Campaign Asia

Creative Theory Agency draws focus to vital need for inclusive AI

What Prompted You? campaign shows the importance of equitable access to AI tools as the tech gains mainstream adaptation.

New Balance boasts deep roots and universal appeal in Grey Days film

Shot in 16mm, the seven-minute film shows various subcultures’ attachment to the brand.

Why brands are leaning into spoofing film genres

Leaning into entertainment storytelling catches consumer attention while giving brands more creative freedom.

Brands plan for a quiet Pride Month

Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.

As companies pull back on DE&I, their brands will suffer

Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term.

Barbie launches inclusive brand campaign geared toward parents

The campaign, targeted toward adults with children in their lives, shows Barbie dolls as tools for fueling imagination and confidence.

Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'

The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.

How brands are evolving their women’s sports alliances for the Olympics

As the Olympics hit parity between men and women athletes, are marketers reflecting this shift?

Nike follows up on 'Winning isn’t for everyone' for the Paralympics

The spot, narrated by fencer Bebe Vio, posits that getting the Olympics isn’t the end goal—winning is.

Hinge turns match stories into BookTok-worthy romances

The work tapped six contemporary writers to capture the stories of couples who found each other on the app.

BBDO’s Andrew Robertson becomes chairman, Nancy Reyes elevated to worldwide CEO

Robertson shifts into the new position after two decades as BBDO’s president and CEO.

Rapp appoints Jeannine Falcone as global CEO

EXCLUSIVE: Falcone steps in from Accenture Song to fill the role as Marco Scognamiglio retires.

Stagwell named global lead for creative campaigns and social content at Adobe

The partnership hands remits to five Stagwell agencies.

Watch: Naomi Campbell, Gigi Hadid and RuPaul star in documentary-style campaign for Maybelline

The work aims to reintroduce the brand’s iconic Instant Erase Concealer to a younger generation.

Dept hires Andrew Dimitriou as global chief client and growth officer

EXCLUSIVE: He departs VML after six years at the agency.

Canva’s new brand platform encourages employees to get creative at work

The campaign, Love Your Work, marks Canva’s move from product education into brand building.

Clean Creatives releases the 2023 F-List: 'There’s no creativity on a dead planet'

The annual report dropped yesterday, accompanied by an out-of-home campaign aimed at holding company employees.

Aligning with Taylor Swift is the ultimate brand power move — just ask the NFL

With Swift at the height of her stardom, any brand peripherally aligned with her is reaping the benefits.

New Zealand's Attivo Group acquires IPG agencies Deutsch New York and Hill Holiday

The acquisitions further the relationship between IPG and the three-year-old marketing services company.

Backlash against Zara’s Gaza-resemblant campaign underlines importance of impact over intention

Industry experts say the fact that the campaign made it to launch highlights a potential lack of internal checks and balances.

Jonathan Mildenhall appointed as Rocket Companies’ first CMO

He will remain chair at TwentyFirstCenturyBrand, his branding and marketing consultancy, as he starts his new position on January 8.

GLAAD and Kantar uncover “insufficient” LGBTQIA+ representation in ad industry

In their inaugural Advertising Visibility Index, the two partners find LGBTQIA+ representation in advertising to be alarmingly inadequate.

Accenture and TD Bank unveil coalition aimed at increasing disability inclusion in marketing and communications

EXCLUSIVE: In partnership with Disability:IN, it aims to create measurable change by sharing resources across industries and competitors.

Clean Creatives, agencies urge B Lab to rethink B Corp certifications for agencies with fossil fuel clients

In the wake of Havas’ appointment as Shell’s media agency of record, Clean Creatives and other B Corp-certified agencies are demanding that B Lab strip accreditation from agencies with fossil fuel clients.

Tinder partners with Mean Girls’ Jonathan Bennett to fight toxic online dating behaviors

Get in, loser – it’s (almost) October 3, and we’re fighting romance scams.

Inside Dove’s armpit-heavy New York City campaign

The brand’s “free the pit” messaging is a response to the widespread lack of “armpit confidence” amongst women and girls.

Comscore and SeeHer expand gender equality measurement to digital platforms

The audience measurement company partnered with SeeHer in the US to extend the scoring system to digital advertising.

McCann poaches Havas North America CEO Stephanie Nerlich as global president

Nerlich, who has been at Havas since early 2020, will begin at McCann effective immediately.

How and when brands should respond when misinformation goes viral

In recent months, many brand controversies have been rooted in misinformation and false allegations. But experts say it’s not always imperative to right those wrongs.

Why engaging with Taylor Swift’s devoted fanbase boosted Spotify’s global top artist campaign

Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.

KFC criticized for playing into racist stereotypes in new OOH campaign

The reaction to the campaign shows a chasm between industry and audience perceptions, and highlights the work around DE&I that still needs to be done in the advertising world.