Watch: Naomi Campbell, Gigi Hadid and RuPaul star in documentary-style campaign for Maybelline
The work aims to reintroduce the brand’s iconic Instant Erase Concealer to a younger generation.
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Dept hires Andrew Dimitriou as global chief client and growth officer
EXCLUSIVE: He departs VML after six years at the agency.
Rapp appoints Jeannine Falcone as global CEO
EXCLUSIVE: Falcone steps in from Accenture Song to fill the role as Marco Scognamiglio retires.
Stagwell named global lead for creative campaigns and social content at Adobe
The partnership hands remits to five Stagwell agencies.
DDB hires Chris Nurko as global director of brand integrity and experience
EXCLUSIVE: The newly created role brings Nurko to DDB from another Omnicom holding, Interbrand.
Angela Zepeda to lead marketing at X
The former Hyundai CMO and CCO fills a role left vacant since late 2022.
IPG announces flat Q3; RGA and Huge held for sale
The holding company’s full-year organic growth forecasting remains at 1%.
As companies pull back on DE&I, their brands will suffer
Several brands have publicly abandoned DE&I efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term.
Hinge turns match stories into BookTok-worthy romances
The work tapped six contemporary writers to capture the stories of couples who found each other on the app.
Nike follows up on 'Winning isn’t for everyone' for the Paralympics
The spot, narrated by fencer Bebe Vio, posits that getting the Olympics isn’t the end goal—winning is.
Barbie launches inclusive brand campaign geared toward parents
The campaign, targeted toward adults with children in their lives, shows Barbie dolls as tools for fueling imagination and confidence.
BBDO’s Andrew Robertson becomes chairman, Nancy Reyes elevated to worldwide CEO
Robertson shifts into the new position after two decades as BBDO’s president and CEO.
Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'
The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.
How brands are evolving their women’s sports alliances for the Olympics
As the Olympics hit parity between men and women athletes, are marketers reflecting this shift?
Change the Ref urges international adoption of US kids plagued by gun violence
The nonprofit’s latest campaign, Save us from the USA, targets international citizens to raise awareness for lack of gun violence reform in the U.S.
Creative Theory Agency draws focus to vital need for inclusive AI
What Prompted You? campaign shows the importance of equitable access to AI tools as the tech gains mainstream adaptation.
Brands plan for a quiet Pride Month
Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.
Assembly hires Pele Cortizo-Burgess as its first global chief strategy officer
Cortizo-Burgess leaves Initiative to bring his experience guiding inclusive media strategy to Assembly.
Campaign Global Forecast Q2 2024: Tech brands' ad spend set to return
The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?
Why brands are leaning into spoofing film genres
Leaning into entertainment storytelling catches consumer attention while giving brands more creative freedom.
Lessons from 20 years of Dove’s Campaign for Real Beauty
On the 20th anniversary of the iconic campaign, Campaign asked industry experts why they think the platform continues to endure—especially during a time when inclusion is facing pushback.
Pfizer moves creative from IPG to Publicis after just 10 months
Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
CreativeX study: Advertising continues to overlook and stereotype dark-skinned and older women
CreativeX founder and CEO Anastasia Leng said the findings represent a “gap between intent and action” in the industry.
Watch: KitchenAid used a real user review to write a love song for its dishwasher
Sam Nelson Harris of the band X Ambassadors gives the song the indie pop treatment.
Dove makes aging an aspiration in Beauty Never Gets Old campaign
The campaign celebrates the 67th anniversary of its Beauty Bar by casting only women over 60.
Canva’s new brand platform encourages employees to get creative at work
The campaign, Love Your Work, marks Canva’s move from product education into brand building.
New Balance boasts deep roots and universal appeal in Grey Days film
Shot in 16mm, the seven-minute film shows various subcultures’ attachment to the brand.
Dove’s Super Bowl LVIII campaign shows the effects of body insecurities on young girls in sports
The brand teamed up with Kylie Kelce to premiere the spot.
Ben & Jerry’s board calls for a ‘permanent and immediate’ ceasefire in Gaza
It is one of the most direct brand responses to the war since it began on October 7.
Will Bud Light’s celebrity-heavy Super Bowl strategy win consumers back?
The beer brand is leaning into partnerships with straight white men. Marketers say this might work for its lapsed customers, but few others.
