Alison Weissbrot

EXCLUSIVE: Led by former TBWA Worldwide CEO Troy Ruhanen, OAG aims to scale innovation and knowledge sharing across the holding company’s creative networks.

As marketers struggle to navigate the right moment to latch onto online trends, they can look to Harris and her team as a blueprint.

Dan Wieden’s first copywriter who was behind much of Wieden + Kennedy's most famous work, fought a 20-year battle with cancer.

Recent work created in-house by tech firms has received backlash for not getting the tone right. Perhaps the external input of an agency team would help.

All eyes are on Google’s next antitrust trial for dominance in ad tech in September.

Kate Jhaveri caught up with Campaign US about the challenges and opportunities of leading a brand that’s setting the course of both marketing and culture.

Revenue grew 6% year over year as the ‘challenger holding company’ won new clients such as Chevy and Cadillac.

The Accenture Song CEO speaks with Campaign about his vision for the company and where creativity plays a role.

EXCLUSIVE: April Quinn will oversee the region as Americas president in digital agency’s latest restructure.

Apple’s latest ad for the new iPad pro has been panned online, but creative leaders don’t all agree with the pile-on.

The holding company is eyeing international expansion and digital transformation for growth.

Americas CCO Chris Beresford-Hill will step into his role at the end of the year.

On the 20th anniversary of the iconic campaign, Campaign asked industry experts why they think the platform continues to endure—especially during a time when inclusion is facing pushback.

Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.

Ahmed talks about 30 years at AKQA and how the agency stays ahead of the curve.

EXCLUSIVE: Wertime will lead the new global division alongside his dual role as co-CEO of Ogilvy APAC.

The ad industry is experimenting heavily with gen AI, but deploying it widely on client work comes with too many liabilities.

Pooling together resources will allow the companies to more aggressively compete with deep-pocketed tech giants, but they risk cannibalising their own linear businesses, according to analysts and media buyers.

Asia-Pacific led Q4 revenue declines due to dips in China and Japan. CEO Philippe Krakowsky estimates the holding company will invest roughly $80 million in AI this year.

CEO John Wren resists pegging a number to Omnicom’s AI investment after a series of announcements from his peers.

Nelly Kennedy departs amid a major media review and ahead of a big Super Bowl moment for the automaker.

The retention continues a relationship that began in 2009.

GroupM’s global CEO chats about the network’s strategy to further simplify as part of parent WPP’s $160 million cost-cutting drive.

Recent controversy over two Calvin Klein campaigns raises the question of who defines what constitutes objectification and what makes a great “big idea.”

From generative AI to DE&I, here are the topics Campaign is investigating this year.

From more alignment on pitches to exploring new business models, agency CEOs and marketing leaders share their resolutions for a better working relationship.

An early January pitch is an ad exec’s worst nightmare.

EXCLUSIVE: She continues to infuse data and audience-driven intelligence into the creative agency’s processes and lead FCB Six.

EXCLUSIVE: He fills the role previously held by Omnicom chief strategy officer Alex Hesz.

The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.

Tensions within OpenAI’s board spotlight the challenge of commercialising AI and establishing competitive advantage while also setting up guardrails.

EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.

Q3 organic net revenue declined 7% YOY as the holding company was hit by a pullback from tech clients, among other factors.

The holding company reported a 0.4% organic growth decrease year-on-year as it continues to face pressure from lower spending by tech and telecom clients and underperformance of its digital agencies.

Global companies are suspending operations in Israel and asking employees to work from home as they express support for teams in the region and Jewish colleagues around the globe. The complexity of the situation leaves business leaders and marketers again walking a geopolitical tightrope.

EXCLUSIVE: Former CEO and 38-year DDB vet Marty O’Halloran will step into chairman role.

The six month review concluded with Omnicom’s media network picking up the $600 million business in North America, Europe and Latin America.

EXCLUSIVE: Nicola Lewis is elevated to global chief solutions officer in a new structure that aims to make Nexus and its performance solutions easier for clients to access.

From Barbiemania to Taylor Swift’s Eras Tour phenomenon, the power of young, female spenders is in the spotlight this summer.

The holding company’s organic growth dipped 5% YOY in Q2, prompting it to downgrade its full-year outlook and lay off staff.

The holding company lowered its growth forecast as a pull back in tech company spending ate into its US and global growth.

The holding company’s organic net revenue suffered as tech clients “weighed significantly” on growth and digital agencies continued to underperform.

The holding company CEO spoke to investors about recent AI investments during its second quarter earnings call, in which it reported 3.4% organic growth.

The sportswear brand’s account was previously held by Publicis Media.

Despite factors such as a challenging economic outlook, advertising new business is expected to be buoyant in Q3, with retail, media and travel just some sectors predicted to witness plenty of pitches. Campaign looks at what drives activity in these areas in the UK, US and Asia-Pacific.

EXCLUSIVE: The former VMLY&R Commerce chief experience officer replaces Sophie Daranyi, who is leaving to pursue opportunities in consulting and nonprofit work.

With so many brands disappointing and retreating this Pride month, companies have an opportunity to double down on their values and stand out.

EXCLUSIVE: GroupM global investment lead Andrew Meaden shares how the world’s largest media buyer is approaching a changed media landscape ahead of the 2023 upfronts.

