After the pop star and Kansas City Chiefs tight end announced their engagement, 20 brands were quick to respond.
True
taylor swift
Brands are loving Taylor Swift's engagement: top trendjacking moments
taylor swift
travis kelce
trendjacking
What Swifties can teach CMOs about the internet
marketing
taylor swift
Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
16 brands react to Taylor Swift’s ‘Tortured Poets Department’ album release
taylor swift
Plus, how the star decided to roll out her new music.
How brands are harnessing Taylor Swift mania in APAC
singapore
taylor swift
As ‘Swift-mania’ hits Singapore with the singer's sold out Eras Tour, Campaign explores how the American superstar has created a marketing frenzy in the region while providing a golden opportunity for brands to connect with fans in innovative ways.
You belong with me: Gen Z leads the Swiftie surge in Singapore's love story with the pop icon
taylor swift
As Taylor Swift gears up to spend the next 12 days in the Lion City, YouGov's new findings reveal that it's Gen Z, not millennials, who are truly in their Swiftie eras on all-things TayTay in 2024.
How Ogilvy DC helped the Japanese embassy answer the Super Bowl’s most ‘pressing question’
ogilvy
super bowl
taylor swift
Will Taylor Swift make it to the Super Bowl on time? The embassy penned a witty — and reassuring — response.
Brand Super Bowl playbook: Scenario planning for everything Taylor Swift
super bowl
taylor swift
Marketers are ready to pounce on the biggest topic of Super Bowl LVIII. Bet that at least one of them will fumble.
Brands were not ready for Taylor Swift's new album announcement
taylor swift
Some tried to get ahead of the announcement and got it wrong.
Why engaging with Taylor Swift’s devoted fanbase boosted Spotify’s global top artist campaign
spotify
taylor swift
Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.
Obsessed: Tapping into the power of superfandom in APAC
genz
pop culture
taylor swift
Three in five Gen Z identify as a superfan in some way. From tears to cheers, screaming Switfies to fan misbehaviour, emotions and entertainment are goldmines for brands. Canvas8’s Elly Lau reveals Asian trends and behavioural insights.
Aligning with Taylor Swift is the ultimate brand power move — just ask the NFL
taylor swift
With Swift at the height of her stardom, any brand peripherally aligned with her is reaping the benefits.
The summer of female spending power
barbie
taylor swift
From Barbiemania to Taylor Swift’s Eras Tour phenomenon, the power of young, female spenders is in the spotlight this summer.
Alibaba signs Taylor Swift to perform at 11.11 sales gala
alibaba
taylor swift
Swift joins international and local stars performing at the 11.11 Countdown Gala in Shanghai leading up to the world's biggest shopping event.
Taylor Swift: Look what you taught us about marketing
marketing
taylor swift
Look what the singer's new video made Cheryl Ng of Xaxis Group do: write this column about Swift's marketing and PR savvy.