New Zealand's Attivo Group acquires IPG agencies Deutsch New York and Hill Holiday
The acquisitions further the relationship between IPG and the three-year-old marketing services company.
Jonathan Mildenhall appointed as Rocket Companies’ first CMO
He will remain chair at TwentyFirstCenturyBrand, his branding and marketing consultancy, as he starts his new position on January 8.
Tinder partners with Mean Girls’ Jonathan Bennett to fight toxic online dating behaviors
Get in, loser – it’s (almost) October 3, and we’re fighting romance scams.
Backlash against Zara’s Gaza-resemblant campaign underlines importance of impact over intention
Industry experts say the fact that the campaign made it to launch highlights a potential lack of internal checks and balances.
Why engaging with Taylor Swift’s devoted fanbase boosted Spotify’s global top artist campaign
Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.
How a divisive political climate is reshaping brand-influencer relationships
As brands pull back from taking stances on polarising issues, influencer partnerships are being examined under the microscope.
Assembly promotes Rick Acampora to global CEO
EXCLUSIVE: Meanwhile, James Townsend assumes the role of EMEA CEO at parent company Stagwell.
Accenture and TD Bank unveil coalition aimed at increasing disability inclusion in marketing and communications
EXCLUSIVE: In partnership with Disability:IN, it aims to create measurable change by sharing resources across industries and competitors.
Clean Creatives, agencies urge B Lab to rethink B Corp certifications for agencies with fossil fuel clients
In the wake of Havas’ appointment as Shell’s media agency of record, Clean Creatives and other B Corp-certified agencies are demanding that B Lab strip accreditation from agencies with fossil fuel clients.
Aligning with Taylor Swift is the ultimate brand power move — just ask the NFL
With Swift at the height of her stardom, any brand peripherally aligned with her is reaping the benefits.
Clean Creatives releases the 2023 F-List: 'There’s no creativity on a dead planet'
The annual report dropped yesterday, accompanied by an out-of-home campaign aimed at holding company employees.
Comscore and SeeHer expand gender equality measurement to digital platforms
The audience measurement company partnered with SeeHer in the US to extend the scoring system to digital advertising.
ChildFund PSA calls out AI’s role in the proliferation of child sexual abuse material online
The campaign features a predator who describes how “there’s never been a better time to be a monster.”
KFC criticized for playing into racist stereotypes in new OOH campaign
The reaction to the campaign shows a chasm between industry and audience perceptions, and highlights the work around DE&I that still needs to be done in the advertising world.
Inside Dove’s armpit-heavy New York City campaign
The brand’s “free the pit” messaging is a response to the widespread lack of “armpit confidence” amongst women and girls.
McCann poaches Havas North America CEO Stephanie Nerlich as global president
Nerlich, who has been at Havas since early 2020, will begin at McCann effective immediately.
How and when brands should respond when misinformation goes viral
In recent months, many brand controversies have been rooted in misinformation and false allegations. But experts say it’s not always imperative to right those wrongs.
Nearly five months after Bud Light’s botched Mulvaney partnership, trans influencers—and brands—are still feeling the impact
The Bud Light Dylan Mulvaney controversy continues to have ripple effects on LGBTQIA+ creators.
Do the WeRQ and DNA unite to encourage more of the ad industry to feel safe coming out
The Come Out to Work initiative aims to spotlight the value of creating an inclusive environment and position the LGBTQIA+ viewpoint as a potential career advantage.
Barbie and Ken are on Bumble in new brand partnership
Bumble is host to the latest hot pink partnership, which promotes the app’s message-before-match Compliments feature.
How agencies are addressing mental health in the workplace — and what they can do better
Agencies are taking increased steps to support the mental health and well-being of their employees. But simply offering unlimited paid time off or adding a new ERG won’t cut it, according to creative talent.
GLAAD and Kantar uncover “insufficient” LGBTQIA+ representation in ad industry
In their inaugural Advertising Visibility Index, the two partners find LGBTQIA+ representation in advertising to be alarmingly inadequate.
Target removes trans-inclusive products from Pride lineup
The retailer said in a statement that it is pulling some products from stores to protect the safety of its workers.
How Bud Light’s abandonment of the trans community could influence Pride
In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.