EXCLUSIVE: GroupM global investment lead Andrew Meaden shares how the world’s largest media buyer is approaching a changed media landscape ahead of the 2023 upfronts.

As the agency business faces economic uncertainty and reshapes itself for the future of work, holding companies are leaning into artificial intelligence and offshoring.

Sadoun talks through the holding company’s strong Q1 2023 results and gives insight into his strategy for the business, talent and more.

The French holding company said it has grown by nearly 50% since 2019 as its platform model pays off.

CEO John Wren spoke about economic uncertainty related to rising interest rates and shared more about the group’s RTO plans.

Nathan Brown joins from UM to infuse audience thinking across the network.

The measurement giant regains certification for its flagship national TV measurement product just ahead of 2023 upfront.

EXCLUSIVE: Wren spoke with Campaign US about recent changes to Omnicom’s office return policy, his outlook on the business for the second half of the year and his vision for Omnicom’s future.

It’s another cautionary tale of chasing the next shiny object.

Tech columnist Kevin Roose’s New York Times column depicts the dystopian possibilities of generative AI in stark light — and the implications for brands are real.

The YouTube CEO steps down after nine years at the helm of the world’s largest video sharing site and nearly 25 years at Google.

EXCLUSIVE: The media agency joins the IPG-owned media holding company after spinning out of MullenLowe in 2019.

With global economic uncertainty showing no sign of easing, what impact will it have on luxury brands that have so far shown resilience?

Despite strong 7% y-o-y organic growth in 2022, Interpublic Group expects softness at agencies including R/GA and Huge to drag on 2023 performance.

With the likes of Netflix and Disney+ bringing in advertising-supported subscriptions, Campaign examines the impact this will have on traditional TV advertising in different regions.

The holding company is seeing tailwinds from e-commerce, healthcare and media but remains cautious in its 2023 outlook.

The initiative, which aims to raise awareness and support for people struggling with cancer in the workplace, will launch a consumer-facing campaign at Super Bowl LVII.

Tech companies laid off thousands of workers in the past month, casting a dark shadow over the white-collar labor market — but the impact on the agency sector is unlikely to be as grim.

Ad buyers are generally supportive of Nielsen’s attempt to overhaul its measurement systems but are still building towards a world with multiple currency providers.

Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.

Q4 2022: As energy prices skyrocket and half the world enters a third winter with Covid, Campaign explores how brands are investing in and adopting new advertising strategies in the face of an impending recession.

The review impacts all of the pro football league’s current media agencies.

EXCLUSIVE: The prolific industry analyst has been president of global business intelligence at the media buying giant for nearly three years.

Between human rights violations, a corruption scandal and a global recession, the 2022 FIFA World Cup soccer tournament poses a tricky balancing act for advertisers.

Campaign asked ad executives and industry sustainability experts about how the messaging has changed at this year’s global climate summit—and whether adland has stepped up its role in fighting the climate crisis.

Social-media platform, which has witnessed a ‘massive drop’ in ad revenue, was already a minor platform on ad plans, according to media agency executives.

Ads leading up to the U.S. midterm elections next week are not just negative, they are also misinforming, angering and exhausting the public.

The holding company joins WPP, Publicis, IPG and Omnicom in posting growth in Q3.

The new team will be led by former Sizmek CEO and Amazon Advertising director Mark Grether.

The Critical Mass vet will work on driving integration and innovation for the holding company’s top 50 clients.

Bulchandani shares her global vision for the iconic WPP agency and her perspectives on talent, creativity, diversity and the agency business.

Wieden, co-founder of the iconic advertising agency and adland icon, passed away on Saturday at 77 years old.

Vyas will articulate and lead the agency’s global customer experience offer by working with disciplines across the group.

Brands continue to be recognised by big award shows for purposeful work, but these eye-catching ideas often end up having no impact on real people.

With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event.

Agencies are working to make their own operations sustainable but they remain committed to working for fossil fuel clients.

The campaign by Women that Fight, a coalition of advertising creatives, takes the dystopian view that women can protect themselves from abortion restrictions by abstaining from sex – and using a sex toy instead.

The global production network, operating in 173 countries, brings production to the top of the creative process and integrates it throughout.

As the tech company goes through a mass restructuring the advertising industry expects short-term pain—but remains hopeful about Snap’s long-term outlook.

Main joined Ogilvy from Deloitte Digital in 2020 and oversaw a transformation of the network; longtime McCann vet Bulchandani steps into his shoes.

The 10-year McCann veteran joins the Omnicom-owned creative network to bolster its global strategy.

Virginia-based Northrop Grumman is well-known in government circles, but it has been doubling down on its brand communications to attract new talent and investors.

The shop's global chief creative officer and chief medical explore the intersection of creativity, technology and health.

The holding company grew 16% organically in Q2 thanks largely to digital services and integration between creative and media.

Regulatory pressures, lack of industry enthusiasm and potential cost hits continue to delay the inevitable.

Question of the week: As tech companies lay off staff and freeze hiring, Campaign US asked industry leaders whether the ad industry stands to benefit.

Continued volatility on the talent front meets a cooling of the ad market amid a tough economic outlook.

Q2 earnings dropped just after news of a new leadership team at McCann Worldgroup.

Growth projections slow as the holding company remains cautious in an unpredictable macroeconomic environment.

Caverly, who ran the General Motors account for parent McCann Worldgroup, completes MRM’s global executive leadership bench.

UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.