The launch of the iPhone 17 series, Chanel's cruise 2025/26 show and Decathlon's Mega Sports Fest led to the strongest spikes in consumer ad recall in September.
True
singapore
40 Under 40 2025: Sarissa Rodriguez-Schwartz, SJS Group
40 under 40
40 under 40 2025
group
marcomms
sarissa rodriguezschwartz
singapore
sjs
Known for her innovative and culturally resonant brand strategies, Rodriguez-Schwartz excels at delivering the ‘wow’ factor in consumer F&B experiences.
40 Under 40 2025: Kimming Yap, Creativeans
40 under 40
40 under 40 2025
creativeans
kimming yap
marcomms
singapore
Artist, entrepreneur, inventor, author and teacher, Kimming Yap has crafted an extraordinary career for himself and others… all by design, but always ready to pivot.
40 Under 40 2025: Dylan Yu, Oppo
40 under 40
40 under 40 2025
dylan yu
marcomms
oppo
singapore
In just half a decade, Dylan Yu has shaped Oppo from a budget player into a culturally attuned, community-conscious market leading smartphone brand in Singapore.
40 Under 40 2025: Esther Ng, Burson
40 under 40
40 under 40 2025
burson
esther ng
marcomms
singapore
At 32, Ng shows how integrated communications can go beyond campaigns, using her skills to deliver results, inspire her team, and support the communities she cares about.
Women to Watch 2025: Shraddha Tawate, Klick Health
advertising
apac
klick health
leadership
marcomms
media
shraddha tawate
singapore
women to watch
women to watch 2025
She started in scrubs, now she's scripting the future of healthcare marketing across Asia.
Women to Watch 2025: Sheena Supaya, Publicis Media
advertising
apac
leadership
marcomms
media
publicis media
sheena supaya
singapore
women to watch
women to watch 2025
A steady force behind Publicis Media’s international success, Supaya blends commercial acumen with people-first leadership—delivering growth, retaining and winning clients, and nurturing the next generation of talent.
Women to Watch 2025: Vicky Jones, 54
54
advertising
apac
leadership
marcomms
media
singapore
vicky jones
women to watch
women to watch 2025
As Asia managing director of 54, Jones is leading marketing for major global tournaments like LIV Golf and the International Series while driving commercial growth and using sport as a platform for meaningful impact.
Women to Watch 2025: Mimi Lu, Dentsu
advertising
apac
Dentsu
leadership
marcomms
media
mimi lu
singapore
women to watch
women to watch 2025
Lu’s work weaves culture, technology, and creativity into scalable systems—sets new standards for strategy at Dentsu APAC and beyond.
Women to Watch 2025: Amelia Cheng, We Communications
advertising
amelia cheng
apac
leadership
marcomms
media
singapore
we communications
women to watch
women to watch 2025
From forensic science to frontline storytelling, Amelia Cheng has never been one to follow the script… and that’s exactly what sets her apart in the comms landscape.
Women to Watch 2025: Melissa Lim, Standard Chartered Bank
advertising
apac
leadership
marcomms
media
melissa lim
singapore
standard chartered bank
women to watch
women to watch 2025
From ANZ’s graduate programme to Standard Chartered’s global marketing helm, Lim exemplifies how inclusive, data-driven leadership can drive both team growth and business success.
Women to Watch 2025: Melissa Tee, Publicis Chemistry
advertising
apac
leadership
marcomms
media
melissa tee
publicis chemistry
singapore
women to watch
women to watch 2025
In a crowded market, Tee's innovative mindset of weaving together human insight with clear business acumen is defining how agencies must operate to stay relevant and effective.
Women to Watch 2025: Jasmine Tay, Heckler
advertising
apac
digitas
heckler singapore
jasmine tay
leadership
marcomms
media
singapore
women to watch
women to watch 2025
With a marathoner’s stamina and a documentarian’s eye, Jasmine Tay is one of the most dependable producers at her company. Known to craft campaigns that win clients, earn the gongs and keep the cameras rolling no matter the chaos.
Could you live for a week in an airport? TikTok comedian Maddy MacRae tests it at Singapore's Changi
changi airport
connecting plots
maddy mcrae
singapore
tiktok
Changi Airport’s reputation as the world’s best layover spot is being put to the test as Maddy MacRae embarks on a week-long, live-streamed exploration of its attractions, in a first-of-its-kind campaign.
Vaseline wins Cannes Lions Health and Wellness Grand Prix for Verified campaign
canneslions2025
ogilvy
singapore
Vaseline
The campaign from Ogilvy Singapore aimed to test the hacks in the Vaseline labs and “verify” the ones that actually work.
Forsman & Bodenfors expands earned-first model as Po Kay Lee takes on Asia role
forsman and bodenfors
po kay lee
singapore
stagwell
After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.
Tiger Beer paints Singaporeans with a broad brush
beer
singapore
teeth
tiger beer
In a local take of its ‘You Never Roar Alone’ platform, the beer brand manages to reduce Singaporean youth to a group that favours superficiality.
Salesforce invests $1 bil in SG, collaborates with Singapore Airlines
salesforce
singapore
singapore airlines
The investment will aim to play a key role in accelerating digital transformation in Singapore’s service and public sector. Meanwhile, SIA will leverage Salesforce’s AI-powered CX tools.
Finn Partners acquires Singapore-based consultancy Rice Communications
acquisition
finn partners
Rice Communications
singapore
Rice managing partner James Brasher joins Finn in the same role, leading the agency’s combined Singapore office.