Brand Super Bowl playbook: Scenario planning for everything Taylor Swift
Marketers are ready to pounce on the biggest topic of Super Bowl LVIII. Bet that at least one of them will fumble.
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Evolution, not extinction: How brands and agencies are responding to the war on DEI
Amid feverish opposition, many companies aren’t backing off diversity, equity and inclusion work, but they are talking about it differently.
4 flashpoints in the Trump White House's war with legacy media
From banning AP correspondents to canceling subscriptions, here are a few ways the Trump administration is intentionally stressing its own relationship with mainstream journalists.
From SEO to GEO: How agencies are navigating LLM-driven search
AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization.
FGS deal sets new benchmark for private equity in PR
While some say KKR is paying a control premium for the WPP asset, others believe 15 times earnings represents a transformation in how PE views the comms sector.
For brands, planning for the 2028 Olympic Games is off and running
Wowed by the success of the Paris Olympics, marketers are wasting no time getting ready for the Los Angeles Games in four years.
'Hollywood has a knack for always coming back': Entertainment PR agencies optimistic as writer's strike ends
United Entertainment Group, Lobeline Communications, Berk Communications and ShapiroPR share what the rest of the year looks like.
It's AI's time in the sun at Cannes
Artificial intelligence probably won’t win a Grand Prix but it will be the hot topic of conversation.
Why more PR agencies are becoming B Corps
The process is hard and maintaining it is even harder, but firms say B Corp status has cultural and bottom-line benefits.
'Legitimate anxiety': Anti-LGBTQ activists flex muscles, brands get tentative about Pride
Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.
The summer of ‘Barbie’: Marketers have nothing but love for film’s ubiquitous promo blitz
The color pink is everywhere a week before the film debuts in US theatres.
‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink
Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.
‘A big step back’: Creative leaders fear brands will retreat from LGBT support after Bud Light backlash
Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.
The end of TikTok? Influencer marketing pros prep for possible ban in US
The super-popular app is in the crosshairs of both Democrats and Republicans, worrying content creators and the brands that work with them.
Did FTX kill crypto? Not for the PR agencies working in the sector
Firms are finding silver linings — and plenty of media placement opportunities — for crypto clients amid FTX’s collapse.
When ‘grassroots’ public affairs work crosses a line
Two highly publicised incidents have come to light of firms flirting too closely with the ‘dark arts’ side of the business.
TikTok diplomacy: Why politicos are hailing the White House’s outreach to creators
People who are mocking strategy don’t understand the breadth and reach of the platform, say West Wing and campaign veterans.
Buckle up: Even more wage inflation is coming for agencies
Employees are paying more at the pump, the grocery store and everywhere else, and they’re looking to companies to make up the difference.
Facebook is once again failing at crisis response. Will it matter this time?
Experts say the company’s point-by-point rebuttal of a Wall Street Journal investigation is missing the point: empathy.
Get vaxxed or get out: Employee demand is spurring agency vaccine mandates
In the US, it’s not government policy as much as employee activism that is driving agency vaccine mandates.
Dear Facebook, you’re really not helping yourself
But here’s how you could start.
Influencers want to be paid more than ever. Blame the pandemic
How much are influencers worth? Covid-19 is making the question even more complicated.
Clubhouse lessons for brands from Demi Lovato
And experts on whether to use the booming app, why Clubhouse measurement is a bummer and how rivals plan to respond.
Does the PR industry have an ageism problem?
Yes, say veterans who accuse agencies of missing the big picture while “fetishizing youth.”
A return to the Obama comms playbook? Not exactly
The Biden administration will be night and day from the Trump White House, but also distinct from the last Democratic president.
Why QSR brand top the social media foodchain
And the "nugget" other industries can take away from their success.