with the world’s biggest stars.
Why the Super Bowl’s top advertisers are targeting the 50+ demo
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With younger audiences cutting back on spending, marketers are wise to focus on the 50+ audience at this year’s Super Bowl.